| Marketing Plan Builder
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* INTRODUCTORY NOTES
* PART 1
* PART 2
* PART 3
* PART 4
* PART 5
* PART 6
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Develop a marketing plan that will
take your business to the next level
with
MARKETING PLAN BUILDER
An essential business tool for small to medium enterprises (SME's)
Marketing Plan Builder is ideal for both start-up and established
businesses and for
all levels of marketing expertise from students to sales & marketing
professionals.
A complete set of building blocks for the development
of marketing plans that deliver emphatic results
There are no shortcuts to writing marketing plans that deliver
substantial outcomes. Quality plans require time, thought and effort.
And there is no such thing as 'one plan fits all'. If your goal is to
construct a robust professional plan tailored for _your_ business that
achieves realistic quantifiable results _Marketing Plan Builder_ can
help achieve this aim. To take a business to the next level, marketing
plans require research and creative thinking based on facts not
fanciful thinking. With diligent input,_ Marketing Plan Builder_ gives
you the building blocks and structure you need to deliver desired
outcomes.
Countless enterprises go about their businesses without committing
even the most basic of plans to paper. The result is a daily struggle,
with proprietors and managers spinning around in ever diminishing
circles working _in _ their business instead of _on _ their business.
With no firm sense of direction, such enterprises are compromised in
reaching their full potential. Successfully marketing a product or
service is not something you can do effectively 'in your head' or 'on
the run'.
With a carefully thought through marketing plan to guide you in your
day to day business, you will be taking a systematic approach to
analysing your products and services , your competition, customers and
prospects to develop effective strategies that achieve realistic goals
which ultimately result in enormous savings in time, cost and effort.
The mere process of thinking through your objectives and strategies
and reshaping them appropriately will set you on a more profitable and
rewarding path.
A marketing plan gives your business the focus and structure to
realise its full potential. It identifies growth opportunities and
makes better use of limited resources.
_A MARKETING PLAN WILL:_
* IDENTIFY opportunities in the marketplace that your business can
profitably
pursue.
* INCREASE your productivity through reducing wasted time and effort.
* HELP you concentrate on the things you do best.
* IMPROVE utilization of your finite resources.
* GIVE you a 'blueprint' to enable you to build your business
systematically.
* COORDINATE every function in your business so that each part is
reaching toward the same goals.
* PROVIDE you with a practical day-to-day decision reference points.
* GIVE your business a sharper focus for your customers and
employees.
* GIVE you an edge on your nearest competitors.
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