New Music Economy:
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NEW MUSIC MARKETING SYSTEM REVEALS HOW YOU CAN
"MAKE MORE MONEY, SELL MORE MUSIC AND HAVE MORE FANS WITHOUT A MAJOR
LABEL, A RECORD DEAL OR RADIO SPINS"
ARE YOU READY TO WAVE GOOD-BYE TO THE RECORD LABELS AND THE DOWNWARD
SPIRALS THAT THESE CORPORATIONS HAVE MADE SO PUBLIC FOR THE ENTIRE
WORLD TO SEE?
ARE YOU READY TO MAKE REAL MONEY IN THE MUSIC BUSINESS, CREATING
GREAT MUSIC AND SHARING IT WITH FANS THAT ARE READY AND WILLING TO
SPEND THEIR PAYCHECKS ON PRODUCTS THEY ARE EAGERLY ANTICIPATING FROM
YOU!
"IF SO, WELCOME TO THE NEW MUSIC ECONOMY!"
From the Desk of "_Music Marketing Rock Star_" Greg Rollett
TO: Musicians, Indie Bands, MC's and Artists Who Are Willing To
Stare At The Current Economy And Tell It Off
RE: How To Use Undercover Internet Marketing Strategies To Sell More
Records, Have More Fans And Make More Money Than Most Major Label
Artists
I have been where most of you are now and I work with many bands
that are in your exact position. You know, the "I want to be a full
time musician but I don't know where to start or what to do" position.
I know it very well!
In fact the last show I ever played with my band, StuMpP was 9 hours
away in the middle of nowhere in Georgia. We were smack in the middle
of a weekend warrior tour, playing a small venue, dreaming of the
"Rock Star Lifestyle." We had newly printed shirts for the trip, our
latest CD all pressed up and all the stickers, buttons and accessories
you need to make some extra cash on the road.
That night we played for 20 people including the bartenders,
waitstaff, owners and door guy. Not your typical definition of a "Rock
Star Lifestyle." Our music was good enough (or the staff felt bad
enough) that we were able to scrape up gas and motel money to get us
showered and back home in one piece.
The drive home in our beat up SUV and 3rd hand trailer would be our
last as a band. We were packing it in after 4 years on the road,
opening for acts like Bubba Sparxxx, Daughtry, Sevendust, Kingspade,
Cori Yarckin, There For Tomorrow, Buckcherry, Papa Roach and countless
others. After selling a few thousand CD's. After hundreds of hours at
practice, in the studio, on the road, at radio, at open mics, at
conferences, events and even putting a band member through Full Sail
(the $50k a year music education - not worth it FYI).
On Stage With 5,000 Screaming Fans
WHY WERE WE PACKING IT IN?
As a band we were not ready to be serious about music as a
"_business_." Our money was being spent on drinks and gear and nothing
was helping us move towards our goals. _SCRATCH THAT, WE HAD NO GOALS.
_We had no database of fans. Our business was stale like milk. It
sucked. Big time. We knew it was time to pack it in.
Many of the bands that come into our offices or send over emails
looking for consultations and marketing plans are really in the same
boat.
DOES THIS SOUND LIKE YOU?
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You Spend All Your Money Recording Your Music And Spending Whatever
Was Left At Discmakers And Are Now Stuck With Boxes Of CD's
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Your Accounting System Looks Like A Exchange Of Cash To The Bartender
As Soon As The Promoter Hands It To You
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You Dream That A Miracle Will Come In An Take Your Band To The Next
Level
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You Have Boxes Of CD's Laying Around Your Room, Garage Or Worse Your
Parent's House
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You Spend Your Time "wandering" Social Networks Like Myspace,
Facebook Or Twitter With No Goals And Wondering Why They Don't Boost
Your Sales
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You Still Believe That You Are A Musician And Everything Else Should
Be Done By Someone Else
LOOK, THERE IS NO BETTER FEELING THAN HAVING A FEW HUNDRED OR A FEW
THOUSAND FANS SCREAMING YOUR LYRICS, SHOWING YOU LOVE AND PAYING YOUR
BILLS!
Rocking The "Do-Over Show"
Nothing. There is nothing like it. I know this feeling so well and I
know the felling of disappointment so, so well.
