The A-Z of Super-Effect Sales Pages
IS YOUR SALES PAGE A PROFIT SUCKING, DEAD- IN-THE-WATER, BAND-WIDTH
EATING, ONLINE DUD?
DON'T DELETE YOUR ONLINE EMPIRE JUST YET!
SPRUCE UP THAT SALES PAGE AND START SELLING NOW!
LEARN THE FINE ART OF PERSUASIVE COPYWRITING AND MAKE THOUSANDS OF
MORE DOLLARS IN CONVERSIONS, SALES, AFFILIATE ENROLLMENT AND PAY PER
CLICK INCOME EVERY MONTH!
LEARN THE TRICKS OF ALL OF THE GREATEST GURUS WHEN IT COMES TO THE
GRAND AND DARING ART OF SHAMELESS SELF PROMOTION...
A-Z OF SUPER-EFFECTIVE SALES PAGES
ARE YOU SICK OF SPENDING A LOT OF MONEY ON A SUPER-SLEEK WEBSITE ONLY
TO HAVE NOBODY EVER VISIT IT?
PERHAPS YOU WANT TO WRITE YOUR VERY FIRST SALES LANDING PAGE AND DO IT
RIGHT THE FIRST TIME BY LEARNING THE SECRETS OF MARKETING PROS!
EITHER WAY YOU HAVE FOUND THE RIGHT COPYWRITING RESOURCE FOR YOU!
FROM THE DESK OF ALAN DEACON
DEAR FELLOW INTERNET MARKETER!
Launching your own product or service on the internet is not easy
nowadays. It seems that everybody has their own website and trying to
sell one thing or another.
In these rough economic times it also seems that every absolute
beginner has the same idea - "why not start my own part-time online
business to make a bit of extra money?!"
Of course if you already have an online product or service that you
are trying to sell then you are well aware that this usually does not
happen overnight and that you have a lot of competition out there that
wants the bucks from the same people that you do!
HAS THE FOLLOWING HAPPENED TO YOU? --
You spend a lot of money on a glitzy website, read up on web 2.0,
line up your auto responders and other doodads and do everything the
big marketing gurus tell you to do in their $97.00 How to Guides and
in the end you sit there with no sales wondering what you are doing
wrong.
Of course when I am talking about myself and chances are you have had
a similar experience.
And if you have not had the above happen just yet because you are a
newbie I predict that you will experience it unless you learn how to
avoid it all by reading my new eBook -- A-Z OF SUPER-EFFECTIVE SALES
PAGES
Let me tell you my story and about the hard and expensive lessons I
learned about selling online and commissioning sales letters.
About a year ago initially started what was supposed to be a stellar
little income generating online business based on a single keyword. I
created an excellent informational product complete with bonuses and
offered it at a special price.
I had high hopes that this self-created product would be the niche
that made me rich but this just did not happen!
I also noticed that I had two rivals online mining the same niche
topic. One was doing as lousy as I was when it came to selling the
product but the other competitor was killing us both. He was just
raking the sales in while the rest of us gasped in awe at how
ruthlessly he was knocking us out of the sales ring.
Just this one guy online seemed to have all the sales no matter what
we did to try and hijack even just the tiniest bit of his business. He
also continued to monopolize the market long after both I and the
other "loser" online lowered our prices to almost zilch!
So what were we doing wrong and what was Mr. Internet Money Bags
doing right?
I made it my business to spy on my successful rival to see how he was
managing to exalt his profit margins in so profoundly. In the end it
was evident that the secret to his success was the well-written,
compelling copy on his sales landing page.
Seriously this sales page was a real work of art. I hope he printed
it out and framed it. It was an absolutely compelling creative work
that I personally could not stop reading until I reached the Buy Now
Button!
Of course I decided that what I needed was a savvy, super-selling
sales letter just like it to be my landing page!
So then I went ahead and tried to find a sales copywriter to write
this super-selling masterpiece for me.
Soon I discovered that the good ones just don't come cheap. In fact
the best in the world can cost thousands of dollars to hire.
You might be thinking right now that no writer is worth thousands of
dollars. However consider this --the best copywriters in the world can
also bring a web master over a million in sales on the very first day
of a launched product.
A very good example of the kind of famous copywriter who can create
this raging success is Michel Fortin who wrote copy for John Reese. He
made a million for this internet guru every single time a product was
launched. He charged a five figure sum for each sales letter and Reese
was willing to pay for it because he just knew he was good for the
money after Fortin completed the copy!
EMPLOYING THE SERVICES OF A TOP COPYWRITER MAKES SENSE IF YOU ARE RICH
BUT IF YOU DO NOT HAVE MONEY TO BURN THEN YOU HAVE TWO OPTIONS -
* The first option is to find someone else who will do the job for
you for considerably less than thousands of dollars
* The second option is to create the sales copy yourself
The potential downside of the first option could be that the
copywriter is charging far less than anyone else for writing simply
because he or she may not be that good at it in the person. In this
case you may have saved a little bit of time but you may not make
thousands of dollars in sales!
This may not always be true (because sometimes a sales letter catches
fire for no special reason at all) but it only stands to reason that
if someone you are employing for $200 could ask for a fee of $2000 or
even more per sales letter they would!
