*
* Get Your Art Out There
"DISCOVER AN _EXCITING_ WAY TO _EXPAND_ YOUR WORLD AS AN ARTIST BY
LEARNING HOW TO SUCCESSFULLY SELL YOUR ART AT OUTDOOR SHOWS AND
FESTIVALS"
DISCOVER ALL THE STRATEGIES AND SECRETS I'VE LEARNED FROM SELLING
ART AT OUTDOOR SHOWS, ART FAIRS AND FESTIVALS, AND HOW YOU TOO CAN
MAXIMISE YOUR SUCCESS AS AN ARTIST, EXHIBITING YOUR ART FOR SALE
DEAR FELLOW ARTIST,
ONE MAJOR PROBLEM MANY ARTISTS SUFFER FROM IS BELIEVING IN THE
"EXPOSURE MYTH".
I BELIEVED IN IT ONCE UPON A TIME TOO.
YOU'VE PROBABLY HEARD IT ALL YOURSELF…
_ "WHY DON'T YOU PUT YOUR ART IN THE CAFé DOWN THE ROAD? IT WILL BE
GREAT EXPOSURE FOR YOU,"_ IS ONE OF THE MOST COMMON SUGGESTIONS I
RECEIVED WHEN I FIRST STARTED OUT.
FRIENDS, FAMILY AND COLLEAGUES, WHO REALLY MEAN WELL, ARE OFTEN THE
BIGGEST CULPRITS. GOSH, WE LOVE THEM THOUGH DON'T WE? ALTHOUGH THEY
WANT YOU TO SUCCEED, THEY DON'T KNOW A LOT ABOUT MARKETING ART.
_ "YOU SHOULD TRY GETTING YOUR ART HUNG AT THE AIRPORT… LOT'S OF
PEOPLE GO THROUGH THERE!"_ IS ANOTHER SUGGESTION.
REALLY? IS THAT SUCH A GREAT WAY TO SELL YOUR ART? I WOULD HAVE
THOUGHT PEOPLE WERE IN TOO MUCH OF A HURRY TO STOP AND BUY ART. THEY
HAVE A PLANE TO CATCH.
_ "WHY DON'T YOU TRY AND SELL YOUR ART ON THE INTERNET,"_ IS YET
ANOTHER COMMON SUGGESTION.
Granted, the Internet is a marvellous tool for promoting, MARKETING
AND SELLING YOUR ART, but it does take a bit of time to really grasp
the mechanics of marketing your art for sale online.
You have to build a website, create a blog, upload content, deal
with technical website stuff, set up an online shopping cart to
receive payments, and most importantly of all… YOU HAVE TO KNOW HOW
TO CONTINUALLY DRIVE LOTS AND LOTS OF TRAFFIC TO YOUR WEBSITE.
Well, despite what the experts may tell you, let me assure you
that...
There Is No Easy Solution; But There Is A
Slightly Better Solution
WELL, WHAT IF YOU DIDN'T HAVE TO DEAL WITH ALL THE WEBSITE STUFF
FOR THE TIME BEING, AND COULD SELL YOUR ART AND BUILD YOUR ONLINE
PRESENCE.
_ WHAT IF_ YOU COULD PUT YOUR ART IN FRONT OF LOTS OF "TARGETED
TRAFFIC" – THE KIND OF TRAFFIC THAT IS ACTUALLY LOOKING TO BUY YOUR
ART, AND NOT THE KIND OF TRAFFIC WHO VISIT CAFé'S TO EAT - OR THE KIND
OF TRAFFIC AT AN AIRPORT RUSHING TO CATCH A PLANE.
In other words; AUTHENTIC "ART BUYING" TRAFFIC!
_ HOW GOOD WOULD IT FEEL _ TO BE RIGHT IN FRONT OF PEOPLE WHO WANT
ART AND HAVE THE MONEY TO PAY FOR IT?
WOULDN'T IT BE _ GREAT_ TO BE AMONGST IMPULSE BUYERS, NOVICE
COLLECTORS AND EXPERIENCED COLLECTORS WHO HAVE VENTURED OUT OF THEIR
HOMES TO ATTEND AN EVENT, KNOWING FULL WELL THERE WILL BE ART ON
DISPLAY FOR SALE?
Yes, of course. I MEAN; I KNOW IT FEELS GOOD, I HAVE EXPERIENCED IT
FOR MYSELF MANY TIMES OVER.
THAT IS WHY I FIRMLY BELIEVE ONE OF THE BEST WAYS TO MARKET AND
SELL YOUR ART IS THROUGH OUTDOOR SHOWS AND FESTIVALS.
WHY?