I've been in the gutter more times that you can imagine and I
learned from all of them.
I spent out of my pocket $750 to have a local artist (who was signed
and at one point had a #1 song on 106 \">All The Time On Myspace
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All The Money Spent On CD Pressing
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All The Time Designing And Packaging The Whole Thing
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All The Time On Twitter And Facebook
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All The Aggravation Of Waiting In The Post Office Line To Ship Out 1
CD To Someone 500 Miles Away
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Waiting For Your Songs To Magically Show Up On ITunes After Using A
Big Box Digital Distributor
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All The Flyers You Pass Out That End Up On The Floor Or In The
Garbage
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All The Text Messages You Send To Your Address Book - Which Gets More
Unresponsive With Every Message
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Filling Out Consignment Forms At The Local CD Store Only To Pick Up
All The Copies You Left There 6 Months Later
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Matching The Number Of Drinks You Have At The Bar To Match Your Sales
That Night
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Lugging Up Big Crates Full Of Merch And Then Lugging Them Back To
Your Car Still Full Time After Time
ALL THAT AND MORE TO SELL THOSE FEW CD'S AND T-SHIRTS AND GET A FEW
NEW MYSPACE (OR WHATEVER OTHER SITE) FRIENDS!
This is why I knew I needed to create a system for musicians to make
not only a buzz online, but turn their music into a career, a business
that will sustain their lifestyle for years on end - or better yet a
lifetime. And I figured out how to do it through Internet Marketing
and being really, really cool to your fans.
You all know the stats, the music industry is in dismay. CD sales
continue to slip and digital revenues are not coming close to
compensating. Even if you are fortunate enough to get your music on
stations like Pandora or on TV shows, you are looking at pennies on
the dollar compared to the big bucks the music industry is accustomed
to.
Here's the deal and the facts that the big business of Major Record
Labels are neglecting to tell you - _the Record Industry is dying BUT
the Music Industry is a Cash Flow waiting to explode_ and create the
next great generation of self-sufficient musicians.
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Musicians That Don't Need A Major Record Label
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Musicians That Only Need A Few Hundred To A Few Thousand Fans To Live
A 'Rock Star Lifestlye'
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Musicians That Can Generate Income On Demand
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Musicians That Can Turn Out Products In Minutes, Not Weeks, Months Or
Years (and Have It For Sale Direct To Fan In Literally Seconds)
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Musicians That Can Add Multiple Streams Of Income That Record Labels
Still Don't Even Know Exist
"SO, REALLY, WHY AREN'T YOU ENJOYING SUCCESS IN THE MUSIC BUSINESS?"
Your music is good. It may even be great. The local papers and even
bloggers love you and give you favorable reviews. So what's the deal?
Why are you having such a hard time taking this momentum and making
real money in the indie music business?
THE ANSWER IS THAT
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You Don't Have The Products Your Fans Want To Spend Their Hard Earned
Money On
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You Are Not Creating Content To Engage Your Fans
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You Are Not Engaging With Your Fans Where They "hang Out"
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You Are Too Busy Giving Your Music Away To Create Any Value In Your
Career
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You Are Spending Time Playing Open Mics For Free Instead Of Creating
A Business That Brings In Cash And Higher Paying Guarantees
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You Still Think Of Yourself As Only A Musician And Not A Marketer
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You Are Spending More Money On More Gear Or Other Non Money Making
Expenses Than On Actually Growing Your Fan Base
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You Do Not Even Know Who Your Real Fans Are And If You Did You Have
No Way Of Communicating Directly With Them
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Your Website Is A Big Poster, One That Doesn't Bring Your Fans
Through A Buying Process And Get Them Actively Involved In Your Career
You see? It's not any of the things you might normally think would
be responsible for your results. These are things you overlook
everyday as you dream of being the next big Rock Star, Pop Star or
Hip-Hop mogul.
It's because of this that I have been working with countless
musicians on creating an easy-to-follow system allowing you to
continue to focus on your music AND focus on creating a business where
you are totally cool to your fans, giving them exactly what they want
and making really good money doing it!
