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Aug
20
HOST GATOR CUT MONTHLY HOSTING EXPENSE BY OVER 60% [14]
Posted by: Fred Pineiro [15] SEND TO FRIEND [16]
Using Host Gator to create CaseStudyDatabase.com, instead of our
other web host, saved time and money from the start.
CaseStudyDatabase.com is a website where people can research whether
or not a product works before actually buying it. By reading case
studies submitted by Contributors who've had success with the product,
consumers not only find the confidence they need before making a
purchase, they also find a proven approach that they can learn from.
THE CHALLENGE
It started when we purchased a server-side script (AdSpy Pro) that
our web host couldn't support. The software required a MySQL version
of 4.1 and a PHP version of 4.0.2 or higher-both of which our web host
had failed to provide. And when we emailed support to see if they
would upgrade our server, several days went by without a response.
Then somebody mentioned Host Gator as an alternative with an
up-to-date server, and great customer service. For only $9.95/month we
found the plan that we needed-and signed up immediately!
THE APPROACH
Our first priority was to get the script up and running. After
logging into the control panel (or "cpanel") and getting acquainted
with its layout and features, we began installing the script. That led
to a question about "cron jobs"; one that required a bit of help.
Within seconds, we were in a chat session with Host Gator's support
team and getting answers to all of our questions. This was a feature
that our other web host did not have. In fact, we were still waiting
for them to respond to our first email.
Right off the bat, Host Gator instilled enough confidence in us to
pursue our main business venture: CaseStudyDatabase.com. And even
though we weren't yet sure how to structure the site, one thing was
certain we weren't on our own.
One of many features, Host Gator included "Fantastico" which allows
users to auto-install various scripts on their server. We took
advantage of this by trying out several different content managers
before finally deciding on a Wordpress blog. While the other web host
_did_ have Fantastico running, the scripts that they included weren't
always up-to-date. And some of the scripts they offered didn't even
work!
THE RESULTS
Host Gator has allowed us to create a powerful website backed by
top-notch LIVE support-for a lot less money. The other web host wanted
$24.95 per month for sub-standard service. Our new Host Gator plan is
only $9.95 per month-saving us over 60%. Not only thattheir advanced
systems significantly cut the time we would have wasted waiting for
the other web host to respond! By the time they got back to us, we had
already installed, tested, and started using our new software. We had
also installed Wordpress, customized our template, and started using
the site to create content. Needless to say, we'll be switching ALL of
our sites over to Host Gator soon.
ABOUT THE PRODUCT:
Hostgator.com [17] is web hosting company that provides Reseller Web
Hosting and Shared Hosting solutions. All of their plans include a
99.9% uptime guarantee, 24/7 support, and a 30-day money back
guarantee.
SEND TO FRIEND [18] [?]
Popularity: 45% [? [19]] Published in: Services [20], Online
Business [21] 0 Comments [22] Jul
20
AWEBER INCREASED CLICK THROUGH RATE BY 300% [23]
Posted by: Fred Pineiro [24] SEND TO FRIEND [25]
MAKING THE SWITCH FROM A FREE EMAIL AUTORESPONDER TO AWEBER'S PAID
SERVICE MADE ALL THE DIFFERENCE FOR SIDESHOWAUCTIONS.COM
SideshowAuctions.com is home to one of the strangest ebooks about
eBay selling ever written. Its official launch was in November, 2006
and ever since then, it has helped countless readers create unusual
auctions that attract large traffic.
THE CHALLENGE
Maximizing the Click Through Rate (CTR) in our promotional emails
was always a challenge that never went away. We would send several
emails to large portions of our list, and then never hear back from
them. And these were people who've already said that they were
interested, and waiting to hear from us. Then we realized many of our
emails just weren't getting through. Advanced email filters, along
with the unreliability of the autoresponder that we were using (it
came free with our web host), had us worried that launch day would be
a disaster!
So, we hurried our research. After reading around and speaking with
lots of successful email marketers, the choicest autoresponder became
clear: Aweber was the way to go.
THE APPROACH
With our fingers crossed, we signed up for the service and immersed
ourselves in Aweber's member area--reading every bit of instructional
material that we could find, hoping to lessen the learning curve. To
our surprise, it was very easy to use; creating an opt-in form and
managing our list(s) was a breeze! So, we set up our sales page and
contacted our current readers (on the old list) to sign up for our new
one. Of course, there were only a handful of people who received the
email so our opt-ins were limited. But we now felt confident and ready
for launch day.
As a side note, we also tried positioning the opt-in form on our
sales page in a way that eventually became very effective: as a bonus.
After listing 3 product bonuses that the customer would receive with
their purchase, we threw in the opt-in form to our newsletter as
"Bonus #4one that the reader could receive right now! And judging by
the results we got, the added value of this technique paid off.
THE RESULTS
Launch day was a complete success. We limited our announcement to
just one affiliate (with a gigantic email list), and opt-ins shot
through the roof! Using Aweber's fast, automated form along with our
special "bonus" technique, we were able to capture about 96% of every
visitor the affiliate sent us.
Shortly after the launch date, we tested the system with 3 broadcast
emails to the biggest list we'd ever had. The result? Only 2 emails
were unable to get through this time--and Aweber was the one to tell
us about them (they have a special feature). Within the mass number of
emails that _did_ go through, we used special tracking software to see
how many people clicked the links. And we are happy to report a 300%
lift in our CTR having everything to due with how many more emails
actually got through.
In our experience, according to the results we've seen on
SideshowAuctions.com, Aweber's most current email deliverability rate
is extremely accurate.
ABOUT THE PRODUCT:
Aweber.com [26] is an email autoresponder service that allows
businesses, both big and small, to manage unlimited campaigns, lists,
follow-up messages, and newsletters for a monthly fee.
SEND TO FRIEND [27] [?]
Popularity: 100% [? [28]] Published in: Services [29], Online
Business [30] 3 Comments [31] Copyright 2007
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