Black Hat, White Hat & Grey Hat SEO - Negative SEO margin-top:10px;
margin-right:8px; ">
BLACK HAT, WHITE HAT & GREY HAT SEO - NEGATIVE SEO
margin-right:39px; ">THE WAR HAS BEGUN - A NEW ERA OF SEARCH ENGINE
OPTIMIZATION (SEO) IS UPON US - ARE YOU READY ?
BLACK HAT PUBLICATIONS PRESENTS :-
The FIRST and ONLY Black Hat eBook : Released on 6th June 2006
A Complete 66 page guide to Black Hat, White Hat margin-right:39px;
">Including Negative SEO (Googlebowling) and Dirty SEO Tricks.
The Dawn of a New Era
White Hat SEO - Do you have the time - the resources - the patience
and the financial muscle to compete ? Black Hat SEO - Quicker results
- much less work - tonnes of traffic - is using aggressive SEO tactics
the way ? Grey Hat SEO - Do you find yourself starting White, getting
impatient and then switching to Black ? Is Grey Hat the solution ?
The Development of Search Engines and the Birth of Black Hat SEO
Once upon a time, long long ago when Man created the Internet,
became the birth of the primitive Search Engine. Those were the
days...search engines were so easy to spam - just whacking a few
hundred keywords on a page would do the trick back then, the search
engines primitive algorithms just depended on how many times that word
or phrase being searched for, was on a web page - and would rank those
pages accordingly - meaning if a search was done for "shoes" then the
page which appeared first in their results would just be the page with
the word shoes on the most times - Web site owners soon cottoned on to
this and "Keyword Spam" was born.
Search Engines had to evolve to take this into account, other
techniques developed, Search Engines developed even more - however now
into 21st Century, techniques to fool the Search Engines are becoming
more aggressive, more widespread and easier to adopt.
Black Hat webmasters appear because of the nature of search engine
algorithms. Having started White Hat, and probably putting a lot of
effort into a web site over a long period of time - they see very
little results. This is because search engine algorithms - which
decide a web site's position on Search Engine Results Pages (SERPS)
are mainly based upon the popularity of a web site. The popularity of
a web site basically meaning how many other web pages link to that
site and the popularity of those pages.
The average web site owner soon realized that getting a web site to
link to his was a never-ending task of searching the web, looking for
related sites that may want to list his site - and even trading links
with other sites. However, Search Engines soon got wind of this "Links
Trading" and decided not to place so much significance when two web
sites were found scratching each other's backs. Hence, the web site
owner now had to find web sites that would link to his - without him
having to return the favor.
Because of this - "Links Selling" was born. Those web sites that had
financial muscle - could now "buy" their way to success, by purchasing
links on high ranking pages. This took the Internet to another new
level, a level where money became the currency of success. Many web
site owners - having invested a great deal of time and effort in their
web sites began to see their site fail - their positions in SERPS
dropped while those web site owners who "invested" in purchasing links
began to dominate SERPS. - So because of the discontent at all the big
companies beginning to dominate SERPS The "Black Hat" webmaster was
born.
Instead of wasting months of time making great web pages full of
unique content - Black Hat webmasters began making pages especially
designed for complicated search strings. Because of the literally
millions upon trillions of possible combinations of phrase searches,
these webmasters began to have some success. The basis of this was the
webmaster would use a keyword tool to find phrases which people had
been inputting into Search Engines and then make one page especially
optimized for that phrase. Because the phrases were so obscure then it
meant competition for that phrase was either non existent or very low
- meaning that page would probably appear on the first page of SERPS
for that phrase, and in many cases even in first place, without the
webmaster needing hundreds or thousands of other web sites linking to
that page - just a small handful of links would do the trick.
Fo example - if a website was selling shoes then the possiblitlies
are endless - a surfer could search for "Black leather boots", "Patent
leather shoes size 5" , or "Mans brogues buy online in UK".. the
possiblitlies are absolutely endless.
Techniques soon developed for webmasters to computer generate an
entire web site's using software, either by using snippets of other
web sites on their pages to make it look like a legitimate directory
(AKA Data Mining, Scraping, Scraper Site, Doorway Pages), or by using
a huge database of uncopyrighted articles. Sometimes the software
allowed the webmaster to make tens of thousands of pages in just a few
hours - with each page specifically made for a different keyword
phrase.
Then they found vulnerable places on the Internet where they were
able to leave links to their sites - giving them free one way links.
This combination allowed Black Hat webmasters to compete with the
Big Boys, and in many cases even surpass them.
