Catering Marketing - CateringResults.com
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THE CATERER'S MARKETING GUIDE.
THE GUIDE FOR MARKETING YOUR CATERING BUSINESS.
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THE CATERER’S MARKETING GUIDE WALKS YOU THROUGH THE PROCESS OF LEAD
GENERATION, CONVERSION MARKETING, AND RETENTION MARKETING FOR YOUR
CATERING BUSINESS AND SHOWS YOU HOW TO LEVERAGE ONLINE AND OFFLINE
METHODS TO DRIVE CUSTOMERS TO YOUR BUSINESS.
Here Are A Few Methods We’ll Walk You Through To Help Drive Traffic
To Your Business, Convert These Prospects Into Paying Customers, And
Keep Customers Coming Back Again And Again.
HERE ARE SOME OF THE MARKETING METHODS YOU'LL LEARN:
* USING SOCIAL MEDIA
* PAY PER CLICK ADVERTISING
* PAY PER CALL ADVERTISING
* PRINT ADVERTISING
* DIRECT MAIL
* EMAIL MARKETING
* AUTORESPONDERS
* USING VIDEO ON YOUR WEBSITE
* LEVERAGING CUSTOMER SURVEYS
* ...AND MUCH MUCH MORE!
Starting your catering business is the easy part. Bringing on new
customers, growing your business and keeping customers returning, is
the tough part. There are so many options today for marketing your
business so we decided to provide this guide to help you focus on the
most critical marketing channels to help grow your catering business.
We’ll walk you through the various channels available and help you
get up and running with each channel.
At the end of each section we provide “ACTION ITEMS AND NEXT
STEPS” so you can take what you learn and immediately apply it to
your business and we show you how. We want to ensure you take what you
learn and immediately apply it to your catering business.
5 FREE TIPS YOU CAN USE NOW!
Here Are 5 Tips We're Sharing For Free. We've Packed A Lot Of Great
Information Into The 40 Page Guide And This Is Just A Sample.
1. PAY PER CLICK ADVERTISING:
Pay Per Click Advertising Is A Great Way To Drive Targeted Traffic To
Your Website. If You Are Not Familiar With PPC Advertising, These Are
The Advertisements You’ve Likely Seen That Appear On The Right-hand
Side Of Search Results In Google And Sometimes At The Top Of The Page
Above Search Results. There Are A Number Of PPC Networks You Can Use
Including Google, Yahoo, And MSN/Bing. Target Your Ads By Keyword And
Continue This Consistency To Your Landing Pages. For Example, If
Someone Searches For “corporate Catering”, Include The Key Phrase
“Corporate Catering” In The Headline Of Your Text Ad And Send The
Visitor To A Landing Page That Includes A Headline And Relevant
Content On How You Can Help The Visitor With Their Corporate Catering
Needs. Remember, Relevancy Is Key.
_Google Maps’ Local Business Center_
Be Sure To Sign Up For A Free Listing In Google Map's Local Business
Center. Potential Customers Will Find Your Catering Business When They
Search Google Maps. They'll See Your Business Name, Address, Phone
Number, Hours Of Operation, And You Can Include A Photo Of Your
Storefront. Did We Mention It’s FREE? Sign Up Here:
Http://tinyurl.com/22sfwr
2. USING VIDEO ON YOUR WEBSITE:
Using Video On Your Catering Company’s Website Is A Powerful Way To
Increase The Number Of Unique Visitors To Your Website And Bring
Customers/visitors Back To Your Site To See The Updated Content.
Include Links Allowing Visitors Share Your Content Via Social Media
Outlets. Remember, If You Create Something Unique And Relevant, People
Will Share It With Others Which Only Helps Spread The Word About Your
Business. Here Are Some Ideas For Using Video On Your Website:
* Take An Hour Each Week, Tape Yourself Cooking A Favorite Recipe,
Edit The Video So That It’s Approximately 15-30 Minutes In Length
And Post It To Your Website. By Doing This You’ve Created Your Very
Own Cooking Show And This Gives Visitors A Reason To Return To Your
Website On A Regular Basis. An Important Tip Is To Be Sure To Post The
Video On The Same Day And Time Each Week. By Posting The Video On The
Same Day And At The Same Time Each Week, This Sets An Expectation For
A Visitor And They’ll Know When To Return.
* Tape 5 To 10 Short Videos Entitled “Tips From The Kitchen” Or
“Cooking 101”. In The Videos Show Tips Such As How To Properly
Sharpen A Knife, How To Slice An Onion, What To Look For When Buying
Pots And Pans – You Get The Idea.
* Post A Video Of You On The Homepage Of Your Website Where You Talk
About The Services Offered From Your Catering Business And How You
Have Helped Clients In The Past. This Helps Build Trust With The
Visitor As They See You, The Owner Of The Catering Business, Talking
About Your Company.
