Profit-Pulling Unique Selling Proposition
*
_Warning: These are "secrets" your competitors don't want you to
know about... _
"_Shocking Technique_ Created in the 1960's Launched Multimillion
Dollar Businesses - Can You_ Use it to Launch Your Business_ Too?"
"I\'M CONFIDENT YOU CAN. AND ALTHOUGH IT\'S NOT OFTEN TALKED ABOUT,
WHAT I\'M ABOUT TO SHARE WITH YOU IS THE MOST IMPORTANT PART OF
STARTING ANY MARKETING CAMPAIGN FOR ANY TYPE OF BUSINESS."
FROM: JAMES BROWN AND CENAY NAILOR
DATE:
Dear Fellow Entrepreneur:
MARKETING IS ALL ABOUT BEING AT THE RIGHT PLACE, AT THE RIGHT TIME,
WITH THE RIGHT MESSAGE. If you try to be there for everyone, your
message will become diluted. And if you dilute it too much, it won't
be the right message, at the right time, for anyone.
So what you need is a UNIQUE SPIN, AN EDGE, or what is commonly
known (in the marketing field) as a UNIQUE SELLING PROPOSITION -- USP
FOR SHORT.
A USP is an attempt to express the uniqueness of your business in a
single statement. It can be a promise no one else makes. It can also
be a unique benefit that only applies to your product or service.
Any advertising you run without a well-thought out USP is LIKE
THROWING MONEY DOWN THE DRAIN. Seriously. You need at least the basis
of a strategy. Otherwise, advertising will suck you dry financially.
Sign Up For Free Tips To Creating Your USP.
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Here is what a profit pulling USP will allow you to do...
FIND A NICHE AND POSITION YOURSELF AS THE ONLY CHOICE FOR THAT
NICHE. This will allow you to target prospective customers you may not
have even known existed.
Place your product or service on a different level than your
competition, CATAPULT YOU TO A HIGHER PLANE OF BUSINESS and enable you
to sell in a vacuum (i.e. no direct competition).
Protect you from market fluctuations. A PROFIT PULLING USP
PRACTICALLY GUARANTEES YOU LONGEVITY IN THE MARKETPLACE.
_BREAK FREE FROM MINDLESS ADVERTISING_ and get your product or
service remembered more than any other in your market.
Grant a stronger preference for your company's products and services
-- you can charge more and _CUSTOMERS WILL PAY YOUR HIGHER PRICE. _
Easily convert it into a hook for your headline (or for those of
you selling books, use it for the title).
Create a USP now and instead of fumbling around trying to explain to
consumers what you're about, you'll already have your unique message
all spelled out. And you can easily apply it to ANY of your marketing
or advertising in the future.
As a Business Owner, Can You Identify with the Up's and Down's of
Business?
The worry of what your competitors might do next?
Most businesses can, at least at first.
But if you take the time to POSITION yourself in the marketplace,
worries of this sort will fade.
How can this be possible you might ask?
Well here's an really good example I know you will understand. If
you've ever been to the shampoo aisle at the supermarket, you've seen
it. And there are literally hundreds of shampoos to choose from. So
when _Head & Shoulders _ came out, who would've noticed, right?
Wrong. Everybody noticed because _Head & Shoulders _ TARGETS people
with dry, flaky scalps. People with dandruff. And this made all the
difference to their campaign.
Without its dandruff fighting power, _Head you just have to know
what to look for.
I've boiled down creating a USP to a few simple steps and outlined
it all for you... just keep reading...
I guarantee you, no matter how mundane you think your business is --
there is something special about it. Something unique that can LAUNCH
YOU TO NEW PROFIT LEVELS.
Somewhere under the surface is something special just waiting to be
noticed. And together, we will find it, hone it into a USP and test it
to determine how it fits.
Trust me, no matter what business you are in or how ordinary you
think it may be WE ARE GOING TO FIND SOMETHING UNIQUE ABOUT IT AND
TRANSFORM IT TOGETHER.
Most marketing books don't spend more than a paragraph or two on how
to come up with your USP. Yet MOST MARKETING AGENCIES CHARGE SEVERAL
THOUSAND DOLLARS to help you craft it. So obviously, it isn't an easy
thing to come up with.
Well, until now that is. Developing your own USP has been broken
down into simple steps that anyone can follow with the Positioning
Tactics System.
FINALLY, A STEP-BY-STEP SYSTEM THAT WILL HELP _ANYONE_, IN _ANY _
TYPE OF BUSINESS CREATE A PROFIT-PULLING UNIQUE SELLING PROPOSITION
It's virtually foolproof.
Trust me; this course is the next best thing to having your own
advertising agency on your side.
It doesn't matter what you're selling. Whether it's a product or a
professional service. A USP will be a major factor in whether or not
it succeeds. It's also highly important if you are offering any type
of information product; like a book or an audio CD. In today's
competitive marketplace, a USP is vitally important to your success.
SO WHAT\'S AT THE CORE OF THE POSITIONING TACTICS SYSTEM?
_POSITIONING TACTICS MANUAL_
_USP ACTION GUIDE_
Just so you know exactly how it works, here's a detailed look at
this powerful and exclusive system in detail.