The Black Hat webmaster would justify his spammy practices by saying
that he has spent hardly any money, time or effort and yet he has a
30,000 page web site in SERPS bringing in lots of traffic and making
lots of money. Even if some of those pages are only bringing in one
visitor per week - you can be sure other pages are bringing in dozens
every day - and this lethal combination meant tens of thousands of
visitors every week, either being redirected to an affiliate (thin
affiliate site), where the webmaster can earn a commission if a
purchase is made, or being presented with sponsored links, where the
webmaster would earn a commission every time an ad is clicked.
HENCE THE EVER GROWING COMMUNITY OF BLACK HAT WEBMASTERS.
White Hat webmasters however would point to the fact that Black Hat
web sites are a time-bomb. It only takes one person to complain about
the site to a Search Engine and the site can get banned. The Black Hat
webmaster would reply that it doesn't matter if his web site gets
banned - it cost next to nothing - and what's more he's probably got
another 20 on the go anyway - meaning a steady stream of income - and
more often than not, by the time the site has been banned it has
probably been up and running for a good few months anyway, and in many
cases even longer. Also the Black Hat webmaster would say that being
banned from one Search Engine does not mean the life of the web site
is over - there's more than one Search Engine - and they do not
collaborate.
The Black Hat would also point out that for the White Hat webmaster
to have this kind of success would mean them first designing a web
site full of thousands of pages of unique content, which itself could
take years, then either sitting in front of the computer begging for
links for months and months on end - or - investing in purchasing
links, which could prove quite costly, (Yahoo Directory alone costs
$299), - and even then with months or even years of effort, success
would still not be guaranteed.
Search Engines Fighting Back
Because of this, today's Internet has filled with billions of pages
of spam from the ever growing community of Black Hat webmasters.
Search Engines are fighting a losing battle. Every day they ban tens
of thousands of web sites from their indexes - but on the same day
EVEN more reappear, and with the sheer volume of these web sites
making it unviable to send a human visitor to each one to decide if
the content is legitimate or not, search engines attempt to develop
algorithms to try to detect these spammy web sites - however in their
desperate attempts - other legitimate web sites are being caught up in
the algorithm and getting dropping in SERPS or even banned - hence the
birth of Negative SEO or Googlebowling.
Negative SEO - "Googlebowling"
Quote from Googles webmaster guidelines page :-
FICTION: A competitor can ruin a site's ranking somehow or have
another site removed from Google's index. FACT: There's almost
nothing a competitor can do to harm your ranking or have your site
removed from our index. Your rank and your inclusion are dependent on
factors under your control as a webmaster, including content choices
and site design.
Note carefully the wording of the quote - "There's _ALMOST_ nothing
a competitor can do to harm your ranking...."
Come on Google, change your statement to - "There is _ABSOLUTELY
NOTHING_ a competitor can do to harm your ranking..."
Well Google - here are the FACTS
A competitor CAN harm the ranking of a web site in Google, I have
proven this by deliberately getting one of my White Hat web sites
de-indexed by employing certain techniques - techniques which left no
footprints as to who made them, and techniques that could have been
done by anyone sitting at a computer anywhere in the world...and the
reason WHY this can be done is because of your algorithm which affects
a pages position in SERPS and their Google Pagerank when certain off
site Black Hat practices are used to promote that site.
I will stand by that in any court of law and even provide proof.
"Dirty SEO Secrets" - Contents
Complete guide to Black Hat, White Hat and Grey Hat SEO
techniques.Things which are widely know as Googlewashing,
Googlebowling, Googlebombing and Linksbowling. Every scam and dirty
SEO trick in the book - even if you are a complete White Hat you
cannot afford not to know these as they are being used against you.
Complete guide to Negative SEO - Googlebowling including the 302
redirect.
Legal Statement
As the author of the eBook "Dirty SEO Secrets" I do not condone or
recommend using any of the Black Hat techniques exposed in my eBook in
order to give a competitors web site negative SEO. I merely expose
these practices for information purposes only in the hope that they
can be dealt with one day by the Search Engines.
Paul Williams
Purchase Now
The Price of "Dirty SEO Secrets" is $79...however as an introduction
- and to launch this product we are now offering it at the reduced
introductory price of only $39.95
A very small price to pay for an absolute wealth of knowledge. Learn
how to make massive websites with tens of thousands of pages in hours.
Learn where to find vulnerable places to post one way links to your
website. Learn how to googlebowl your competitors.
All orders will also receive a copy of "The Spam Recognition Guide",
The guide outlines the ways Google determines search engine spam.
Terms margin-right:39px; ">Buy purchasing this eBook you must
personally agree to only use this information for yourself and not to
divulge it to anyone else either verbally or in written form. You
agree not to publish any part of this eBook in forums or on any other
web sites - or to resell it in any way.
Click the link below to purchase now.
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eBook comes in PDF file format. If you don't have Adobe Acrobat
reader you can download it for FREE at Adobe.com
Don't ask yourself "Can I afford it ?", ask yourself "Can I afford
not to have it ?"
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