What Kind of Business do You Want?
What Kind of Business do You Want?
Checks brought to you by your crews?
Sell more jobs at your price?
Free time for your family?
I'll show you how I do it in this newly updated manual.
From: Brian Phillips
Dear Painting Professional,
Are you tired of making less money than your employees? Are you
tired of working 60, 70, or more hours a week? Are you tired of saying
"next year will be better"?
Are you thinking of starting your own painting business, but you
don't know where to begin?
If you answered yes to any of these questions, then this letter may
change your life.
According to the Small Business Administration, more than 90% of
the businesses starting today will not make it to their 5th
anniversary. Of those that survive 5 years, another 90% will fail
within another 5 years. After 10 years, less than 1 out of 100 small
businesses remain open.
Operating a successful paint contracting company does not need to
be complicated. It just requires good business practices. Do you need
more leads? Implement a marketing plan that includes effective
strategies like customer retention and proximity marketing. Do you
want motivated and happy employees? Empower them and get out of their
way. Do you fret over low priced competition? Learn to sell more
effectively by focusing on consumer education.
I'll show you how to do all of this and more.
Why do so many businesses fail?
Among the most common reasons cited are insufficient starting
capital and poor planning. Both can certainly contribute to the
failure of a business. However, neither is a necessary cause of
business failure—a business can survive with insufficient capital and/
or poor planning.
THE REASON MOST BUSINESSES FAIL IS BECAUSE THE OWNER DOES NOT HAVE
THE NECESSARY BUSINESS SKILLS. He gets what Michael Gerber (author of
The E-Myth) calls "entrepreneurial seizure". A skilled craftsman
decides he is tired of working for someone else and hangs out his
shingle--now he'll make the big bucks. The problem is, this seldom
works out well. A skilled craftsman does not necessarily make a good
business owner. The skill sets are much different.
I know because I've been there. I started my business in 1986, and I
was clueless. I struggled year after year, vowing that somehow next
year would be better. I was ready to close my business many, many
times. But I stuck to it, continued to learn, and today I own 2
successful and profitable paint contracting companies.
Along the way I learned some very painful, and at times, expensive
lessons. I also learned the biggest secret to business success: There
are no secrets to business success. Success just takes hard work and
good business practices.
If you are like most business owners, you are willing to work hard.
And if you are like most business owners, you lack good business
practices.
You could spend several years reading books and magazines, going to
seminars, listening to tapes, and then trying to implement everything
you've learned. But why re-invent the wheel? Why spend so much time
and effort and money when I've already done that for you?
Over the past 10 years I've spent nearly $30,000 on books, tapes,
magazines, attending conferences, and more. I've heard lots of great
ideas, and a few downright crazy ideas. I've tried a lot of things
that didn't work, and quite a few that did. And now I've put together
a manual-- GETTING OUT OF THE BUCKET --that shows you what works.
DON'T REINVENT THE WHEEL
I'm not some fly-by-night character hoping to make a quick buck
selling something on the Internet. I've taught workshops for the
National Alliance of Professional Painters and the Certified
Contractors NetWork. I am regularly quoted in trade magazines. I am a
regular contributor to numerous trade forums on the Internet. And
perhaps most importantly, I've been a painting contractor for 22
years.
I've walked in your shoes. I know what it's like to have a dream,
and yet it seems just out of reach. I also know what it it like to
succeed in the painting business, and I've compiled my years of
experience into this powerful manual.
For a long time I tried to reinvent the wheel. I used the trial and
error method. I tried every type of marketing imaginable. I tried all
of the latest management fads. I worked harder and longer. And very
little of it worked.
Then I implemented some very simple ideas. GETTING OUT OF THE
BUCKET shows you how to improve your marketing and increase lead flow.
GETTING OUT OF THE BUCKET shows you how to identify and communicate
your company's goals, and then step aside and let your employees
achieve those goals. GETTING OUT OF THE BUCKET shows you how to
sell more effectively, and win jobs at higher prices than your
competitors.
Proven Business Systems Help you Operate Like a Franchise
My 335-page manual covers virtually every aspect of the business
side of owning a paint contracting company. This manual covers:
*
Business Systems
*
Finance and Accounting
*
Marketing
*
Estimating
*
Sales
*
Production Management
*
Administration
The manual comes with forms, worksheets, and other documents that
you can use in your business. These forms and worksheets are the same
ones I use in my businesses.
These proven business systems will help your company operate as
smoothly as a franchise. Have you ever wondered how McDonald's can
operate with a crew of teenagers? The reason is systems-- specific
steps to take to achieve the desired results. I share my business
systems in GETTING OUT OF THE BUCKET.