* Tape Video Testimonials From Customers Talking About How You’ve
Helped Them And How Happy They Were Working With Your Catering
Business. Written Testimonials Are Great, But There’s Nothing Like
Hearing The Sincerity Of A Customer As They Talk About How Happy They
Were With You And Your Business. Add These To Your Website And Link To
Them From The Homepage.
3. NETWORKING AND USING LINKEDIN:
Sign Up For LinkedIn And Connect With Others In Your Area. You’ll
Find That There’s Nothing More Powerful Than Networking. You’ll
Make Great Friends, Find New Customers, And Even Connect With
Businesses That Can Lead To Partnerships. LinkedIn Allows Others To
Recommend You, Furthering Your Reach And Growing Your Number Of Total
Connections. Be Sure To Add Your Photo, Bio, And A Link To Your
Website In Your Profile. You Want To Make Sure Others See That
You’re A “real Business” And They Can Trust You. Word Of Mouth
Marketing Is Key For Your Business And Connecting With Others Is A
Great Way To Build Rapport And Ensure Your Catering Business Is First
On Their Mind When They Need An Event Catered.
4. USING TWITTER TO BUILD YOUR BUSINESS:
As Mentioned In Number Three, Connecting With Others And Word Of Mouth
Marketing Are Key For Building Your Business. Fortunately, Twitter Can
Help With Both. Twitter Allows You To Post Short, 140 Character
Messages, To Your Followers. Here Are Our Best Practices For Using
Twitter And Getting The Most From Your Efforts.
* Complete Your Profile. Be Sure You Have A Photo, Location, Short
Bio, And A Link To Your Website. Sounds Straightforward, But Many
Overlook This Detail Which Can Affect The Number Of People Who Follow
You.
* Use A Service Like Http://bit.ly Or Http://budurl.com To Shorten
Your URLs.
* Re-tweet Valuable Messages That You Find. This Is A Great Way To
Share With Others Interesting Things You’re Finding.
* If You’re Just Getting Started It Can Be Tempting To Post Many
Messages At Once. Refrain From Posting 3 Or More Messages
Back-to-back. It Looks Like “spam”, It Will Impact Your
Credibility And Fewer People Will Follow You.
* Provide Value In Your Tweets. Link To Useful Tools And Resources
That Your Followers Will Find Valuable.
* Add A Link To Your Twitter Account On Your Website. You Want To
Make Sure Visitors To Your Website Know That You’re On Twitter. We
Recommend Taking The Next Step And Add A Stream Of Your Tweets On Your
Website As Well. You Can Find Code To Copy And Paste With
“Settings” In Your Twitter Account.
* Show Personality In Your Tweets. Increase Transparency In Your
Business And Let Others See Who You Are. It Will Help To Build Trust
With You And Potential Customers.
* Do Not Follow As Many People As Possible. Follow Key Individuals
Whom You Find Interesting And From Which You Can Learn. When You
Follow As Many As Possible, It Can Become “information Overload”
And Decrease The Value Of The Tool.
* Do Not Auto-Tweet. We Put That In The Same Category As Posting 5
Tweets In A Row. It Looks Like Spam And It Usually Isn’t Relevant.
You Want To Build Relationships Via Twitter And Your Tweets Should Be
Personal And Not Auto-generated.
* Be Sure To Tweet Daily And Let Your Followers Know What You’re
Up To. Are You Catering An Event? Let Your Followers Know. Do You Have
A Blog? If So, Provide A Link To Your Latest Post.
5. EMAIL MARKETING:
Send An Email Newsletter On A Regular Basis. We Recommend Sending An
Email Newsletter At Least Once A Month, But No More Than Four Times A
Month. It All Depends On The Content, But If You Are Sending A
Newsletter That Contains Updates, Announcements, And Special
Promotions For Your Catering Business, Then It Would Be A Good Idea To
Send These Once A Month. If, For Instance, You’ve Created Weekly
Video Content As We Recommended Earlier And You Have A List Of People
Who’d Like To Be Notified As Soon As You’ve Posted The Latest
Content On Your Website, Then Perhaps Send An Email Reminder, With A
Link To The Video To These Subscribers Each Week. Add A Sign-up Form
To Your Website And Begin Building Your Email List!
OUR GUARANTEE TO YOU:
If You Are Not Happy With _The Caterer's Marketing Guide_ Let Us Know
Within 60 Days Of Your Purchase And We Will Give You A Refund. You
Keep The Guide And We'll Refund Your Money. So There's Nothing To
Lose!
Disclaimer: This site and the products and services offered on this
site are not associated, affiliated, endorsed, or sponsored by Google,
Facebook, YouTube or Twitter, nor have they been reviewed tested or
certified by Google, Facebook, YouTube or Twitter.
Copyright 2010 (c) CateringResults.com |
