How to Write a Cookbook ... Yes, You Can Write and Publish a Damn
Good Cookbook!
HOW TO WRITE A COOKBOOK!
_YOU CAN WRITE AND PUBLISH A DAMN GOOD COOKBOOK!_
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_The easiest way to write and publish YOUR VERY OWN COOKBOOK without
a lot of work struggling to come up with original recipes and content
and then waiting months or even years to get published. In fact..._
\"YOU CAN WRITE AND PUBLISH A DAMN GOOD COOKBOOK IN AS LITTLE AS
6-MONTHS!\"
FROM: Bill Frederick
RE: The 6-Month HOW TO WRITE AND SELF-PUBLISH A COOKBOOK, Training
Program
Dear Colleague,
If you're a writer who cooks or a cook who writes, the chances are
pretty good that you've thought about writing a cookbook. I'll let you
in on a little secret...
_\"COOKBOOKS ARE HOT!\"_
According to Doris McFerran Townsend, author of over 30 cookbooks,
"...cookbooks sell very well. Until recently they outsold all
categories of books other than the Bible. But a couple of years ago,
romance novels nudged cookbooks out of second place."
And a recent Associated Press Article pointed out that our weak
economy is motivating more people to prepare meals at home instead of
eating out. The recession is giving an extra sizzle (no pun intended)
to cooking at home. And, people who grew accustomed to dining out
several nights a week still want to eat in style. Combine that with
the popularity of cooking programs like _TOP CHEF_ and _THE FOOD
NETWORK_ and the explosion of celebrity chefs, and you have a recipe
for a successful cookbook.
And, one more thing...
_A RECENT NEILSEN BOOKSCAN REPORT SHOWED THAT COOKBOOK SALES ROSE 9%
LAST YEAR!_
"In a word, the future for cookbook
authors is sizzlin!"
Introducing...
HOW TO WRITE AND SELF-PUBLISH A COOKBOOK training program. A
comprehensive, step-by-step 26-week training program that will teach
you everything you need to know to _WRITE AND SELF-PUBLISH YOUR VERY
OWN COOKBOOK._
Each week, for 6-Months, you'll receive a lesson in your inbox, with
an assignment that will guide you every step of the way through
writing and publishing your cookbook.
I'll give you the knowledge and the tools necessary to _turn your
dream of writing a cookbook into a reality._
HOW TO WRITE AND SELF-PUBLISH A COOKBOOK, teaches you everything you
need to know to take your passion for cooking and writing and turn it
into your very own published cookbook that you can then sell through
local bookstores, your own website, or even through online bookstores
like AMAZON.COM and BARNES & NOBLE.
_LEARN EVERYTHING THERE IS TO KNOW ABOUT WRITING AND GETTING YOUR
COOKBOOK PUBLISHED._
_"What will _How to Write and Self-Publish
a Cookbook,_ teach me?"_
The \"HOW TO WRITE AND SELF-PUBLISH A COOKBOOK\" training program
will teach you step-by-step about:
* How to research cooking trends and discover profitable cookbook
themes.
* How to research your competition and develop a unique selling
position so that your cookbook stands out from all the others on
bookstore shelves.
* Recipes and copyright law.
* Sources of recipes.
* How to format a recipe.
* The importance of pictures and artwork in a cookbook.
* Sources of pictures and artwork for your cookbook.
* The different cookbook layouts and which one is best for your
style of cookbook.
* How to price your cookbook for maximum profits.
* How to discover a best-selling title for your cookbook.
* Choosing a hot selling topic/theme for your cookbook.
* How to determine if your cookbook's theme is going to be
profitable and what to do if it's not.
* How to negotiate with local printers.
* How to determine types of cookbooks in demand.
* Locating cookbook content other than recipes.
HOW TO WRITE AND SELF-PUBLISH A COOKBOOK, is guaranteed to teach you
everything you need to know to write your own cookbook.
YOU'LL ALSO LEARN:
* How to confirm buyer interest and choose a winning theme for your
cookbook.
* Are there already too many cookbooks on your topic and what to do
if there is.
* How to promote your cookbook using social media marketing.
* How to get your cookbook into local and national stores.
* How to get your cookbook into online stores such as Amazon and
Barnes you probably already own one of these.
* How to develop and test original and delicious recipes.
* Finding and working with editors, proofreaders, graphic
designers, photographers, and food stylists.
* Filing for a copyright, trademark, and obtaining ISBN
(International Standard Book Numbers) and LCCN (Library of Congress
Catalog Card Number) and why they are important to successful sales.
* Selecting cover and paper stock, binding options, and fine-tuning
the layout of your cookbook.
* Learn about distribution, publicity, and marketing.
* A secret marketing system that will have hoards of people eagerly
waiting to buy your cookbook before it's even released.