Outdoor art shows and festivals provide what you ultimately need… _
A TARGET MARKET OF BUYERS. _
IF YOU WANT TO PUT AN END TO THE
_"GETTING-EXPOSURE-FOR-THE-SAKE-OF-GETTING-EXPOSURE"_ MALARKEY, AND
AVOID DEALING WITH ANY OF THE TECHNICAL ONLINE WEBSITE STUFF (FOR THE
TIME BEING ANYWAY) TO JUST FOCUS ON ACTUALLY SELLING YOUR ART - THEN
OUTDOOR SHOWS AND FESTIVALS IS THE SOLUTION.
_ "GET YOUR ART OUT THERE! - THE ARTISTS JUICY GUIDE TO SELLING ART
AT OUTDOOR SHOWS AND FESTIVALS"_ DETAILS EVERYTHING I'VE LEARNED AND
APPLIED FOR GETTING THE BEST RESULTS FOR SELLING YOUR ART FROM YOUR
OWN EXHIBIT STALL.
THE BEST PART IS...
YOU DON'T HAVE TO RE-INVENT THE WHEEL AND GO THROUGH THE SAME
LEARNING CURVE I DID TO FIGURE OUT WHAT REALLY WORKS. I'VE DONE ALL
THE LEG WORK FOR YOU.
I'VE WRITTEN THIS BOOK AS A STEP-BY-STEP INFORMATION RESOURCE TO
HELP YOU SUCCEED IN SELLING YOUR ART AT OUTDOOR SHOWS AND FESTIVALS..
"How Do I Know What I Know About
Selling Art at Outdoor Shows
And Festivals, Anyway?"
Truth is; I didn't do very well at all when I first started trying
to market and sell my art at fairs and outdoor shows.
I went in with the wrong attitude, which was: _"I'll see how I
go"._
The _"I'll see how I go"_ mentality meant that I didn't have to do
any thinking. It meant I didn't have to commit to learning anything
about how to actually go about selling some art an outdoor show or
festival.
So how do you think I ventured as a result? Well let me put it this
way:
_ Have you ever had that super-low feeling of rejection in the pit
of your stomach? Well if you have, then you know exactly what I was
experiencing._
I didn't manage to sell any art.
Man-oh-man was it so frustrating to stand beside my exhibit stall
all day long and not get any interest from the passing public. After
the days count (there certainly wasn't anything to count, but you get
my drift) I realised that the whole event had actually cost me money!
"What the...?"
I didn't give up though. I got smart pretty quick. I started asking
questions, talking to people who knew what I needed to know. I applied
new techniques and took note of what actually worked.
I kept adjusting my approach, and then things started to take off.
As a result; I started seeing a LOT more traffic coming through my
exhibit display, art sales and the money that accompanies it. I also
started getting commission work.
Don't get me wrong; I'm not telling you this to show off. I'm in no
way suggesting all of this was easy pickings. I am merely trying to
press upon you; that you to can achieve the same results, if you work
hard, and follow the tips and techniques I have detailed in my book.
I have to be upfront and tell you that I have not held anything
back. This is your complete 215-PAGE, STEP-BY-STEP ART MARKETING GUIDE
TO OUTDOOR SHOWS AND FESTIVALS.
Here's a Taste Of What You'll Learn In This Book...
_______________________________________
CHAPTER 1 - PAPERWORK AND PLANNING
*
Your Marketing Blueprint-
Establishing Your Marketing Mindset - Developing Your _ Faith_ and
Confidence - What Is Your Responsibility? - Tips On Maintaining
Consistency - What Is The Big Deal About "Commitment and Patience?" -
Know Your _ Product_ and Know Your _Customer_ - The Key Component To
Building Relationships With Your Customers
*
Sales Tax, Permits and Business Matters-
Do You Need To Charge Sale Tax? - What About Business Licences and
Permits? - Insuring Your Artwork - How _Much_ Do I Insure My Work For?