_YOU READY?_
INTRODUCING THE ULTIMATE MUSIC MARKETING AND MUSIC BUSINESS PROGRAM
THAT WILL HELP YOU MAXIMIZE YOUR TIME, FIND MORE FANS AND TURN THOSE
FANS INTO CASH THAT WILL SUSTAIN YOUR MUSICIAN LIFESTYLE
The New Mu$ic Economy is the answer to all the hard work you put
into your art and now want a return from the investment you put into
making the best music you possibly can. It is the result of working
with major label artists, major label refugees, indie artists, music
industry businesses and my own business.
It is the way that musicians NEED to market themselves no matter the
genre, no matter the style of music, no matter the age of the
performer, no matter the type of release, no matter where they live
and no matter their budget.
_DID I MENTION BUDGET?_
In the age of the record labels you needed a million dollar budget.
From magazine ads to big budget music videos to billboards to in-store
displays and big TV appearances if you wanted to be a Mega Star you
needed to spend your money like one. This is what made the major
labels have a strong hold on the music industry. They had the
investment capital and you had the music. It was a (one-sided) mutual
agreement and it worked to an extent.
But this type of mass media advertising is all but dying. Newspapers
are shrinking (if they aren't already out of business) and content is
being fought over online - where the cost of having your message
shared is as simple as having the right network!
I am about to show you how to build your music business online, run
with the mindset of an Internet Marketer inside of the New Mu$ic
Economy. These are the same tried and true principles that I have not
only used in my online businesses, with my clients and with countless
musicians, but also within the Internet Marketing community of
information publishing which is a billion dollar business and growing!
_While others are talking of everything that is presently being done
in music as an experiment, you have ripped a page out of the internet
marketing books and presented things in terms that easily understood.
This had to be done! Whether marketing information, or marketing
music–marketing is marketing. The same principles apply. And these
principles work-they were developed by marketers who have made
millions on the internet._
-David W. King – www.justrootspr.com
THE 5 VIDEOS THAT WILL CHANGE YOUR ENTIRE STANCE ON WHAT IS POSSIBLE
IN THE INDIE MUSIC BUSINESS
The New Mu$ic Economy is a 5 part video series that will change
everything you are doing that is "not making you successful" and will
work on the parts of your music business that will help you achieve
everything you ever wanted being in the music industry.
THE NEW MU$IC ECONOMY BLUEPRINT
In this 13 minute whiteboard display you will discover the process
by which the next generation of rock stars will be created.
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How To Determine Who Your Fans Are (hint: They Are Not Who You Think
They Are)
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Why You Need To Have Free Fans To Pull In More Sales And Build Your
Buzz
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Why You Need To Segment Your Fans Into Different Classifications
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How Adding Multiple Streams Of Income Can More Than Multiply Your
Bank Account
MODULE 1 - YOUR NEW MUSIC MARKETING MINDSET
Over 25 minutes to change everything you thought you knew about
marketing online. It will be a challenge, but in the end you will have
established a new mentality towards marketing and your music career.
In this module you will learn:
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The Easiest And Most Efficient 3-step Marketing Plan You Never Knew
Existed
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How To Funnel In New Fans That Are Screaming For More From You
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How To Utilize Content To Create Floods Of New Fans From All Over The
World
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How To Create Quick Content That Plays Right Into Your New Marketing
Mindset
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Why Every Band Needs A "squeeze Page" More Than Any Social Media
Profile, Shiny Tool Or "flash Website"
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How To Utilize That "squeeze Page" To Get The Highest Number Of
Excited Fans Into Your Database
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Why Writing For Other People Is The Easiest And Most Effective Way To
Drive Hordes Of Pre-qualified Fans Your Way
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The Real Way To Give Away "free Music" Without Sacrificing The
Integrity And Value Of Your Music
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How To Set Up A Sequence Of Emails To Grow Your Fans' Interest And
Turn Them Into Rabid Shoppers
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How To Make The Numbers Game Work For You
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Why 100 Fans On An Email List Are Worth More Than 1,000,000 Fans On
Myspace
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The 3 Ways That You Can Make More Money In The Music Business With
Little To No Effort On Your Part
MODULE 2 - CREATING PRODUCTS THAT SELL LIKE HOT CAKES
If you have nothing to sell, you can never create income. This 50
minute mind blowing module will equip you with everything necessary to
have a full suit of products without ever going to an expensive
recording or video studio again. In this module we cover:
