Fitness Marketing Secrets Revealed
Discover How To Instantly Create A Mass Amount Of Paying Clients For
Your Personal Training, Group Training, And Boot Camp Business...With
These 'Out-Of-The-Box' Marketing Secrets Created By A Self Made
Millionaire Who Created $108,000 In 6 Months Out Of Thin Air...
The Best Part:
He's put these tactics into a complete step-by-step system that
anyone can follow to launch their personal training business into
financial freedom. Read this special online report to discover more...
Dear "about to look for another career" Personal Trainer,
If you're still using the same old run my ad on craigslist and flyer
as many houses as I can traditional marketing you're DEAD in the WATER
and don't even know it!
In today's overcrowding market good just doesn't cut it anymore...
I should know.
I've tested the waters and got burnt out spending thousands of
dollars and loads of my time on traditional marketing, only to find
that this industry will only survive with 'out-of-the-box' ideas on
getting more clients.
The sad truth is: The way the personal training industry gets clients
has slowly died.
And it's only going to get worse.
With today's economy people are slashing each others rates and it has
come to the point where people won't even respond to an entire free
month of personal training. The general public has their guard up
thinking that everything is a scam. So I will tell you right now that
you have to earn your prospects trust before you even get them to ask
about your rates.
Through trial and error I have developed a whole new "bag of
tricks"...
And I'm Willing To Share These Tricks With You If You'll Give Me
A Fair Chance To Explain Myself And Why I Want To Help You...
Over the years I have worked every position in the health clubs
from checking in members at the front desk, assistant manager, general
manager, personal trainer, fitness director, and then finally went off
and opened my own personal training studio. I can tell you that I have
heard every excuse rhyme and reason on why people don't buy personal
training. I would go home every night and lay awake in bed thinking
about how to overcome these objectives and why people seemed to not
have their priorities of health and wellness straight.
To make a long story short I wrote down all of my 'out-of-the-box'
marketing and sales tactics and practiced them over and over on gym
'tours' until I got it down and was selling on autopilot. Once I
learned the system there was no need for me to stay at the health club
when I could go off on my own and take ALL of the profit. So I did...
I truly believe in the very first sentence I wrote at the top of this
page "He who waters others will himself be watered". So now that I am
enjoying financial freedom I want to HELP YOU enjoy the same pleasures
that I have...Just like the same reason I became a personal trainer in
the first place: to help others reach their fitness goals and have
more energy, healthier bodies, and enjoy life.
So By Now You Must Be Asking Yourself "Why Is He Giving These
Away In The Form Of An E-Book?"
The answer is simple. Let me explain it and directly relate it to
the personal training industry.
If you are not already doing semi-private group training by now you
should be and here's why: In today's economy people are looking for
ways to save money however at the same time we are living in the most
obese country in the world and people are also concerned for their
health. So by offering group training you will make MORE money while
your clients SAVE money.
Here's an example: If you charge someone $50 an hour for a private
one-on-one session, they have more of a chance to cancel and keep
rescheduling on you. Which ultimately delays the progress of reaching
their goals and makes you look bad. Now if you switch to group
training of 4 people, they are less likely to cancel because their
group is counting on them to show up and vice-versa. You can also
reduce their rate by 60% and charge them $20 instead of $50. Now you
are making $80 an hour ($20x4 people) and delivering more results.
Imagine what you can do when you run boot camps like I did. Charge $10
a person with 20 people in my classes 4 hours a day Mon-Fri. I was
making $4,000 a week and only working 20 hours. Talk about finally
reaching my DREAM JOB!
Analogy: This is exactly why I decided to spend the time to write
this book. I used to charge $100 an hour for my marketing
consultations and then thought about the above example. Why not charge
a fraction of the price and let my website and e-book work for me.
It's a win-win.
There Is No "Sale Ends This Week So Buy My Book Now Before The
Price Goes Up" Scheme. In Fact, I Think I Will Permanently Leave This
Website Up For You To Come Back Anytime And Buy When You Are Ready.
After All, It Is On 100% Autopilot. But Why Would You Wait When You
Can Read My Book In A Few Hours And Be On Your Way To Financial
Freedom Tomorrow?
Contact Us
Below is a preview of the ebook
--->Click here for more ebook details
Introduction
You will make a lot of money if you simply follow my marketing
techniques. I recommend that you read this entire book and do not
procrastinate. Take action immediately! Remember that you can get all
the advice and tools needed to be successful but ultimately it comes
down to you. Just like your personal training clients receive the best
instruction and advice on how to reach their goals yet a lot of them
do not get there because they do not follow your program correctly.
This is a whole other topic but for the sake of making an analogy this
is a close relation. I have personally tested all of these marketing
techniques on my own fitness business and have found that you can make
a lot of money just by picking one of them alone and implementing it
to your personal training business. Think about once you have all 9 of
these techniques working for you at the same time. The best thing to
do is not spread yourself too thin. Pick one of my techniques and blow
it out of the water. Meaning master it and then move on to the next
one. Before I get into these out of the box ideas, you need to first
understand why traditional marketing does not work so you can stop
wasting your money.
Why Traditional Marketing Fails
Traditional marketing does not work in the personal training industry
because there needs to be a stronger pull to your services other than
just placing ads all around town and online. No one is going to open
up the newspaper or see a billboard for a personal trainer and pick up
the phone and say “okay I’m ready to drop hundreds of dollars on your
services and I don’t even know who you are.” Trust needs to be
established first. So you can stop spending time and money on
newspaper ads, magazine ads, online ads like Craigslist or pay per
clicks, handing out business cards, residential flyers, mailers, and
anything else that does not allow YOU to get their contact information
so you can follow up with them. Lets face it, the type of people that
need a personal trainer or weight loss in the first place are most
likely hard to motivate and have trouble leading themselves. So you
need to lead for them and that means to stay on top of them by phone,
email, and in person. So if you haven't figured it out by now you have
to build trust by GIVING them something. This is also complicated
because in today’s society GIVING someone something usually means that
there is a catch or they will get ripped off. So by following my
tested and proven methods, this will clear up their hesitations. You
have to give them at least 1 to 3 free sessions and I am sorry but
that is just the way it goes. You have to trade your time as part of
your marketing to earn their trust and show them that you can get them
to your goals. It will clear up any personality conflicts and also
give you an opportunity to show off your wall of testimonies, which
will close the sale for you. More about this later…
Intersection Signs
This way of marketing will turn your phone into a vibrating lead
generating machine. Remember that you have to get people in front of
you and build trust before you can sell your services, so lead
generating is the next biggest thing you can do. This is an idea that
I woke up with one morning after staying up many nights in my
beginning years as a personal trainer trying to figure out how to gain
business. I did this and got 20 new clients in 1 month! What you will
do is purchase those vinyl signs you can stick into the ground or if
money is tight get cardboard and staple it to a wooden stake. Next you
will need to get lettering decals or magic marker and write....
--->Click here to continue reading
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