- Keeping Records
CHAPTER 2 - LET'S TALK ABOUT MONEY
*
Pricing Your Art For Profit-
How To _ Avoid_ Selling Your Art Too Low And Too High When Pricing
Your Work For A Show - What Is Your Art Actually Worth? - A Handy
Pricing Feasibility Tip - How To Create Purchase Incentives - Why
Lower Priced Art Can _ Affect_ The Sales Of Your More Expensive Pieces
- _Should You Offer Discounts On Your Art?_ - Should You Really Use
Price Tags On All Of Your Art? - Adding Perceived Value To Your Art
*
Dealing With The Sales Process and Payment Transactions-
How To Go About Accepting Credit Cards - Advice For Accepting
Cheques - Tips For Accepting Cash - Tips For Providing Payment Plans -
Tips On Keeping Your Money _ Safe_
CHAPTER 3 - ARTIST PRESERVATION DURING AN EXHIBIT
*
Taking Care Of Yourself During The Event-
The Artists Personal_ Survival_ Kit - Tips For Dealing With The
Weather - What Should You Be Eating and Drinking? - How To Avoid The
3pm "Glazed-Over" Look
*
Getting Dressed For Success-
_Should You Try To Dress Like An Artist? _- Look After Your Feet -
Why You Need Two Outfits For The Day
*
Manning Your Exhibit Stall-
Tips For Doing It Alone - How To Be Prepared
CHAPTER 4 - ESTABLISHING YOUR PLAN FOR PROFITABLE EVENTS
*
How To Find Good Shows For Selling Your Art
How To Tell If An Outdoor Event Or Festival Is A Good One - How
To Avoid a Bad Event - Art and Craft Show Listings - Doing Juried
Shows and How To Apply For Them - _7 Questions to Ask Your Event
Organiser Before You Apply _- What You Can Learn From Other Exhibiting
Artists
*
Tips For Applying For Outdoor Events and Festivals
10 Tips For When You Fill Out Your Event Application - How To Take
_ Good_ Photos Of Your Art For Applications - How To Submit Your
Photos In The Correct Format - General Tips for Applying For Shows
*
Organising Your Art Inventory For Exhibiting
Organising Your Inventory For The Show - How _ Much_ Art Should You
Take To A Show? - What Do You Need To Have In Your Inventory?
*
Preparing For Success-
Practice Setting Up Your Exhibit Stall - Why You _ Need_ To Do a
Practice Set-Up
*
HOW TO PROMOTE YOUR STALL FOR A SUCCESSFUL EXHIBIT
How To Let Customers Know About Your Up and Coming Events - Pointing
People Towards Your _ Marketing Funnel _- How To Successfully Build
Your Collector Mailing List
CHAPTER 5 - HOW TO MANAGE YOUR EXHIBIT STALL SUCCESSFULLY
*
Creating a Profitable Exhibit Stall
Making The Most Of Your Exhibit Stall Location - How To Hang Your
Art _ Securely_ and For Maximum Appeal - Establishing The Layout Of
Your Exhibit Stall (with diagrams) - Organising Your Exhibit Stall For
Safety
*
Leaving Your Art Overnight - Good Idea or Not? -
Should You Leave Your Artwork In Your Tent Overnight? - The Best
Solution
*
Exhibiting In Canopy Tents/Marquees
Suggestions for Commercial Tents and Marquees - Different Places To
Source a Tent Canopy - A Must Have Requirement For Your Marquee Tent -
Sidewalls For Marquee - How To Anchor Your Tent Securely - How To Make
Your Very Own PVC Pipe Tent Weights (with diagrams)
*
The Simple Art of Weatherproofing Your Exhibit Stall-
Organising Your Marquee For a Change In The Weather - Equip Your
Exhibit Stall With The Right Waterproofing Provisions - Safeguarding
Your Artwork and Tent Contents Against The Weather - Protect Yourself
from the Weather
CHAPTER 6 - YOUR EXHIBIT STALL PRESENTATION DISPLAY
*
Exhibit Banners and Signs
What Should Your Display Sign Say? - How To Have Your Banners and
Signs Made - Where Should You Hang Your Banner?
*
Illuminating Your Exhibit Stall
Why You Need Lighting - What Is The Best Lighting To Use In Your
Exhibit Tent?
*
Your Exhibit Stall Flooring
Why Do You Need Flooring? - Why Kind Of Flooring Do Your Need?
CHAPTER 7 - THE SECRETS TO SELLING YOUR ART
This section is where the real JUICE is. This is where I have
provided you with a 34-page section of the book full of tips for
dealing with customers, selling your art and assessing the results.
*
How to Sell Art from Your Exhibit Stall -
The Secret To Selling Art - The "7 Biggest Mistakes" You MUST Avoid
When It Comes To Selling Your Art - Powerful Tips For Closing The Sale
- Turning Customers Objections Into Sales - How To Successfully Deal
With "Be-Backs" - Why You Need To Avoid The Clutter
*
Catering To The Traffic At Your Show -
How To Attract People To Your Exhibit Stall - Profiting From Your
Smaller Items Of Art
*
Final Assessment
Your Post Show Evaluation - Following Up With Previous Customers -
Tips On Improving
*
PLUS SO MUCH MORE!
_"I AM ALMOST DONE READING YOUR BOOK, IT IS AN EASY READ WITH A
WEALTH OF HELPFUL INFORMATION. _
_I never realized how little I knew. _
_YOUR BOOK IS GOING TO BE VERY HELPFUL AND A GREAT REFERENCE FOR ME
FOR YEARS TO COME. _
_I am now going to work on my marketing plan and search other
avenues to market"._ Best Regards,
Glenda Freeman
As you can see, this book is simply jammed packed with lots of great
content.
