andyjohnson : mediastrategy | andy johnson radio consultancy,
strategy, insight, radio presenters handbook
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OR CLICK HERE TO PURCHASE E-BOOK - $19.99 [3]
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Being a presenter today is so much more than linking songs on the
radio. In this modern era, where literally anyone with a PC and
internet connection can create their own radio station, presenters
need to become more entrepreneurial. They need to think more like a
business, with a clearly defined brand off-air, whilst on-air being a
personality within the constraints of the station's format.
THE RADIO PRESENTER\'S HANDBOOK encourages you to think of yourself
as a company and in doing so take on the roles of Product Manager,
Sales Director and Managing Director. The aim of this book is to
provide you with a thorough understanding of what it takes to become a
great presenter, to make a reasonable amount of money and expand your
business beyond a daily three-hour show.
You can buy The Radio Presenter's Handbook as a soft-back book or as
a downloadable e-book. Once you've paid for the e-book you will be
given a link to download an exe file which is 926KB in size and will
take approximately 30 seconds to download using a broadband
connection.
Read the first two chapters for FREE below:
1 INTRODUCTION
Radio presenting used to be as simple as turning up and playing a
few songs interspersed with a few witty lines, but the world has
changed and so has the business of being a radio presenter.
Being a presenter today is so much more than linking songs on the
radio. In this modern era where literally anyone with a PC and an
internet connection can create their own radio station, presenters
need to become more entrepreneurial. You need to think more like a
business, with a clearly defined brand off-air, whilst being on- air a
personality within the constraints of your employer