Also as with most things in life you get what you pay for in this
situation. The less you pay the less you get ...the less sales!
The second option is to create the sales copy yourself and of course
there are several drawbacks to doing it yourself.
For one thing you could have no talent as a writer. Yet another
challenge is the amount of time it can take you to actually get the
sales letter done!
However, talent or not, writing sales copy is a skill that can be
mimicked or learned and if you follow the guidelines in this eBook
there is every chance that you will definitely be able to a better job
than someone to who you would pay a few hundred bucks to from
elance.com or guru.com
Also if you do learn how to write your own compelling sales letter
you can save yourself a lot of money.
Trust me. I know. I have been there with the bad writers who are late
with their copy, run off with the advance and who...ahem ...can't
WRITE!
I hired five writers in a row off of elance.com to redo my sales
letter. In the end I probably spent about $1400.00. Two of them took
the advance and ran. Two of them produced sales letters that were
barely comprehensible. I was able to use the fifth sales letter which
seemed compelling and well written but GUESS WHAT. The letter just did
not succeed in selling products to my site's visitors. It just wasn't
a superseller!
I wrote this eBook so you could learn to write your own sales letter!
You are probably shaking your head right now and saying "That is all
very well and good but I just am not a writer."
I am here to tell you that -
YOU DON'T NEED TALENT TO COMPOSE A SUPER SELLING SALES LETTER!
Such a skill is one that is in great demand. Trust me. I went from
someone who was hiring incompetent and desperate moonlighters to one
of the most sought after copywriters on the internet.
I am so good at copywriting I do not even have to advertise my
services. People have heard of my success through word of mouth and
they simply find my email through my many successful websites.
How did I get to be so good? How do you get to Carnegie Hall? The
answer is "Practice, practice, practice!"
How much better off would you be if were pocketing $200 or $500 or
even $5,000 for every sales letter, rather than giving that money to
other people to do an inferior job?
That is exactly what this book is all about - teaching you to write
outstanding sales copy even if you have never considered yourself to
be capable of doing so before.
However I also want you to keep this in mind...
THIS IS NOT JUST AN EBOOK ABOUT COPYWRITING. IT IS ABOUT
CONCEPTUALIZING A PRODUCT THAT CAN ACCOMMODATE A GREAT SALES PITCH IN
THE FIRST PLACE! IN THE A-Z OF SUPER-EFFECTIVE SALES PAGES I DISCUSS
SUCH CREATIVE AND CONCEPTUAL MATTERS AS --
Conceptualizing an idea that will sell in the first place
How validate your initial brainwave for the product or service so
that it will sell well in the marketplace
Why a period of intense market research must always follow your
initial brainstorming session to establish whether or not this is a
realistic topic for making money
How to avoid creating a product that nobody wants, nobody needs and
nobody wants to buy
How-to come up with a basic description or name for the product or
service you are considering creating and how to make it as accurate as
possible so people can find it on the internet
How to use Google Alerts to keep an eye of what is going on in the
market
How to use Word Tracker as a keyword research tool
How to conceptualize the best format for your product or service to
be delivered in
How to deliver a product package so you can command a higher price!
How to deliver value and quality so that you can charge a lot of
money for your product creation
How to ensure that the sales letter you are writing accurately
reflects your product
How to discern the benefits of your product or service so you can
underline these points and emphasize them to your customers
... AND MANY MORE ISSUES THAT ARE ABSOLUTELY PERTINENT TO HAVING A
PRODUCT OR SERVICE THAT CAN ACTUALLY SUPPORT THE CONTENT OF A GREAT
SALES LETTER!
IT MIGHT SEEM TO YOU LIKE YOU ARE \"PUTTING THE CART BEFORE THE
HORSE\" BY PUTTING THE SALESLETTER BEFORE THE CONCEPTUALIZATION OF
YOUR BUSINESS BUT THAT IS EXACTLY WHAT A LOT OF VERY RICH INTERNET
GURUS DO TO MAKE MONEY.
One thing that I did not realize until I had really researched the
art of writing newsletters is that there is just not one single super
successful way of writing a salesletter.
In fact one of the most daunting things about writing these sales
letters is that there are som any different types of styles to choose
from - so many that it makes you want to throw up your hands in the
air with frustration.
That is what I did at first until I settled down and realized that I
absolutely had to learn to how to identify all of the different styles
of persuasive sales letter writing and master them or I was always
going to be poor.
THE RESULT IS A CHAPTER IN THIS EBOOK THAT HELPS BREAK DOWN THE
ELEMENTS OF THE DIFFERENT STYLES SO THAT YOU CAN MAKE DECISIONS ABOUT
WHAT TYPE OF PERSUASIVE COPYWRITING IS BEST TO USE TO SELL YOUR STUFF!
