Landing Page Bible - The definitive book for designing effective
landing pages.
*
*
*
THE LANDING PAGE EBOOK GUARANTEED TO DOUBLE YOUR CONVERSION RATES…
ONLY $29.97 FOR A LIMITED TIME GET IT INSTANTLY AS A PDF.
THE LANDING PAGE BIBLE(tm) IS THE ONLY LANDING PAGE OPTIMIZATION BOOK
THAT GUARANTEES TO "DOUBLE YOUR CONVERSION OR REFUND 100% OF YOUR
MONEY!*"
Imagine having a concise guide that leads you step by step through
the process of designing landing pages that can help SLASH YOUR COST
PER SALE OR PER LEAD while filling your sales pipeline with more
qualified leads. If this sounds good then The Landing Page Bible is
the book for you.
This is not a book of theory and academic teachings.
The Landing Page Bible is a real-world guide to improving your
online conversion rates. You will learn from our experience. Weve paid
our dues and spent our time in the "Landing Page Trenches" and now you
can benefit from our blood, sweat, and tears!
HERE ARE JUST A FEW OF THE TOPICS THAT WE EXPLORE AND EXPLAIN IN
DEPTH:
• Guaranteed to double your conversion rate
• Reduce your cost per lead
• Easy to understand and follow
• Numerous examples and case studies
• Write more powerful headlines
• Identify the right images to help communicate your message
• See if video can improve your conversion rates
• Learn what to test on your landing pages and what is a waste of
time
Written by Cisco Adler of Adler Interactive, The Landing Page Bible
is NOT A TYPICAL EBOOK written full of hype and promises of riches by
purchasing additional books. Instead, this book features a compilation
of landing page TECHNIQUES AND STRATEGIES THAT WE USE DAY IN AND DAY
OUT WITH OUR OWN CLIENTS.
The Landing Page Bible uncovers the secrets to transforming your
landing pages into powerful sales and lead generating tools.
WHO CAN BENEFIT FROM THIS BOOK?
_If you develop landing pages or manage online marketing for your
company then you can benefit from the lessons in this book. Its
written in clear, easy-to-understand terms that allows business
owners, web developers, affiliate marketers, and anyone else involved
in online marketing to increase the effectiveness of their campaigns._
READ ON TO LEARN MORE ABOUT THE PROVEN PRINCIPLES AND BEST PRACTICES
YOU WILL LEARN…
HOW TO WRITE HEADLINES THAT WONT BE IGNORED.
80% OF VISITORS NEVER READ PAST THE HEADLINE LEARN TO MAKE THEM
GREAT!
Headlines are your most powerful took to better engage your
prospects and get them to read on to your sub headline and body copy.
WHAT ARE THE MOST EFFECTIVE WAYS TO WRITE STRIKING HEADLINES THAT
GET USERS TO READ THE REST OF YOUR LANDING PAGE?
Find out on page 51! Youll learn detailed techniques to develop your
very own headlines that grab your users attention and bring them into
your copy.
We also provide numerous FREE RESOURCES you can leverage to craft
meaningful and compelling headlines that get your prospects to take
action.
ARE YOU MAKING A BIG MISTAKE WITH YOUR LANDING PAGE IMAGES?
Choosing the right imagery can make or break the effectiveness of
your landing pages. The right photos and graphics can help you
communicate more effectively. The wrong choices can distract from your
core message.
Are you picking the right types of photos and graphics?
FIND OUT WHICH TYPES OF IMAGES WORK AND WHICH DONT on page 43 of the
Landing Page Bible. You will learn the importance of eye path and how
you can direct your users attention to exactly where you want it.
WHICH BULLET POINT IS THE MOST READ? WHICH ONE IS THE LEAST READ?
Bullet points are one of the most powerful copy tools on your page.
HOWEVER, DID YOU KNOW THAT MANY OF YOUR BULLET POINTS ARE NEVER EVEN
READ?
LEARN WHERE TO PUT YOUR MOST IMPORTANT BENEFITS IN A BULLETED LIST
and where to put the least important. The answer on page 71 will
probably surprise you.
LEARN TO MAKE FORMS AND BUTTONS THAT CONVERT.
How can you make your forms and buttons more effective in just a few
minutes? When experimenting with forms what should you be testing?
WHAT IS THE SINGLE BIGGEST MISTAKE THAT LANDING PAGE DESIGNERS MAKE
WHEN CREATING FORM BUTTONS?
Pages 75 and 91 provide clear examples and images of buttons that
and forms that work and explain why so many you find online dont.
THE MOST IMPORTANT LANDING PAGE CONCEPT BAR NONE.
Of all the techniques and strategies available to marketers who
develop landing pages, which is the most important and the one that is
almost always overlooked?
LEARN THE MISTAKE THAT EVEN EXPERIENCED ONLINE MARKETING EXPERTS
MAKE WHICH LITERALLY SHUTS DOWN THEIR CONVERSION RATES.
