Helpfulness Marketing, A Novel Ebook
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Purchase Ebook Everyone is Talking About:
HELPFULNESS MARKETING:
HOW TO CHARM WEB VISITORS TO BUY
AND BUYERS TO HELP YOU SELL!
_ COPYRIGHT 2001 BY PAUL "THE SOARING" SIEGEL _
[8]
HELPFULNESS MARKETING: A NOVEL CONCEPT
Instead of
- enticing
- seducing
- tempting
- provoking
- deceiving visitors, CHARM them with Helpfulness
3 PRINCIPLES
LEARNING
CHARM your visitors by helping them learn
They will be eager to buy from you
COOPERATION
CHARM site owners - even competitors - through cooperation
They will send visitors to your site
COMMUNITY
CHARM your clients by building a community
They will help you market your wares and services
7 STRATEGIES
NETWORKING
to learn how to cooperate and with whom
VISIONING
to paint a vision and to define goals
CREATING LEARNING FOUNTAIN
to design a website that influences visitors by helping them learn
LINKING
to build a linked network that brings traffic to your site
COMMUNITY BUILDING
to encourage learning among clients that will develop trust and
loyalty
INTEGRATING
to relate all aspects of your business and build a learning
organization
EVALUATING
to assess effectiveness and to modify strategies accordingly
WHAT OTHERS SAY
_ "....an easy-to-understand, well layed-out, and nearly exhaustive
exposition on the state of Internet Marketing today. ....For someone
who wants the best "all in one place" in an easily digestible format,
this it it. Good work."_ -- Nancy Preiss, Campaigns That Work! [9]
_ "Congratulations on your book, this is with no doubt what every
marketer needs before designing his first page. I believe that your
book will be the rock upon which all long-term successful businesses
will be built on while we see all the others getting washed away due
to their self-centrism."_ -- Jean Bim, Proven Tactics [10]
"A refreshing change from the super-hyped advice seen in so many
Internet marketing books, Helpfulness Marketing is a comprehensive
guide written from the perspective of someone who has worked in the
computer field since the 1950's. Paul Siegel has the life experience
and maturity to know what really works to sustain a business and
succeed on the Internet. This book will introduce you to almost every
aspect of developing a successful Internet presence.
"This is one of the few Internet marketing books I've read that
places the focus on the customer and not just on sales. Many online
business owners have adopted the basics of brick and mortar marketing
techniques which, while sound, don't address the way people want to do
business online. Siegel bases his strategy on three principles of good
Internet business practice:
"ATTRACTING CLIENTS. BUILDING TRAFFIC. INVITING LOYALTY.
"At the core of each strategy are the qualities of generosity and
caring on the part of the business owner.
"TO ATTRACT CLIENTS: offer them something of value, help them learn
something new, share your knowledge freely.
"TO BUILD TRAFFIC: enter into strategic business alliances and by
using cooperation, enhance opportunities throughout the group.
"INVITE LOYALTY: Provide support for your visitors and clients
through community building. Give them a reason to come back, again and
again, by making yourself available to answer questions and
interacting with them in a meaningful way.
"The PDF format provides access (if connected to the Internet) by
clickable links to websites that demonstrate the concepts discussed in
each chapter so readers can study and adapt them to suit their own
business model.
"Siegel sees the Internet as a 'learning network' and not so much
an 'information highway.' When you travel on the highway, you may miss
something as you zoom past. The 'learning network' is someplace where
you want to stop and stay awhile. Siegel doesn't see the Internet as a
network of machines, he reminds us that there is a person behind each
computer and this ebook will show you how to develop an Internet
business that will help you connect with the person behind the
computer.
"Helpfulness Marketing sets a new standard for Internet business
owners. Siegel's experience in the computer industry blends well with
his knowledge of people and the Internet to make this one of the most
valuable ebooks on marketing online out there today. An excellent
reference manual for anyone who wants to develop a thriving Internet
business." -- Reviewed by Judy Justice, for the Midwest Book Review
[11].
_ "I really like the way you provide links to sites that illustrate
your concepts."_ -- Nancy Preiss, Campaigns That Work! [12]
_ "The book is essentially a handbook for successful online
business...success being defined as developing a brand and a stable
position in the business world rather than a succession of
'flash-in-the-pan' products or services..... I wish I could get every
one of my Forward to Online Success Partners to use it for a
handbook."_ -- Diana Ward, Forward Productions [13]
_ "I thought the book was fascinating, and want to recommend it to
others when my new support website for the New Age community is
launched."_ -- Clare Walker [14]
_"Paul Siegel's big idea is that the Internet is not simply the
newest playground for direct mail marketers or a replacement for your
library's research room. Rather the 'net - by which he means the World
Wide Web - is a dynamic, evolutionary, living organism. And if you
want to reach the people who are cells of this organism, you can do so
by serving them, by being helpful. _ -- Paul Lemberg [15], Business
Coach [16].
_ "I wish I had a book like this when I was first starting out,
because it has everything you need to know from building your website
to making sales all in one place. It is definitely an exceptional
resource for any new Internet entrepreneur or for anyone still
operating in the old dog eat dog marketing concept. _ Cynthia Perkins,
at http://www.holistichelp.net [17], from review for eBook Reviews
Weekly [18].
_ "I absolutely agree with your concept that you should develop
trust with your customers before they feel comfortable buying anything
you're trying to sell them."_ -- Sandra Hishinuma [19]
_ "I like your various example links. I circled many of them
throughout the book so that I could go back to follow-up and learn
more."_ -- John Rydell [20]
_ "This is the "teacher" that I have been looking for. I highly
recommend Helpfulness Marketing. You'll be educated and inspired.
Please feel free to contact me if you need more information."_ -- Luke
McMahon [21]
_ "I must say the overall concept is absolutely right on, in my
humble opinion. full marks."_ -- Len McGrane [22]
ORDER HELPFULNESS MARKETING NOW
Reduced to only $9.95!
* To read the first chapter - The Internet is Alive! - FREE- Click
Here [23]
* To view the Table of Contents, Click Here [24]
* To learn more about the author, Paul "the soaring" Siegel, Click
Here [25]
* To download a FREE copy of Adobe Acrobat Reader, which is needed
to read this 135-page pdf-formatted ebook, Click Here [26]
* To order Helpfulness Marketing with your charge card, for only
$9.95, using the secure payment system of Clickbank,
CLICK HERE [27]
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