* And Much Much More...
If you've ever thought of writing your own cookbook, but were unsure
where to start, the HOW TO WRITE AND SELF-PUBLISH A COOKBOOK, training
program will eliminate the confusion for you. I leave no stone
unturned. This training program is a complete blueprint for cookbook
writing and self-publishing success.
As you can see, this 6-Month HOW TO WRITE AND SELF-PUBLISH A
COOKBOOK, training program is jam-packed with practical and
easy-to-follow instructions. Everything you need to know to write and
self-publish a top-selling cookbook that could earn you thousands of
dollars in profits for years to come is covered.
I'll let you in on a little secret that no one is talking about...
_WRITING AND PUBLISHING A COOKBOOK THE \"TRADITIONAL\" WAY IS HARD
AND CAN TAKE YEARS! BECAUSE OF THIS, MANY WOULD-BE COOKBOOK AUTHORS
THROW UP THEIR HANDS IN FRUSTRATION AND NEVER REALIZE THEIR DREAM. _
There, I said it. And, anyone who has ever written and published a
successful cookbook knows that it's the truth.
Wanna know why so many people dream of writing a cookbook but never
do? Let me explain why it's so tough.
_5 MYTHS ABOUT WRITING AND PUBLISHING A COOKBOOK_
1.
MANY PEOPLE FALSELY BELIEVE THAT YOU NEED TO BE A TRAINED CHEF OR
A CELEBRITY TO WRITE A COOKBOOK. The truth of the matter is, all you
need to write a decent cookbook is a _good idea, a passion for
cooking, and the desire to share both of these with others._ Don't
believe me? Prove it to yourself. Browse through the shelves of your
local bookstore or library and pay particular attention to the "About
the Author" section of the cookbooks. How many of them have formal
culinary training? Not as many as you think. In fact, you're going to
find that MANY OF THEM ARE WRITTEN BY PEOPLE JUST LIKE YOU.
2.
MANY PEOPLE FALSELY BELIEVE THAT WRITING A COOKBOOK IS A TEDIOUS
AND TIME-CONSUMING ENDEAVOR. In reality, if you can commit to an hour
a day, 5-days a week, and are able to follow a well thought out action
plan, you can complete your cookbook in as little as 6 months. If you
cannot commit to an hour a day it will take longer to write, but it's
still doable. You'd be surprised at what you can accomplish by doing a
little bit each day. I'm not sure who said it first, but _we tend to
overestimate what can be accomplished in a day and underestimate what
can be accomplished in a year._ Or 6-Months in this case.
3.
MANY PEOPLE FALSELY BELIEVE THAT YOU THAT YOU NEED TO HAVE
HUNDREDS OF RECIPES THAT YOU'VE PERSONALLY PREPARED AND TESTED TO
WRITE A COOKBOOK. Let me ask you a question, do you really believe
that Paula Deen personally tried the hundreds, maybe even thousands,
of recipes in all of the cookbooks she's either written or co-written?
Well, that may be a bad example; Paula is a prolific writer and
cook... For the most part though, as long as a recipe fits into the
theme of your cookbook and you can prove that it works, you can think
about using it. You'll learn more in Lesson #3.
4.
MANY WOULD BE COOKBOOK AUTHORS MAKE THE ASSUMPTION THAT THEY NEED
TO HAVE AN AGENT OR A PUBLISHING CONTRACT WITH A BIG-TIME PUBLISHER TO
GET THEIR COOKBOOK PUBLISHED AND PLACED ON BOOKSTORE SHELVES. At one
time - not too many years ago - that was true. Today, with the
internet, print-on-demand, and self-publishing technologies, it's
never been easier for someone to write and publish their own cookbook.
And, self-publishing you own cookbook has tremendous rewards. We'll
cover these in Lesson #6.
5.
I NEED A LARGE ADVERTISING BUDGET AND A SALES FORCE TO ATTRACT
PAYING CUSTOMERS AND MAKE ANY SALES. This, as General Norman
Schwarzkopf would say, is pure _bovine scatology_, and it couldn't be
farther from the truth. If, as you're writing your cookbook, you
systematically build your writer's platform - that is, your audience -
it is entirely possible to have hoards of people eager to buy your
cookbook before it is even printed or written. And, it's easier to do
than you think. You see, _people prefer to buy from people they know,
like, and trust._ Your job is to become known, liked, and trusted, as
you write your cookbook. I'll show you how to do this quickly and
easily in Lessons #4 and #5.
So, if writing and publishing a cookbook the "traditional" way isn't
the answer, what is?
I'm glad you asked...
The Easiest Way To Write and Publish a Cookbook is to SELF-PUBLISH
YOUR COOKBOOK.
