Excerpt from product page

Marketing For Florists

"HOW TO DOUBLE YOUR FLORIST PROFITS IN 60 DAYS, WITHOUT ADVERTISING OR
BEING FORCED TO LOWER YOUR PRICES..."

YES... EVEN IF YOU'RE SMACK IN THE MIDDLE OF A RECESSION, AND EVEN IF
YOU'RE UP AGAINST THE SUPER CHAINS THAT SELL FLOWERS AT HALF YOUR
PRICES...

Dear Fellow Florist Owner,

My name is Mary Webb and I have a question for you...

Is your florist business making as much daily profit as you hoped it
would?

If the answer is no, then this letter will be the most important
letter you will read in your entire career, and here's why:

I'm going to show you how to DRASTICALLY BOOST YOUR CUSTOMER BASE,
get FREE ADVERTISING, get MORE OUT OF YOUR STAFF and ultimately...

... PULL IN ENOUGH DAILY PROFITS TO KEEP YOUR COMPETITORS AT BAY.

MAKE NO MISTAKE, THIS ISN'T ABOUT DESIGNING BOUQUETS OR LEARNING NEW
ARRANGING TECHNIQUES...

If you're looking for artistic guidance, this won't help you.

However, if you're looking to survive the recession and outsell the
competition in your local area, then you're about to get the exact
marketing advice you need to succeed and thrive in your florist
business.

WE'RE TALKING ABOUT _PRACTICAL_ ADVICE THAT IS SPECIFICALLY DESIGNED
FOR SMALL BUSINESS OWNERS LIKE YOU...

... not some stuffy corporate babble that costs you time and money
trying to follow along with.

You're about to discover the same marketing techniques that have been
responsible for thousands of retail success stories...

... we're talking about couples and small families, creating flagship
stores and growing their business beyond their wildest dreams with
these exact same marketing tactics.

IT _DOESN'T_ _MATTER_ HOW BIG OR SMALL YOUR DREAMS ARE...

... if you keep reading, you'll have everything you need to turn your
florist into the profitable, fun and rewarding business that you
always dreamed of.

The first step is understanding...

WHY MOST FLORISTS GO BUST

Just like most retailers, florists get caught up in a number of
traps, such as...

* Lowering prices
* Wasting money on advertising
* Losing customers

ALL OF THESE THINGS ARE TOTALLY UNNECESSARY, WHEN YOU SIMPLY WORK
SMART, NOT HARD...

You _don't _need to lower prices... you need to create more value and
loyalty.

You _don't _need to waste money on advertising... you can get free
newspaper exposure every single week, and thousands more free visitors
from Google and word of mouth referrals.

You _don't _need to lose customers to your competitors... you need to
give your customers a reason to return to your florist.

But the problem remains...

WHEN WILL YOU FIND THE TIME FOR ALL THIS?

Perhaps one of the biggest reasons why florists go bust isn't just
because of these common mistakes above, but because they _DON'T HAVE
THE TIME TO FIGURE OUT A DIFFERENT WAY OF DOING THINGS._

But what if someone already had the answers laid out, ready for you
to deploy in your business today?

What if you had a simple, but SMART roadmap that showed you exactly
how to find MORE CUSTOMERS FOR FREE, build a MASSIVE LOYAL FAN BASE,
and charge premium prices for your products and services?

No need to sit down for hours planning things out alone... no need to
waste days and nights trying to think about what might work.

Today, I'm giving you a ready-to-roll set of marketing tactics that
you can use immediately... EVEN IF YOU'RE TOTALLY NEW TO THE IDEA OF
MARKETING YOURSELF.

It's all waiting for you inside...

"MARKETING YOUR FLORIST BUSINESS"

This handy guide, based on thousands of real life tests and results
for small business owners, delivers everything you need to thrive as a
small florist in 2011 and beyond.

You don't need lots of time and money, or any real marketing
experience either. In fact, these techniques are very simple and
extremely fun to roll out.

You'll discover...

