For sale by owner - fsbo - Information
"HOW TO _AVOID PAYING_ $6,823...
$9,128... $12,913 OR MORE IN
REAL ESTATE COMMISSIONS
BY SELLING _WITHOUT _ AN AGENT!"
Rebel Real Estate Agent and Mortgage Banker reveals the
quick and easy secrets of selling your home for TOP Dollar
...and _ saving_ piles of cash by doing it yourself.
"WE SOLD OUR HOUSE IN ONE WEEK!"
"We were at the end of our rope when the new year rolled around
without success.
THEN WE PURCHASED YOUR EBOOK, \'SELLING YOUR HOME ALONE,\' AND SOLD
OUR HOME ONE WEEK LATER... THANK YOU!
We would HIGHLY RECOMMEND THE PURCHASE OF THIS EBOOK to anyone
serious about selling their home "buy owner [1]!"
- K. JOHNSTON, MICHIGAN
We're in the News:
THE NEW YORK TIMES CALLS "SELLING YOUR HOME ALONE"
"... _A PRIMER FOR SELLING A HOME WITHOUT A REAL ESTATE BROKER_."
The Richmond Times Dispatch_ _featured us and says we have
"... a useful guide to the details of preparing and selling a
house."
Listen To A
Personal Message
From Jim Edwards
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From the Desk of Jim Edwards
Dear Home Seller,
Your chances of selling your house without an agent just got BETTER
THAN EVER...
If you want to AVOID PAYING OUTRAGEOUS COMMISSIONS by selling your
house yourself so you can MOVE INTO A LARGER HOUSE... or so you can
MAKE A LARGER DOWN-PAYMENT ON YOUR NEXT HOUSE... or if you would just
plain like to HANG ONTO YOUR EQUITY that you've worked so hard for,
rather than just handing it over to a real estate agent... this may be
the most important letter you ever read!
I'm sitting here at my computer on a Sunday afternoon thinking about
a time not too long ago when I was standing at a crossroads in my
life... RIGHT WHERE YOU PROBABLY ARE AT THIS VERY MOMENT. I wanted to
sell my house so I could make a move I thought was vitally important
to my career... but hiring a real estate agent was out of the
question!
To make matters worse... I ACTUALLY HAD TWO (2) HOUSES I HAD TO SELL
in less than 45 days in order to make a move to Florida to take a job
I really wanted. On top of all that I had just gotten married two
weeks before to a wonderful lady I wanted desperately to please and
provide for.
Now at the time I thought I was lucky, because I had been a Mortgage
Banker for about four years and thought I knew the real estate
business as well as anybody... after all I had been involved in
helping over 1,000 people make their most important real estate
decision by that time, and hardly any of the agents I knew had any
clue about business... let alone real estate. I figured if they could
do it... I could do it!
So I decided that if anybody could sell these houses in 45 days I
could... boy did I have it coming! The first two weeks nothing
happened. I ran ads like everybody else... and got the same results as
everybody else... nothing. The only people who called me were realtors
trying to see if I would list my house with them... and _they_
proceeded to get mad at me for trying to sell it on my own when they
had been sending me mortgages... go figure! They were mad at me for
trying to sell my house without them... even though I knew there was
no way they could meet my time-frame... besides I'd never seen one
really earn that high commission anyway!
Things were looking mighty bleak... I WAS RUNNING OUT OF TIME!
Then one night something happened I'll remember for the rest of my
life... and I want to stress to you that everything I am saying here
is the honest-to-God truth. I have actually _toned down_ some of the
events in order to keep them completely believable!
Like I said... I was running out of time. The job in Florida was
going to close soon, and I had to have a contract on both houses
within 2 weeks so I'd have a shot at closing them within 30 days after
that. I went to bed on a Wednesday night after asking God to help me
figure out what to do... and then drifted off to sleep.
I woke up a little after 1:20 a.m. in the morning and sat straight
up in bed breathing very, very fast! I had the "answer". It was so
simple, yet it was so powerful... _ I knew_ I had the answer!
The next day, Thursday morning, my wife and I sat down and re-wrote
the ad we had been running for the last two weeks. We actually raised
the sales price of one of the houses, made some other changes to the
ad, and called the paper so the ad would run in Sunday's paper.
Next we each got on the phone and made 10 to 15 phone calls to
people we knew.
Next I redid the flyers based on the inspiration I'd had the night
before. I drove down to the copy store and had 50 made up of each. I
gave some to my wife, took the rest myself and we both went to work.
What happened next seemed almost like magic... but looking back it
makes so much sense, I still want to kick myself for not thinking of
it sooner!
IT SEEMED LIKE A MIRACLE!
That night we got a call from one of my wife's co-workers who had
seen the NEW flyer I'd made up. The one slight modification I'd made
to the headline and the terms we were offering set off a chain
reaction of phone calls and events I couldn't believe. That lady,
along with one other called that night and made an appointment to see
the house Saturday morning at 9:30 a.m.
Saturday morning rolled around and I showed the house to my wife's
coworker. She looked around for 5 minutes and said "I'll take it!" She
wrote me a check for her entire down payment on the spot... with ZERO
price negotiations. She paid me full asking price without even so much
as an argument! We filled out the simple paperwork and we were one
house down... and only _ one house to go_!
The next morning was Sunday, and I was so nervous I couldn't eat
breakfast. How would the new ad do... would my flash of inspiration
for the newspaper ad pan out... or fizzle like a match thrown in a
bucket of cold water?
THEN IT HAPPENED...
The phone started ringing almost off the hook! Call after call after
call! As soon as I put the handset back in the cradle, within 5
minutes the phone would start ringing again. The ad worked... IT
WORKED!