This is Not a Get Rich Quick Program
If you are looking for a get rich quick program, this isn't for
you. If you think purchasing my manual will magically turn your
business around, this isn't for you. My manual will only be beneficial
if you are willing to work hard. I can tell you what to do. I can give
you pointers, and provide information, but you must put it into
action. If you don't, no manual, book, or tape will help.
If you are willing to work hard, my manual will help you:
All of this, and much, much more is available in GETTING OUT OF THE
BUCKET. I won't make any wild claims about how much money you can
make using my proven ideas and systems. I don't know you or your
business. I have no idea how much money you make now, or how much you
want to make. But I can say that these systems will help you create
the business you want to own.
I put down the paint brush more than 15 years ago. Since that time I
have developed and refined systems in every area of my business. With
systems in place, I don't need to baby sit my crews. I give them a
work order and they bring me back a check. GETTING OUT OF THE BUCKET
will show you exactly how I do it.
What's Your Problem?
GETTING OUT OF THE BUCKET addresses all of the common complaints
contractors have, and more.
Do you have trouble finding good employees? Are you tired of baby
sitting your crews?
*
Set quality standards for your painters and provide them with
appropriate training. Then get out of their way and let them do their
job.
*
Develop a compensation system, such as piece work, that pays on the
basis of performance, rather than time worked.
*
Develop forms and checklists to help your crew leaders operate more
efficiently and with greater customer satisfaction.
DO YOU HAVE TROUBLE GENERATING ENOUGH LEADS? ARE YOU TIRED OF FEAST
OR FAMINE?
Leads are the life blood of a contracting company. Without leads you
cannot give estimates. Without leads you will not have work. But the
importance of sufficient lead flow goes far beyond the obvious.
Without sufficient leads you may find yourself desperate to land a
particular job— you need to keep the crew busy. You may take on a job
that is outside of your expertise. You may bid a price that is lower
than normal or desired. You may travel much further than you would
like.
Successful marketing requires more than simply placing an ad. It
requires identifying the particular type of clientele you wish to
service, both geographically and demographically. No business can be
all things to all people—you must first identify what service you wish
to provide and to whom you wish to provide it.
Haphazard, inconsistent marketing will deliver haphazard,
inconsistent results. Successful marketing requires a plan, and the
consistent implementation of that plan.
DO YOU WORRY ABOUT ESTIMATING JOBS ACCURATELY AND CONSISTENTLY? ARE
YOU TIRED OF THINKING A JOB WILL TAKE 3 DAYS AND IT WINDS UP TAKING 5?
An estimate is a projection of the labor and materials required to
complete a particular project. The accuracy of that estimate will
determine the profitability of the job, and therefore, the success of
the company. While an occasional mistake may not ruin your business,
consistently under estimating jobs will ultimately put you out of
business.
DO YOU HAVE TROUBLE SELLING JOBS FOR A PROFITABLE PRICE? ARE YOU
TIRED OF HEARING "YOUR PRICE IS TOO HIGH?"
If two jobs or two companies look the same, the customer will
generally select the lower price. Nobody wishes to pay more than
necessary. As a salesman you must make your company, and the job you
propose, different , i.e., better, than your competitors. Difference
for the sake of difference is simply confusing.
Differences that offer real and intangible value are regarded as
better, and they are the means by which we distinguish our company and
command a higher price. In short, if you wish to get a higher price,
you must offer the customer more for his money.
Paint contracting is primarily a service business. Putting paint on
the wall is only a small part of that service. Responding promptly to
phone calls, arriving on time for appointments, keeping the job site
clean, etc. are a part of the entire experience. Providing better
service in all of these areas will differentiate your company.
DO YOU HAVE TOO MUCH TO DO EACH DAY? ARE YOU TIRED OF WORKING AT
NIGHT AND ON WEEKENDS?
Delegate—Give employees more responsibility to free up your time.
Picking up materials or routine paperwork are candidates for
delegation. Assign mundane or routine tasks to others.
Outsource—Hire others to perform certain tasks, such as bookkeeping
or graphics design. Don’t try to do-it-yourself when it may be more
efficient and effective to hire a professional. You are an expert in
your field—hire those who are an expert in theirs.
Prioritize—Focus on those tasks that move you closer to your
long-term goals. Keep the big picture in mind. Spend your time on
those tasks that require your attention and cannot be delegated or
outsourced.
GETTING OUT OF THE BUCKET will help you address all of these
issues and more. And if you order GETTING OUT OF THE BUCKET now, you
can begin improving your business and your life within minutes.
SPECIAL BONUS: If you order GETTING OUT OF THE BUCKET today I will
also give you a FREE Sample Operations Manual Template. That is a $95
value for FREE! This template will save you hundreds of hours in
developing procedures for your business.
Newly updated for 2010, GETTING OUT OF THE BUCKET is only $97.
_Brian Phillips_
_ Email: bphillips AT outofthebucket DOT com_
