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Podcast Marketing Secrets Exposed

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Podcast Marketing Secrets Exposed

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Social and Media Marketing is BIG ... and getting BIGGER all the
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TABLE OF CONTENTS

UNDERSTANDING THE PODCASTING TECHNOLOGY 5

THE REASON BEHIND THE PODCASTING HYPE 7
Why is Podcasting Beneficial to the Subscribers 7

HOW CAN PODCASTING BE USED 9
The Various Ways Podcasting Can Be Used: 9

Is Your Business Ready for Podcasting? 11
Podcasting for Online Business 13
How to Record a Podcast 15
Making a Video Podcast 17
Podcasting Tools 19

Must Have Podcasting Tools 20
Audio Editor 20
Flash Audio Player 20
Stats Package 21
RSS Reader 21

Publishing Your Podcasts 22
The Many Formats of Podcasts 24
Different Ways of Using Podcasting Transcripts 26
Promoting Your Podcasts 28
Mistakes to Avoid While Podcasting 29

THE DOS AND DON'TS OF PODCASTING 31
The Do's of effective Podcasting 31
The Don'ts of Podcasting 32

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