Giant Headline Swipe File
Giant Headline Swipe File
Learn how to make more sales
WITH THIS EBOOK AND THE 5 HARD-TO-FIND BONUSES
A Collection of 1000+ Published Headlines! Help your Business With
This Instant, High-Powered Reference Guide To Creating Powerful,
Attention-Grabbing Headlines -- On Demand!
Without a powerful headline, your message stands little chance of
being noticed in an increasingly
competitive marketplace
With This 130-Page Guide... You Can Simply Adapt These Proven
Headlines To Your Own Products and Services... And Cash In Just Like
Clients Of Topnotch Copywriters Who Created These Masterpieces Did !
If you've been in the sales/marketing/copywriting arena for any time
at all, you already KNOW the importance of creating riveting headlines
that ARREST ATTENTION AND INTENSIFY INTEREST.
HEADLINES ARE THE #1 KEY TO COPYWRITNG SUCCESS.
If your headline tanks, the rest of your ad or sales letter is
largely irrelevant! If you don't first pull your prospect inside --
you don't stand much of a chance of making the sale!
With this massive collection -- a huge swipe file of nothing but
headlines -- creating compelling openings that "seduce" buyers inside,
just got a whole lot easier!
With this reference guide at your side, you can crank out headlines
like the best in the business!
You get headlines you can use in many ways. Imagine having easily
adaptable headlines you can insert into your SALES LETTERS, POSTCARDS,
DISPLAY ADS, FLYERS, WEB SITES AND MORE! You can even use a lot of
these as TITLES FOR YOUR BOOKLETS, BOOKS, OR SPECIAL REPORTS.
Why reinvent the wheel?
Forget struggling with a blank piece of paper... trying to come up
with those magical words! Heck, chances are... they've already been
written anyway! ALL YOU NEED DO IS MODIFY THEM FOR YOUR OWN PURPOSES.
Use these gems any way you wish -- as main headlines, sub-headings,
bullet points -- and more! Tweak them to fit -- that's it!
In this collection you get headlines from giants like JAY ABRAHAM,
GARY HALBERT, TED NICHOLAS, JEFF PAUL, JOE KARBO, JOHN CAPLES, EUGENE
SCHWARTZ and hundreds of others !
5 Reasons Why Headlines Are Crucial To Your Copywriting Success
Without a powerful headline, your message stands little chance of
being noticed in an increasingly competitive marketplace. If your
headline doesn't capture attention and pull prospects into your copy,
than your marketing effort is a total waste of energy and resources.
Nothing is more important to getting your message noticed than your
headlines. If you're not allocating a sizable percentage of your time
and creative effort to the headline used on each page of your website,
you could be losing out on a large chunk of business.
Top copywriters understand this concept well. They know how
essential it is to capture attention by literally stopping
pre-occupied prospects in their tracks.
Following are five good reasons why your headlines deserve greater
emphasis and attention.
1) HEADLINES ARE NATURAL ATTENTION GETTERS. Most online prospects
quickly skim copy looking for a reason to stay or a reason to go. No
one reads the body copy of a page without first being pulled in by a
strong lead, delivered by a compelling headline or sub-heading.
Headlines are the first things your visitors see. They jump right
out visually and command attention by being set distinctly above the
rest of the text. Often the typeface, size, and style used for
headlines contrasts with that used in the body copy. This proven
approach naturally attracts eyeballs, virtually forcing interested
prospects to grasp the key message and to read on due to its magnetic
appeal.
According to advertising legend DAVID OGILVY, 5 times more people
read headlines than body copy. Although Ogilvy was talking about print
advertising in general, the observation is certainly applicable to
websites as well.
With 5 times the readership, headlines have the power and capability
to make any message much more successful.
2) HEADLINES SERVE AS VALUABLE GUIDES TO BUSY PEOPLE. Headlines
reveal key details. They tip off readers as to what follows. A strong
headline provides clear signals to help readers decide whether they
should stick around for the full message, or dash off to something
else - something better suited to their own special needs and
interests.
As a summary of the entire piece, headlines either help sustain
continued interest and readership, or they repel it. Without a
headline, the reader is forced to wade through a portion of the text
to understand the meaning and relevance. Forcing readers to do this is
to risk losing them altogether. It's sales suicide. IN EFFECT, HAVING
NO HEADLINE WILL COST YOU AT LEAST 80% OF YOUR POTENTIAL AUDIENCE.
3) HEADLINES CREATE ANTICIPATION AND STIMULATE INTEREST. They
captivate, arouse curiosity and stimulate the desire for more. It's
the headline that starts the reader's motor running. A good headline
sets up a feeling of expectation as the reader anticipates discovering
more -- and can't wait to get it!
Successful headlines address specific audiences. They open prospects
minds to new possibilities and expand their level of enthusiasm and
interest. The best headlines involve prospects, increasing the
likelihood of their sustained attention and engagement.
4) HEADLINES SIMPLIFY THE LEARNING CURVE. Every headline serves to
introduce whatever follows. As an opening or lead-in, the role of the
headline is to succinctly communicate the essence of the message it
precedes in an interesting and compelling way.
Effective headlines and sub-headings reveal key bits of information,
often with the added power of emotion. A review of the various
headings alone often delivers the gist of a given message. This makes
it faster and easier to understand, remember, and review.
Use your headings to generate emotional involvement and you boost
the chances prospects will go back and read more of your copy. When
you make it easier to read and comprehend your messages, you increase
the chances of making the sale.
5) HEADLINES ALLOW YOU TO DELIVER YOUR BIGGEST BANG RIGHT UP-FRONT.
Capture attention and interest at the outset, by using your most
appealing selling point. If the strongest, most desirable product
attribute (benefit) fails to pull prospects in, surely nothing else
you could ever say would do the trick, either.
The stronger and more compelling your headline, the more time
prospects will spend at your site. Create each headline to grab
attention and inspire interest. The more alluring and irresistible you
can make it, the more genuine prospects you'll attract and ultimately,
the more sales you'll record.
Headlines are powerful marketing tools when used effectively. Take a
good look at your headline. Could you add more benefit power,
intrigue, curiosity, or interest?
Test different headlines by trying various appeals and offer
combinations. Keep an eye out for additional headline opportunities
throughout your sales letter. MAKE YOUR HEADLINES IMPOSSIBLE TO MISS
AND DIFFICULT TO IGNORE THEN, WATCH YOUR RESULTS SOAR!
This collection is 130 pages long, downloadable in PDF format.
For $18.95, you can reference to it instantly and whenever you have
to write compelling headlines.
BONUS #1
HOW TO FINALLY MAKE MONEY AND ACHIEVE TRUE SUCCESS
by Mike Litman "> [1]
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