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The cardinal truth about visual brand creation for the beginner*

What they didn’t, wouldn’t or couldn’t tell you about the most important part of branding!

*Academic, Accountant, Architect, Attorney, Account Executive, Analyst, Brand Manager, CEO, CFO, Copycat, Creative Director, Design Student, DTP Operator, Doctor, Engineer, Entrepreneur, Freeloader, Graphic Designer, Marketing Executive, Miser, Monopolist, Politician, Scrooge.
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