That day we made appointments with 7 people to come look at the
house. We had the usual tire kickers of course, but the third couple
that came through the door were the ones who bought the house. They
had all kinds of questions, but we were ready for them (just as you'll
be ready after I'm done teaching you!) with financing information,
closing information, the proper disclosures and a whole lot more.
We made an appointment with them to return the following Wednesday
to write the contract after he talked to MY banker... that's right he
was going to talk to my banker who was fully authorized to tell me
everything I needed to know about this buyer's financial ability to
buy my house! They came back that Wednesday and we signed the deal...
for FULL PRICE... and I knew it would go through because I knew...
beyond a shadow of a doubt... that he could get the money because he
had talked to MY banker!
MISSION ACCOMPLISHED. BOTH HOUSES SOLD!
Both houses closed within 30 days from date of contract signing...
and I got the job in Florida!
About a year later I ran into a friend who was trying to sell his
condo. He was pulling his hair out, and his marriage was really
suffering under the strain and stress of trying to get one of their
two houses sold. They had to sell because they needed to free up cash
flow for renovations to their dream home. Two mortgage payments were _
eating them alive _ and things looked hopeless!
I sat down and explained to them exactly how my wife and I had sold
both of our houses, and the light bulb went off for him too! My friend
change his classified ad using the technique I had used to sell our
house that Sunday... and he ran his ad the next Saturday. He got 13
phone calls in two hours.... made 6 appointments and sold the house
the next day... HE SOLD HIS HOUSE THE NEXT DAY FOR FULL PRICE...
without the first bit of haggling on the part of the buyer!
The astounding thing is that _two (2) Realtors had had the exact
same property for over a YEAR and they couldn't sell it_ with their
multiple listings and caravans and big newspaper ads... but _MY FRIEND
SOLD IT ON HIS OWN_ (with a little advice from me) in ONE day!
It was then I decided to do two things:
*
Start selling real estate full time (I'd been licensed since 1992)
*
Write my first book "_Selling Your Home Alone_"!
THINGS STARTED MOVING PRETTY FAST FROM THEN ON!
We got written up in some big newspapers and did some radio across
the country too...
_ THE NEW YORK TIMES _ CALLS "_SELLING YOUR_ HOME ALONE"
"... _A PRIMER FOR SELLING A HOME WITHOUT A REAL ESTATE BROKER_."
The Richmond Times Dispatch calls us
"... a useful guide to the details of preparing and selling a
house."
DO YOU KNOW HOW HARD IT IS TO GET THE NEWSPAPERS TO SAY ANYTHING
GOOD ABOUT ANYTHING... let alone a product that is going to make many
of their advertisers really, really mad (realtors spend a lot of money
on ads)!
When realtors saw these articles they went completely nuts. "_HOW
DARE YOU_!" seemed to be the first words out of every agent's mouth...
"HOW DARE YOU TAKE MONEY OUT OF OUR POCKETS AND KEEP US FROM EARNING
THOSE HIGH REAL ESTATE FEES!"
All these agents started flipping out over the book because they
could see in a minute what a valuable tool it was and that it was
going to take the _ easy_ real estate commissions right out of their
pockets!
Needless to say I became very _ unpopular_ with other agents... but
_I DIDN\'T CARE_... in fact it was kind of fun to put them in their
places and give away their "secrets". Incredible as it may seem, most
of them don't even know, understand, or use what I'm going to teach
you in this ebook... because they are too lazy to learn!
Most agents just throw your house in the MLS and _hope_ it sells...
that's it... all the promises about marketing most agents make are
just a smoke screen!
THE ONLY THING THEY HAVE THAT SELLS A PROPERTY IS PUTTING IT IN THE
MLS... THE VAST MAJORITY DON\'T DO ANY MEANINGFUL MARKETING!
So now some time has passed and over the years I have helped
literally thousands of people to make educated decisions about
selling, buying and financing!
As a mortgage banker and real estate agent I have sold, bought,
financed and represented _ MILLIONS and MILLIONS of dollars worth of
transactions_. I have seen it all, heard it all - _"BEEN THERE, DONE
THAT"_ - and I have boiled it down to a simple system that - _IF YOU
DO WHAT I TELL YOU_ - YOU CAN SELL YOUR HOUSE - _NO MATTER WHAT YOUR
LOCAL MARKET CONDITIONS_!
Let me say it again... _THIS SYSTEM MUST WORK FOR YOU_... it
doesn't have a choice! If you do it the way I tell you... _A BUYER HAS
TO APPEAR_... just like the law of gravity states that a rock dropped
from your roof must fall to the ground.
_IT\'S UNAVOIDABLE... IT CAN\'T BE SCREWED UP!!_
I\'LL TEACH YOU EXACTLY WHAT TO DO:
*
How to get FREE and Low-Cost Advertising...
- How to get exposure that doesn't cost a dime!
- How to use several different FREE Advertising methods effectively
to Save Thousands in advertising fees.
*
How to Negotiate a Win-Win Sale with nervous buyers...
- Get an offer down on paper - quickly - so you can get to
closing!
- Protect your interests and avoid confrontation!
*
Use Proven Marketing and Advertising techniques that really work!
- We'll teach you all the secrets the Pro's use to sell FAST!
- Don't waste money on ads that don't pull!
*
The absolute best way to Use the Internet to Sell Your Home...
- Announcing the Absolute Best Way to use the World Wide Web to
sell your home.
*
"Set the stage" for KILLER Showings to buyers...
- Don't blow it after you work so hard to get buyers to show up!
*
Have lawyers and bankers begging to help you... at no extra charge!
- Get extra help that usually won
