Excerpt from product page

New Book Reveals
How to Pay "Wholesale" for College











Andrew Lockwood, J.D.
Financial Aid Strategist



Dear Parent of a College-Bound Teen -

     If you're flabbergasted, frustrated or downright depressed by the ridiculously high cost of college...and don't know where to turn for help - you're in the right place.

     I know what you're thinking - I'll never even qualify for anything  - so why bother filling out the financial aid forms? 
    
     Big mistake. 

     Fact:  53% of eligible families thought the same thing - and "blew off" applying.  They left thousands on the table because they mistakenly assumed that they shouldn't bother.

     I've written an easy-to-read, instantly-downloadable guide to help you beat the high-priced colleges at their own game - and get your hands on potentially tens of thousands of dollars in grants and scholarships.

     2011 may be the most competitive year for financial aid that we've seen in a long time - maybe ever.  Our economic conditions and lousy portfolio performance have prompted many formerly-upper middle class families - who thought they had their children's college costs taken care of - to scramble around at the last minute for help.
 
     I wrote this book for "forgotten middle class" families who deserve a break - a bailout of sorts - but don't know how to level the playing field.   Many of the families I meet at my workshops are completely in the dark that they are eligible for substantial discounts - 15%, 25% or more - off the cost of college - even though they make six-figure incomes.

     This is a much better option than saddling your child with high interest rate, high fee student debt that will take years, maybe even decades, to escape, isn't it?

     YES.

   How to Pay Wholesale for College covers many topics, including:
Legal "loopholes" to stash your money so it won't count "against" you in the financial aid formulasThe ultimate loophole for the small business ownerThe financial aid advantage enjoyed by divorced or separated familiesWhy your CPA or stock-broker's advice can flat-out slaughter your chance of getting a red cent of grants or scholarshipsThe formula used by college financial aid offices to decide how much - or how little - to award in grants, scholarships and other financial aid...And How to Use It To Your Advantage
How to ethically reduce your Estimated Family Contribution17 of the Costliest Mistakes to Make on Your FAFSAHow to research how much money each college has to award10 free scholarship search sites - and why you may not want to search themHow to avoid a scholarship scamThe dirty little secret about the College BoardHow an Expensive, High Sticker Price College Can Cost Less Out of Pocket Than a "Cheaper" State UniversityWhy Did This Top College Award 102 Families Who Earned $190,000 and Up Need-based Financial Aid?The 66 Most Generous Colleges in AmericaThe Myth About Grades and Financial Aid AwardsWhich Colleges Will NOT Cater to the Forgotten Middle Class?Which Money Counts Against You More Than Others?  What Doesn't Count Against You At All?The Four Biggest Loopholes If You've Saved a Few Bucks - But Don't Want to Blow It on College Tuition!Does Checking the Financial Aid Box "Yes" Reduce Your Chances of Admission?How Applying Early Affects Your Financial Aid AwardHow to Improve a Crappy Financial Aid Offer...Without a Gun!How to Avoid Student Loan TrapsThe Truth About the PLUS LoanKey facts About Private Student Loans - Who is Still Lending and How to Make Sure You Don't Get Ripped Off
How Much Money do Grads of Elite Colleges Make?Best Colleges for an Entrepreneurial ChildThe 20 Most Expensive CollegesThe 20 Most Expensive DormsThe Best Value Public UniversitiesThe Best Value Private Colleges

How Much Will This Cost?

     Candidly, I thought about making this a lot more expensive than it is.  Because my clients pay me anywhere from $2,000 to $10,000 and up to get my advice.  I know that seems like a lot of money, but it pales in comparison to the return on their investment - who wouldn't lay out one dollar to earn five or more?

     But I'm not going to be putting in the time to advise you personally, so the price is a lot less.  I was thinking of marketing this as a course for $100,  but the final price isn't even close to that - it's only $22.97 as a marketing "test." And, to sweeten the offer even more, I decided to offer the following bonuses which I believe will absolutely delight you.


Bonuses

     Bonus 1.  Attend, as my guest, my webinar, "How to Fill Out a FAFSA - The Right Way."  I've offered this as a stand-alone product for as much as $97 but it's entirely free for you as an unadvertised bonus if you order before I end my marketing test. 

     On the webinar I fill out an actual FAFSA and point out the biggest, most costly landmines to avoid and the most lucrative, attractive "loopholes" that could save you thousands.

     Bonus 2.  Because my book is a general, not specific guide, you will likely have many questions about your own personal situation.  Inside the book you'll find an offer for a 30 minute free consultation with the author - a value that exceeds $225 (I currently bill my time at $450 per hour). 

     You can ask me anything under the sun about your personal situation.  Candidly, I'm not looking forward to spending a lot of time on these consultations, but I personally hate it when I buy something, have questions but there's no resource.  So I'll keep this bonus up until I get sick of it!

     Bonus 3.  Before you "pull the trigger" on your filing, would you like an expert to review it to see if there are any mistakes or last-minute recommendations that could help you qualify for more aid or avoid mistakes that could disqualify you for grants and scholarships that you deserve.  This alone could save you thousands so putting a price on it is difficult. Let's just say it's worth another $500.

     So the value of all these bonuses is $822- a tidy little sum.  Not too shabby!


100% Money-Back Guarantee


     I of course believe that this book is the greatest thing since sliced bread - actually, even better since bread cannot help you pay for college!

     But what if you do not agree with me?  Let me explain my guarantee - I know you'll be pleasantly surprised.

     Take a full 60 days to review my materials.  If, at any time during that period, you are displeased in any way by my product, simply notify us and 100% of your money will be promptly and cheerfully refunded.  And you can keep the book and bonuses anyway, as a thank you just for giving the information a try. 

    If there is a more fair, more generous money-back guarantee policy anywhere else on the planet, please tell me so!

    So you see that there's absolutely no risk - and no reason NOT to check out How to Pay "Wholesale" for College now!  Order your copy and claim your bonuses now!


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Only $22.97


Only $22.97

Sincerely,




P.S.  Parents who take ACTION - who plan - do far better than those who "blow it off."  Download the book now - don't hate yourself for missing out!

P.P.S.  Questions? Our contact information is below:

Andrew Lockwood
497 South Oyster Bay Road
Plainview, NY 11803
516.882.5464
lisa@andylockwood.com

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