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How You Are Going To Stop Caring About Billboard And Traditional
Sales Numbers
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How To Monetize Your Lifestyle That Your Fans Are Lining Up To Buy
From You
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How To Capitalize On All Of Your Music From Recorded Music To Live
Albums To B-sides, Mixtapes, Comps And More
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Why Ordering From Discmakers (or Any Other Manufacturer) Is No Longer
Your Only Option
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How To Make CD's And DVD's On Command, Collect Money And Ship Them To
Your Fans Without Ever Touching A Button Or Touching The Product
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How To Create Only The Products Your Fans Are Asking For And Never
Having Products In Stock That Do Not Sell
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How To Use "free" Business Cards And Turn Them Into A Music Profit
Making Machine
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The Camera That Is Changing The Way Online Video Is Produced And It
Costs Less Than An XBOX
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How To Create Pricing Strategies For Every Level Of Fan In Your
Database
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How To Very Easily Create Residual Income From The Same Website You
Have Up And Running Right Now
MODULE 3 - CREATING EFFECTIVE CONTENT TO DRIVE YOUR FAN BASE
Now that you have a music and internet marketing mindset and have
created the products that your fans love, you need to start getting
their attention. This is where we want to maximize your time and
explode your results. Time is the most valuable asset we have in our
lives and using every second to where it counts the most is your
number one objective. This 47 minute module will show you
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The Most Effective Forms Of Driving Traffic Without Coming Out Of The
Bank Or The Wallet
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How To Leverage O.P.B. And O.P.A. To Grab Traffic From Highly
Valuable Websites
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How To Syndicate Your Events So That They Become More Visible To The
People That Want To See You In Action
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How To Have Your Music On All The Places Your Fans Come To Expect It
To Be On
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Using Video To Showcase Your Personality And Take Advantage Of The
1,000,000,000 Videos Watched Everyday On YouTube
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How To Take Advantage Of Search Engines Like Google, Yahoo And Bing
Through The Use Of Simple SEO Strategies
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How To Get Inside The Heads Of Your Fans And See Where They Hang Out
And What They Are Doing Online
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How To Utilize Keywords Which Are Really The "driving Force Of The
Web" To Grab More Traffic And Turn Them Into Raving Fans
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The Difference Between Content Hosted On Your Site And The Content
You Need To Push Out To Social Networks And Social Media Outlets
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How To Save Hours Of Your Time When Uploading Videos Online
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Extremely Effective Ways To Shoot Video Even If You Do Not Have A
Camera (or Hell, Even A Microphone)
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How To Create A Press Release And Articles That Get Other People To
Write About You Without You Having To Lift A Finger
MODULE 4 - THE SALES PROCESS OF THE NEW MU$IC ECONOMY
Everything is in place. Now it's time to start building your
business by selling your stuff. From your music to your DVD's to merch
and memberships, this module brings the house down and reveals the new
music money making system for artists in today's industry. In this
intense video you will learn
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How You Can Turn A Free Fan Into A Paid Fan
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How You Can Turn A $5-$10 A Year Fan Into A $50-$100 A Year Fan
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How To Ethically Perform Upsells That Compliment Your Music, Your
Culture And What Your Fans Want
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How To Sell Stuff You Fans Actually Want And In Some Cases Are Asking
You For
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How To Segment Your Lists So Only That The Fans That Want Your Offers
Will Get Them
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How To Turn A "no" Into A Positive Fan Engagement
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How To Use Software To Automate The Entire Sales Process So You Can
Sell Your Music In Your Sleep
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The Right Way To Position Your Blogs, Features, Reviews And Other
Content To "pre-qualify" Fans Before They Come To Your Site
STEP BY STEP ACTIONS AND WORKBOOKS MAKE THIS THE ULTIMATE MUSIC BIZ
ACTION PLAN
As you go through each module we are going to hand deliver you
actionable steps so that you can start applying this into your music
business right away. TO DO THIS WE HAVE CREATED 4 ACTION-PACKED CUSTOM
WORKBOOKS FOR EACH OF THE 4 MODULES!
Go through each module, jot down your notes and then plan out your
actions - like you have never seen before.