Once you own a copy of my book, you will be able to _truly expand
your world as an artist._ You'll have access to applicable strategies
and you'll learn new skills that you'll have for the rest of your art
career.
Just follow the book _step-by-step_ and apply what you learn.
Also if you order a copy of my book _today_, I'll throw in a couple
of bonuses to help make your journey into the world of outdoor shows
and festivals even more worthwhile...
YES... There _IS_ MORE.
2 _SUPER-COOL_ FREE BONUSES IF YOU ORDER FROM THIS WEB PAGE _TODAY_
_**BONUS 1**_
OUTDOOR SHOWS AND FESTIVALS EVALUATION SPREADSHEET
Have you ever heard the saying _you can't manage won't you don't
measure?_ Well, it's true.
Keeping records can be such a bore.
But it doesn't need to be. In fact, keep it simple I say.
Here's the thing... it's important to be able to track your
progress.
It gives you so much clarity and appreciation for what you are
trying to _achieve_.
It will also help to make it _ easier_ when you have to hand
everything over to your accountant at tax time.
The EVALUATION SPREADSHEET (excel or open office) is so simple to
use, and it will do all your calculations for you.
After each show, just enter your total sales figure, expenses, sales
taxes, and the spreadsheet will _automatically_ give you an up to date
annual profit and loss figure.
Super easy. Super handy.
_**BONUS 2**_
YOUR OUTDOOR SHOW AND FESTIVAL INVENTORY CHECKLIST
You'll want an easy way to know what you actually need to take when
participating in outdoor shows and festivals.
So that is why I am providing you with a complete 8-PAGE INVENTORY
CHECKLIST (over 100 items you made need on your list).
Simply go through the list, pick the items that are applicable to
you and there you have it...
Your inventory list will be ready for you to tick off each item as
you load up for an event, and when you pack up to go home.
It will save you SO much time and you wont have to rack your brain
as to what you might need. It's all there.
_I SHOULD MENTION; YOU'LL GET THE DETAILS ON HOW TO ACCESS THESE
BONUSES AT THE FRONT OF THE BOOK_
So what is all this going to cost?
Well, if you order today... you can either download the book and
receive the bonuses or opt for the physical printed version (with
bonuses also) for just $39.95.
The best part is, this offer comes with a full 60 day "ZERO Risk"
guarantee.
60 DAY 100% MONEY BACK GUARANTEE
_If you purchase Get Your Art Out There_, read it, and for any
reason you decide that it does not meet your expectations, then you
can request a full money back guarantee.
No questions asked, no hard feelings, just your money back.
The thing is... I absolutely want you to succeed. That is why I am
taking on all the risk by offering you this 100% money back guarantee
- so you cannot lose.
There is ZERO risk for you.
I will even let you keep both of the FREE bonuses
for your troubles
You won't get much better than ZERO risk - there really is no way
you can lose.
So grab your copy today
Here's how to order...
- Buy Now -
Choose to Download The eBook Version or Physical Printed Book
Version
DOWNLOADABLE EBOOK
As soon as you have made your purchase you will be able to download
the eBook version of _ Get Your Art Out There_ and begin learning
right away.
The eBook is an Adobe PDF file. So if you do not have any Adobe
reader software, you can simply grab it free .
The eBook is processed through Clickbank. They are one of the
Internets leading payment-processing platforms (industry-standard SSL
encryption on all personal and financial information submitted during
the sales transaction). So you can be assured that your purchase will
be safe and secure.
CLICK HERE TO GRAB YOUR PHYSICAL PRINTED COPY OF GET YOUR ART OUT
THERE TODAY
Sincerely,
P.S. Get Your Art Out There could very well be the major kick start
you need to begin promoting your art for sale. If the whole idea of
exhibiting your art appeals to you then I can confidently say that you
will be very hard pressed to find a book that covers everything in
such detail as Get Your Art Out There does.
Hello Carl, THANKS SO MUCH FOR YOUR POSITIVE FEEDBACK! All
responses so far have indicated that Art at The Hart 2009 was very
successful. I agree that your location was perfect for your larger
scale artwork - the natural light was good and there was space for
your artwork to 'breathe' and be fully appreciated. PERSONALLY I WAS
REALLY PLEASED TO BE ABLE TO INCLUDE AN ARTIST OF YOUR QUALITY AND
STYLE AND AM VERY PLEASED TO HEAR THAT YOU DID SO WELL. Best wishes
for the festive season and 2010. Cheers, ROBERT PETCHELL