We provide a detailed explanation on page 39 to ensure that you
never make this mistake.
WANT TO LEARN MORE ABOUT YOUR VISITORS?
Whats the best way to gain qualitative information about your
landing page visitors? This is vital information you can use
throughout all of your online and offline marketing campaigns.
HINT: ITS NOT THROUGH A QUESTION IN A SURVEY FORM… Page 95 goes
into detail and teaches you how to get your visitors to provide you
with valuable qualitative information without them even knowing it.
TEST WHAT REALLY MATTERS.
Every landing page designer believes in testing. After all, your
users are the decision makers. Yet, very few know what is important to
test and what is just another academic exercise.
PAGE 107 SHOWS YOU EXACTLY WHAT YOU NEED TO BE TESTING and what is
probably just a waste of time. Follow these proven principles to make
sure that your landing page optimization and testing is really
delivering the conversion rates you need.
WRITE RIGHT…
With all of the great books on copy writing out there you would
think that landing pages would be filled with well-crafted and
compelling messaging.
Unfortunately, this is rarely the case. Chapter nine shows you how
to write for your audience and the strategies you can use to MAKE YOUR
BODY COPY MORE POWERFUL.
WE SHOW YOU HOW TO LOSE THE HYPE WHILE STILL PENNING COPY THAT
ENGAGES YOUR READER AND EXTOLS YOUR OFFERING.
PINPOINT YOUR MOST EFFECTIVE ADVERTISING.
For years marketers have sought to determine which of their
advertising was working and which wasnt.
Legendary retailer John Wanamaker said, "I know I waste half the
money I spend on advertising. The problem is, I dont know which half."
Properly developed landing pages allow you to determine exactly
which half is wasted. Page 117 of THE LANDING PAGE BIBLE WILL SHOW YOU
HOW YOU CAN DETERMINE EXACTLY WHERE YOUR ADVERTISING BUDGET IS BEST
SPENT.
A HIGHER LEVEL OF ENGAGEMENT…
Video can bring a whole other level of engagement and personality to
your landing pages.
We show you the various options available and explain the affect
that talking heads, presentations, and video spokespersons can have on
your landing pages and conversion rates.
We will even provide you with resources to find professional video
spokespersons that will push your landing pages over the edge and
improve your users brand experience.
YOUR LANDING PAGE CURRENCY…
Whether your pages are designed for lead generation or sales, did
you realize that every user click is actually a transaction?
You want your visitors information? What are you willing to trade
for it? What is your currency?
If you answered "valuable information" then we agree. CHAPTER 16
SHOWS YOU HOW TO DEVELOP AN ONLINE CURRENCY THAT YOUR PROSPECTS WILL
PERCEIVE AS VALUABLE.
Once you understand this concept, your conversion rates will benefit
dramatically and your users will recognize your organization as an
expert in its space.
BONUS NO. 1 FREE LANDING PAGE ASSESSMENT A $200 VALUE!
Take the concepts of this book, create your landing page and let us
provide a FREE non-biased critique.
We charge upwards of $200 to review and assess landing pages for
clients. AS A PURCHASER OF THE LANDING PAGE BIBLE WE WILL REVIEW AND
CRITIQUE YOUR LANDING PAGE FOR FREE!
Just click the critique link in the book and enter your landing
pages URL and we will provide a customized critique of your page
absolutely FREE.
BONUS NO. 2! ASK US YOUR QUESTIONS!
HOW MANY BOOKS GIVE YOU FREE DIRECT ACCESS TO THE AUTHOR?
Do you have a specific question about landing page optimization?
Need more details about a concept we covered or even one we didnt?
At the end of each and every chapter we provide an "Ask Question"
button for you to submit questions to us. There are no dumb questions,
feel free to ASK AS MANY QUESTIONS AS YOU WANT ABOUT YOUR LANDING
PAGES AND WE WILL ANSWER THEM AND PROVIDE A DETAILED EXPLANATION.
You will have our time-tested experience at your fingertips all at
no cost to you!
BONUS NO. 3 FREE GUIDE 5 WAYS TO IMPROVE YOUR ONLINE CONVERSION
RATES.
Get your Free copy of our guide that has been downloaded by
thousands of users.
WE SHOW YOU IN THIS QUICK GUIDE THE 5 PROVEN WAYS YOU CAN
IMMEDIATELY IMPROVE YOUR ONLINE CONVERSION RATES.
BONUS NO. 4 SAVE 50% FOR A LIMITED TIME!
Just agree to WRITE A SHORT REVIEW OF OUR BOOK AND EMAIL IT TO US
AND YOU SAVE 50% OFF OF THE RETAIL PRICE!
Its that easy and only available for a limited time.
Copyright 2009. The Landing Page Bible. Written by Cisco Adler of
Adler Interactive