*

HOW TO BUILD A BRAND THE RIGHT WAY... and why a unique brand is
crucial for a florist more than most other businesses
*

HOW TO STAND OUT FROM THE CROWD... using a simple technique that will
make your unique selling point leap out at you (this is crucial if you
want to retain high prices and never be a slave to your competitors)
*

HOW TO BOOST WALK-IN SALES WITH SIMPLE ARRANGEMENTS (most florists
totally miss this, and it's costing them money)
*

HOW TO DIFFERENTIATE YOURSELF FROM THE WORLD OF ONLINE COMPETITION...
USING A SIMPLE ASSET THAT YOU'VE ALREADY GOT (this is another massive
advantage for your retail store, and it's massively understated)
*

THE ONE THING THAT WILL MAKE OR BREAK YOUR FLORIST... and it has
nothing to do with price or quality (and how to make sure it's working
properly for you)
*

HOW TO ORGANIZE YOURSELF, SAVE MONEY ON RUNNING COSTS AND GET THE
MOST OUT OF YOUR STAFF
*

7 UNIQUE WAYS TO BECOME THE LOCAL "GO-TO" EXPERT FOR ALL THINGS
FLOWERS... which will bring in customers and referrals like you've
never seen before (and will save you a fortune in advertising costs)

* HOW TO ADD VALUE TO YOUR ORDERS, AND GENERATE MASSIVE APPRECIATION
AND WORD OF MOUTH AS A RESULT (hint= it's not always about flowers,
it's about making people's lives better)

* HOW TO BOOST VALENTINES AND MOTHER'S DAY SALES... using a simple
postcard strategy

* HOW TO BOOST 4TH OF JULY SALES... with the help of local
businesses in your area

* HOW TO GET A RUSH OF HALLOWEEN SALES... with a frighteningly
simple marketing strategy that costs nothing

* HOW TO MAKE SURE YOUR THANKSGIVING SALES ARE SKY HIGH... using
simple customer re-activation plans

* HOW TO BOOST YOUR CHRISTMAS SALES THROUGH THE ROOF... by adding
value to each order

*

WHY WAIT FOR A HOLIDAY WHEN YOU CAN CREATE YOUR OWN? I'll show you
how to create your own branded events that get people to buy in their
droves

*

A SIMPLE WAY TO DOMINATE THE WEDDING MARKET AS A FLORIST... it's all
about how you position yourself (and that means being more than a
florist!)

And Thats Just For Starters. You Will Also Discover...

*

WHY YOU MUST HAVE A WEBSITE, EVEN IF YOU'RE A LOCAL BUSINESS... and
exactly what you need to put on your site to generate orders (hint =
there's a lot of things you can include that are far more effective
than your prices)
*

HOW TO GET YOUR WEBSITE CREATED, DESIGNED AND PUBLISHED FAR CHEAPER
THAN MOST PEOPLE HAVE TO PAY

*

HOW TO INCORPORATE A BLOG INTO YOUR WEBSITE... and what to blog about
in order to attract new local customers for free
*

HOW TO LEVERAGE FACEBOOK FOR YOUR LOCAL BUSINESS... and create a
viral wave of new customers through word of mouth (it's free!)
*

HOW TO PUBLISH YOUR OWN ONLINE ARTICLES FOR MASSIVE EXPOSURE LOCALLY
AND GLOBALLY (this also helps boost your website to a higher position
in the search engines)
*

7 PROVEN WAYS TO RETAIN CUSTOMERS FOR LIFE... so you don't have to
keep advertising for business
*

HOW TO SET MARKETING GOALS... so you always know where you're going
and what you've achieved
*

HOW TO BOOST SALES FROM PHONE CALL ENQUIRIES
*

HOW TO TAP A BRAND NEW AUDIENCE THROUGH DIRECT MAIL
*

HOW TO GET FEATURED IN THE LOCAL PRESS FOR FREE... and gain massive
exposure literally overnight
*

8 LOCAL BUSINESSES THAT YOU NEED TO DEVELOP RELATIONSHIPS WITH
IMMEDIATELY... and how to approach them
*

DOZENS OF LOCAL PR TRICKS TO GET YOUR BUSINESS NAME IN PEOPLE'S
MINDS, AND RIGHT OUT THERE IN THE COMMUNITY

*

HOW TO EFFECTIVELY SPY ON YOUR COMPETITORS, WHAT TO LOOK FOR, WHERE
TO LOOK... and how to adopt their techniques ethically and legally
*

SPECIFIC EXTRAS YOU CAN ADD ONTO YOUR BUSINESS, TO INCREASE YOUR
BOTTOM LINE

No more wasting time and money on expensive advertising that doesn't
work, and no more worrying where the next order is going to come from.