Component #1 --
"Positioning Tactics Manual"
You need to gain an overview of USP's, niches, and market
positioning before you try to craft your own POWERFUL MARKETING
MESSAGE. Therefore, I've provided you with a trusted guide, packed
cover-to-cover with valuable information.
This manual is 100 SOLID PAGES OF PRINTED MATERIAL put down in easy
to understand language that you will breeze right through. It's quite
possibly the most _REVEALING_ report ever compiled on the subject of
USP's.
HERE\'S JUST A LITTLE OF WHAT YOU\'LL DISCOVER IN THE POSITIONING
TACTICS MANUAL.
Learn the 4 reasons why your competitors probably don't have a USP
and how to make sure you AVOID THEIR MINDSET.
The 3 KEYS TO A PROFIT PULLING USP.
Look at 10 MULTI-MILLION DOLLAR USP\'S and a brief synopsis of why
they work.
The tricks to determining WHAT REALLY DRIVES YOUR TARGET AUDIENCE.
The 5 main categories for USP's and CREATIVE IDEAS for implementing
them into your business.
How a USP WILL BRING CLARITY to everything you do.
THE ONE THING YOU MUST UNDERSTAND BEFORE YOU USE PRICE TO
DIFFERENTIATE YOURSELF.
How to ANNIHILATE YOUR COMPETITION with a guarantee that packs a
powerful punch.
5-TIPS FOR SIDESTEPPING A PRICE WAR.
What to do with your USP once you've created it.
2 REAL LIFE EXAMPLES of matching up your USP to the rest of your
advertising.
HOW TO ESTABLISH CREDIBILITY. _(And the 2 hurdles you must help your
prospective customers overcome right up front). _
The GIANT MYTH to using low price strategies for your USP. Is it a
deadly idea or a profit powerhouse?
HOW TO GET JAW DROPPING CASE STUDIES FROM YOUR CLIENTS rather than
weak generalities.
We'll also cover how to come up with product names, tips for
trademarking them, and much more!
The in's and out's of USP's are covered, right down to the last
detail in this easy to read, content packed eBook.
NEVER HAVE THESE IDEAS BEEN SO CLEARLY PRESENTED. The manual will
give you all the background you need. But the next step is where the
real meat of the system is...
GET YOUR POSITIONING TACTICS SYSTEM NOW! [1]
Component #2 --
"USP Action Guide"
Next is the USP Action Guide. I\'VE PERFECTED THE USP CREATION
PROCESS SO THAT ANYONE CAN COME UP ONE. It's a remarkably effective
strategy.
There are over 40 PAGES ON CREATING YOUR USP WITH 9 EASY TO FOLLOW
EXERCISES. I explain exactly what you need to do in each exercise in
plain English. THIS SHORTCUT METHOD is explained in simple words and
concepts that make sense.
The USP ACTION GUIDE shows you what you must do first, then
second, etc.
All the steps for coming up with a USP are presented IN THEIR
ENTIRETY. No more guess-work.
ZERO IN ON WHAT PROSPECTIVE CUSTOMERS REALLY WANT TO KNOW and
exactly how to deliver it.
GET YOUR POSITIONING TACTICS SYSTEM NOW! [2]
So you're probably wondering, what's this going to cost you?
Creating a USP isn't something you can put a price tag on.
ESPECIALLY SINCE IT\'S TIED TO THE SUCCESS OF YOUR ENTIRE BUSINESS.
Your USP will be the center of your product or service and all your
future advertising.
This really is prized information.
I know there are a lot of small business owners and service
professionals who could really turn their business (and their life)
around with this information. I wish I had someone show me what to do
and how to do it right in the early days.
So although this course is EASILY WORTH SEVERAL HUNDRED DOLLARS
(I\'D SAY SOMEWHERE IN THE $200-300 RANGE), I'm going to give you a
break.
To make it more affordable for people struggling with their
business, I have kept the price as low as possible. I have been able
to do this in part by offering the system as a DOWNLOADABLE PRODUCT
ONLY. Since I don't have to pay the costs to keep an inventory
on-hand, you reap the benefits.
Although it is worth 3 to 4 times as much, the complete Positioning
Tactics System is currently available in DOWNLOADABLE PDF FORMAT FOR
ONLY $97 $67.
As you can imagine, positioning yourself properly is one marketing
tactic your competition doesn't want you to know about. It's A
BLUEPRINT FOR HOW TO GET MORE CLIENTS, POSITION YOUR PRODUCT OR
SERVICE FOR MAXIMUM PROFITS AND LITERALLY CRUSH YOUR COMPETITION.
But if you don't take the time to go through the material and
implement it, you will not see any improvement. I've made it as easy
as possible for you to succeed, but obviously, you will still have to
put in the work to create your own USP and apply it in your marketing.
But since I'm not taking on any affiliates to sell this book for me
(I don't need them quite frankly) I'm able to sell this package for
$97 $67 TODAY!
A TRUE BARGAIN, IF YOU WILL.
Aside from SAVING ON PRODUCTION AND SHIPPING COSTS, you'll be able
to SAVE EXTRA $30 and download the ebooks and start reading it within
90 seconds! Even sooner if you've got a fast connection.
HERE\'S HOW TO GET THIS OFFER RISK-FREE
Rest easy. All the risk is on me. In fact, here