IN A-Z OF SUPER-EFFECTIVE SALES PAGES I DISCUSS SUCH CRUCIAL THINGS AS
-
How to make an outline for creating your sales page
Short or long? How many pages of persuasive copy are needed to sell
your product or service
Why you no longer need a longer sales letter to sell a more expensive
product and how this recently became such a stale and old fashioned
approach
Why using a premade template for a newsletter is not such a great
idea
Why it might be a good idea to include video on a sales page
When it is a bad idea to include video on your sales page
How you can embed video in your sales page to make yourself seem more
human and connect with your customers so that they trust you enough to
buy from you
How you can use video to write a shorter sales letter
How to learn from ClickBank landing pages by studying their formats
and layouts
How to use Quantcst.com to figure out exactly who your audience is
supposed to be and conceptualize a salespage that suits their tastes
Where to find free web page editors online for physically
constructing your web pages
Where to find free sales page templates for writing newsletters if
you do not know a single thing about HTML
How to check the validity of your page (which means making sure that
everyone who lands on your web page can see it in their browser) after
you have uploaded it to your website
How to add meta-tags for your page so that your site can easily be
found on the search engine pages
AND MUCH, MUCH MORE! BELIEVE ME I LEAVE NO STONE UNTURNED WHEN IT
COMES TO HOW TO CONSTRUCT THESE SALESPAGES. EACH LESSON IN THIS EBOOK
IS ALSO REPLETE WITH IMAGES, SCREEN SHOTS AND STEP-BY-STEP
INSTRUCTIONS SO THAT YOU CANNOT GET CONFUSED, EXASPERATED OR GO WRONG
IN ANY WAY!
DO YOU WANT A NUMBER ONE PRODUCT SELLING LIKE HOTCAKES ON CLICKBANK?
LEARN HOW TO WRITE THE SALESLETTER THAT SELLS IT!...
I discuss a lot more than the types of structures that your sales
letter can take in the A-Z OF SUPER-EFFECTIVE SALES PAGES.
I also get into the nitty gritty of how to communicate with your
customers so that they will want to get out that credit card and buy
from you!
IN THIS EBOOK I TEACH YOU --
How to talk the language of your customer in your newsletter
How to come up with the one most important message that you want your
customers to hear
How to understand the visual components of an advertising message and
how they can affect how your customers perceive you
How to use a graphic on the front page to get across your message
swiftly and effectively
How to keep information on your page consistent so that it does not
confuse people or the search engine bots from Google that assess your
page for where it should be ranked on the search engine pages
How to write sales copy that matches the customer you cater to in
order maximize sales
Why you should never make the mistake of writing copy that appeals to
everyone
How to write headers for your sales page that appeal to your "ideal
customer" who will repeatedly buy from you once they buy from you once
How to find the language and jargon that your customers use by
researching their comments in blogs and forums
How to write hard hitting headlines and sub-headlines
How to visualize triangles that can help you lay out your content
correctly on the page
How to create copy that tells a story from the top to the bottom of
the page and lay it this content out so that it pushes your reader to
keep reading to the next section
Why it is important to keep every story you tell in your sales copy
as plausible as possible
Who are the real movers and shakers when it comes to writing copy and
how you can imitate them
How to understand the "leaders are readers" theory of copywriting
that is subscribed to by some of the greatest copywriters in the world
including Bob Bly, Dan Kennedy, Gary Halbert, John Carlot and Daniel
Levis
Why it is important to include the promise of a refund in your sales
page
AND MANY OTHER THINGS YOU SHOULD CONSIDER TO CREATE THE MOST
EFFECTIVE SALES COPY LETTER INCLUDING THE ADVISORY TO WARN PAYPAL JUST
BEFORE YOU LAUNCH WITH YOUR NEW SALESLETTER.
THIS IS BECAUSE SOMETIMES PAYPAL WILL FREEZE AN ACCOUNT THAT SUDDENLY
RECEIVES AN UNEXPLAINED INFLUX OF CASH! IN FACT THAT IS EXACTLY WHAT
HAPPENED TO ME AFTER I DEPLOYED MY FIRST SUCCESSFUL SALELETTER! IT WAS
EASY TO STRAIGHTEN THIS OUT WITH PAYPAL BUT I WISH I HAD WARNED THEM
FIRST!
TIME TO ASK YOURSELF --
ARE YOU READY TO WRITE SALESLETTERS THAT ACTUALLY SELL?
30 DAY MONEY BACK GUARANTEE
TRY IT RISK FREE TODAY! If you purchase today, your purchase is 100%
guaranteed.
If after reading the eBook, you aren't on the path to writing your
own super effective sales page that helps your products sell like
crazy, just ask and I'll be glad to give you a full refund.
All purchases may be refunded within 30 days of purchase, meaning
that if you think your new eBook isn't as good as I claim, you'll get
every cent you paid back.
If the suggestions put forth in this report don't help you create
effective sales pages as quickly as YOU want to, I'll refund 100% of
your purchase price, no questions asked.
Why am I taking all the risk on myself? Because I believe in the
methods that I have written about in The A-Z of Super-Effect Sales
Pages.
I believe they work.
I KNOW they work - I have tried them all.
I believe in the results I've gotten for thousands of businesses, and
because of that I believe that this method will work for you.
For any further information please contact us at:
admin@thea-zofsupereffectsalespages.com
YES! I'M READY TO START MAKING MY OWN SUPER EFFECTIVE SALES PAGES!
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