With these strategies, you'll have a_ unique advantage _over your
local competitors...

... you'll be able to find and keep more loyal customers, for FREE.

Which means, you'll get everything you need to...

KEEP YOUR FLORIST BLOSSOMING IN 2011 AND BEYOND!

It's _not difficult _once you know how.

Follow these simple marketing strategies and you'll never have to
rely on out-dated techniques that eat into your profits...

And you'll never have to lie awake at night like your competitors
do... worrying if you'll get any orders tomorrow.

You don't have to be one of those "hopeful" types that stand to lose
everything overnight...

... you can now set up a solid system that attracts regular customers
to your store like bees to pollen.

And I'm so confident about the power of this little marketing guide
that I'm going to offer you...

60 DAYS TO TEST DRIVE THIS INFORMATION

I'd like to you test this for yourself. Just scan through the
content, and see what I'm sharing with you.

If you don't immediately see the potential after scanning through
this guide, then I insist that you don't pay a single penny for it.

Try it out, poke around, and if you're not totally satisfied and
excited about these simple marketing tactics, then you don't pay a
single penny.

I'll even give you a whole 60 days to give this a whirl... so there's
no pressure to go through it and decide. Remember, I'm only offering
this rare guarantee because I know from personal experience, along
with thousands of others, that these retail marketing methods work
every time you apply them.

HERE'S HOW TO PLACE YOUR ORDER TODAY...

THIS GUIDE IS JUST $27

AND YOU CAN GET INSTANT ACCESS TODAY

Once you've clicked that link, you'll be taken to the order screen
to make a secure payment

You will then be sent to a Thank You page with the simple download
instructions within seconds.

That means you can literally get started today... no waiting for the
postman for the next few days! The material is available to read
online so simply download to your computer.

Remember, if you're not attracting enough customers, then somebody
else is... and that's because they have a better marketing system in
place.

Despite the greedy chains coming along and crushing the small
business owners, it doesn't mean you have to shut your doors too.

The truth is, you can stand strong against any type of competition
with the right marketing... and it doesn't take thousands of dollars
to beat the competition either.

Grab this guide today, and you'll see how simple it really is to
attract customers and keep them coming back time after time.

To your upcoming success,

Mary Webb

P.S - Remember, the times have changed...

There's more competition than ever before, and that means you need to
try something new, if you want people to choose your florist over the
big chains. With this guide, you'll have a huge range of marketing
tactics that you can deploy, so that you never have to worry about
next month's takings, and you never have to panic when a new local
store sets up shop down the street.

(All you need is a credit card, no special Internet accounts or
anything like that. And it's totally secure. YOUR CREDIT CARD DATA IS
PASSED DIRECTLY TO THE BANK AND NO ONE BUT THE BANK HAS ACCESS TO YOUR
SENSITIVE INFORMATION.)
You can be reading this e-book in as little as 5 minutes from now!
This is an electronic book (e-book) that can be downloaded to your
computer in a flash! Produced in .pdf format and available for instant
download. Delivery time will vary depending on the type and quality of
your computer equipment and internet connection.

P.P. S - The bottom line is, without the right marketing plan, you're
always going to be at the mercy of price wars, fierce competition and
rising costs.

However, with the right marketing plan, you can keep your prices
high, reduce your advertising costs, outrank the competition and
retain more valuable customers for life.

Order now, and get the exact marketing strategies to put your
business firmly on the map, and protect yourself from the fierce
competition.

_ _ | | |
2011 Marketing For Florists. All Rights Reserved

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