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\" ALMOST EVERY COPYWRITING BOOK
YOU HAVE EVER READ
COMPLETELY MISSED THE POINT\"
Let the Headline Hero Show You
How to Write Winning Headlines
That Can Increase Your Sales by 1600%
FROM: Martin Helm
RE: How to multiply your sales with a winning headline
What would it do for your business if you could write winning
headlines every time - for your sales letters, your emails, your
advertising or your website? __
Do you think your sales and profits might go up?
Introducing . . .
Perhaps you're the CEO of a major corporation, or an Internet
Marketer setting out on your first campaign. Either way you need to
know what works and what doesn't.
As a CEO you may not actually write the headlines, but you need to
understand what your employees or your advertising agency are up to.
Are they giving you value? Are they boosting sales? Or just trying to
win creative awards for themselves?
As an Internet Marketer, new or old, your business will rise or fall
on the effectiveness of your headlines. Remember that however good
your sales letter, no-one will read it if your headline hasn't
attracted them.
WORLD-RENOWNED EXPERT TED NICHOLAS HAS PROVED IN REAL-LIFE TESTS
THAT A GREAT HEADLINE CAN _CREATE 17 TIMES AS MANY SALES_ AS A SO-SO
ONE - THAT'S AN INCREASE OF 1,600%!
When web pages and emails arrived on the scene, all the ground rules
of copywriting changed. Or so it seemed. But one thing didn't change
... that's the importance of your headline. If you don't get that
right__ no-one will even glance at your skilfully worded sales copy
or web text.
Just think about it for a moment - if you can't write a great
headline you could be leaving millions on the table, just waiting for
your savvy competitors to come along and swipe it from under your
nose.
BUT _ GET IT RIGHT_ AND _ YOUR SALES WILL SOAR_.
YOU NEED A GREAT HEADLINE
How many copywriting books have you read where the author explained
how to write stunning sales copy and then added, almost as an
afterthought, 'oh, by the way, you'll need a great headline'. No hints
and tips, no expert guidance, no master class lessons on how to write
these great headlines. Not much use at all.
The best advice they can manage is 'put your product's number one
benefit in the headline'. They nearly all say it, but what does it
mean?
THE 90/10 RULE - UNDERSTAND IT OR YOU WILL FAIL
In sales copy the headline is reckoned to have at least 90% of the
impact, while the body copy pulls just 10% ... even if it's many pages
long.
So you would expect 90% of the space in the experts' books to be
allocated to writing headlines, wouldn't you? If the headline carries
90% of the impact then surely it should occupy 90% of the lesson.
Well forget it. In the world's best copywriting books less than 10%
of the space is given over to teaching you how to write a great
headline.__ And that's where these books completely miss the point.
Let me warn you - if your headline doesn't work, then 90% of people
will never read your body copy ... HOWEVER GOOD IT IS.
_ WRITE WINNING HEADLINES WITH THE HEADLINE HERO_
Most books talk about getting the reader intrigued. They tell you
about capturing attention and the importance of AIDA; about feeding
your reader's curiosity. But they leave out the most important thing -
how to get your reader to start reading your sales copy in the first
place.
After all, if they don't read your sales letter there's no chance
they will buy your product.
So I'll repeat the question ... what would it do to your sales if
you could write winning headlines__ every time? Do you think your
sales might go up?
FIND OUT HOW TO MAKE YOUR SALES SOAR
Here's a sneak preview of the contents - 88 pages in all:
INTRODUCTION
What's all this fuss about headlines?
90% of the power is in the headline
WHAT MAKES A WINNING HEADLINE?
What's in it for me?
Sub-headlines - are they a must-have?
How long should your headline be?
A winning formula
A question of engagement
Some further proven techniques
Magic words and phrases
Features, benefits, and super-benefits
HEADLINE FAMILIES
Secrets
New
Guaranteed
Testimonial
Do it now
Imagine
Price-driven
HOW TO WRITE WINNING HEADLINES
Start from the beginning
What are you selling? And to whom?
Selection from winning families
HEADLINE TEMPLATES
Software templates
While this promotion lasts you can _ BUY THE HEADLINE HERO'S MASTER
GUIDE TO HEADLINE WRITING_ for just $27.
The Headline Hero gives you master class instruction in how to write
winning headlines - that can increase your sales by as much as 1,600%
This book shows you how, in clear step-by-step detail, how you will
harness the power of headlines to force your sales through the roof.
Whether you're an internet marketer writing web content and sales
letters, or an aspiring copywriter looking to get some expert tuition,
this book is for you.
*
Discover the one single thing your reader is interested in (page 5)
*
Learn why almost every copywriting book you've ever read (even the
best ones) completely missed the point (page 6)
*
Why as much as 90% of all advertising spend is money wasted (page 7)
*
How long should your headline be? (page 13)
*
Why you should engage your reader in a conversation (page 16)
*
Jenny and Penny from Exeter - and why they're so important (page 18)
*
Why