These notebooks have graphs, links, empty charts, autoresponder
questions, pop quizzes and so much more that are designed to help you
understand the material, digest it and then USE IT! This stuff is no
good if you do not use it.
The modules give artists step-by-step instructions for using all of
the tools that are available on the web for marketing your music.
Artists can now have confidence that the time and work they put into
marketing their music will be efficiently spent.
Joe Arnold
Project 1
www.project1live.com
HOW CAN I GET STARTED AND APPLY THE NEW MU$IC ECONOMY?
Once you order the New Mu$ic Economy, you will have _INSTANT ACCESS_
to download the workbooks, watch the videos or download the videos to
play on your iPod, iTunes, Zune, whatever - whenever you want.
There is no quicker way to take action in the music business. _THIS
SERIES HERE IS THE REASON WHY MAJOR LABELS INCLUDING WARNER BROTHERS,
CASH MONEY, POLY PLAT, LIVE AND BREATH AND COUNTLESS INDIES CALL ON US
TO HANDLE THEIR ONLINE MARKETING._
This model is the reason we have artists that are making a living
doing the one thing they love more than anything else in the world.
YES, I WANT INTO THE NEW MU$IC ECONOMY!
If you are ready to take the next step in your music career, we want
to help you. To have instant access to all the modules, the workbooks
and any future updates, all you need to do is hit the Add To Cart
Button Below. We are looking to get this into as many musician's hands
as possible so we are offering the entire series for only $47!
JUST $47 ONE - TIME WITH IMMEDIATE ACCESS TO THE ENTIRE COURSE!
_No monthly memberships._
_No upsells or backend products._
_No hidden crap._
Just awesome music marketing content that is going to help your
music business. Even more important is that we want you to feel safe,
certain and actually use this stuff in your business. To do so we are
offering a
60 DAY MONEY BACK GUARANTEE
If at anytime over the next 60 days you feel that the material
didn't deliver well over 100% of what we are stating here, we will
refund your money, no questions asked.
What this really means is that you get to download everything, watch
everything, fill out the workbooks and put it to use. If you don't
think it's helping your music career - just ask for a refund. I mean
it. If my stuff isn't for you, I don't want to take your money.
If you are not an action taker who is going to put this stuff to use
- I don't want your money, but I'll still give you 60 days to give it
a try!
ALL FOR $47 - INSTANT DOWNLOAD - INSTANT OPPORTUNITY
ARE YOU READY TO TAKE YOUR MUSIC CAREER TO THE NEXT LEVEL FOR THE
COST OF A BAR TAB AFTER ONE OF YOUR SHOWS?
And this won't even give you a hangover! If it does, you get your
money back. There is nothing to lose and a career in the music
business to gain. Signup now.
If "making it in the music business" is what's keeping you up at
night when you are wondering what to do next and how to take your
brand to the next levelthen I really look forward to meeting you and
taking you along on this journey. See you on the inside.
To your success in the music business,
Greg Rollett
Gen-Y Rock Stars and Label 2.0
P.S. I know you come across many decisions in your life, especially
when it comes to your career and your business. Do not let this pass
you up. For the price of a tank of gas or a few sets of strings, you
can see first hand how to build your brand and grow your business.
Everything is on us to deliver and you will not be disappointed.Â
Come and grab the 4 modules, the workbooks and the action steps needed
to thrive in the music business. You know the sales numbers - they are
terrible. Digital downloads are cool, but you need a real plan to pay
the bills of of your songs. Join us today!
YOU HAVE NOTHING TO LOSE.
P.P.S. WE ARE ONLY LOOKING FOR ACTION TAKERS!
You must be willing to take action and apply the material presented
in both the modules and the workbooks. Simply put, we want to help
people who want to be helped. Help people who are action takers,
people who will grab hold of this information, absorb it, and most
importantly use it to achieve their every goal, ambition, and dream on
a regular, continual basis.
Fact is, no matter how good our content is, _it’s of zero value
and holds no power unless you make a commitment to apply it, use it,
and build your business like only YOU can._
With that said, if you are an ACTION TAKER and you’re ready to
start making huge strides towards building a leading brand in the
music business – I look forward to welcoming you to The New Mu$ic
Economy!
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