Ultimate Money Making Newspaper Ads | David Fowler Ads
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"THEY DIDN’T THINK MY AD IDEAS
WERE GOING TO WORK UNTIL THE AD
GENERATED OVER $960,000 IN NEW REVENUES
IN LESS THAN 6 MONTHS"
When You Learn The Secret Strategies I Reveal In My Book, “ULTIMATE
MONEYMAKING NEWSPAPER ADS”, You Too Can Generate More Leads And
Sales—and Make More Money From Your Ads—than You’ve Ever Seen
Before.
by David Fowler
The truth is, I can’t deny it.
Before I ever learned how to create ads that generated
amazing responseI created so many bad and mediocre newspaper ads in
my early career it’s embarrassing to think about.
And when I say bad, I mean my ads couldn’t sell “FREE MONEY!”.
Yeah, my early ads looked cool, but they didn’t generate leads or
revenues for my clients.
What’s worse is, now that I think about it, I won awards for some
of those ad “losers” because they “looked good” to other
“creative” types.
And not only that, I was invited to judge some of the nation’s
largest ad award shows because I was considered “an expert” on the
subject.
Some “ad expert” I was
Then it happened.
One client after another started to “fire” me and my ad agency.
The reason was always the same. My clients would call me into their
offices and say some version of: “Our business has spent a lot of
money with your agency to create ads that are supposed to generate
leads and sales—and yours don’t!”
I remember how painful those meetings were. Hearing the words,
“YOU’RE FIRED!” wasn’t nearly as bad as the”crushed”
expectations and the disappointment I created.
Looking back, I can say those clients did me (and themselves) a
favor.
Because the pain of losing so many clients so quickly (beside
giving me lots of “time off” to ponder), instilled in me a desire
to learn EXACTLY what STRATEGIES make newspaper ads work.
WHO AM I AND WHY YOU SHOULD LISTEN TO ME
The most important thing you should know about me is this: I’ve
been an agency Creative Director and Marketing and Advertising
Consultant for more than 26 years. In that time I’ve created more
newspaper and print ads than you have. And I’ve FAILED hundreds of
times more than you have too.
And yes, those are pretty good credentials.
Because rather than give up on newspaper advertising or sulk over my
ad “screw-ups”, I used those failures to motivate me to learn just
about every STRATEGY, TRICK, SOLUTION, SHORTCUT AND IDEA there is to
make newspaper ads effective.
From what I know now I can, with pretty good accuracy, look at your
newspaper ad before it’s ever printed and tell you if it’s going
to work or not, and why.
Not because I have a crystal ball.
I just have years of trial and error and a lot of very successful
ads—that have made a lot of businesses a lot of MONEY—under my
belt.
Just like my headline says, I recently created an ad that generated
more than $960,000 in brand new revenues for one of the largest Lasik
eye surgery centers in Southern California.
I also created an ad for a local casino in my area that generated a
whopping $500,000 of new revenues in only 3 days!
Knowing what I know makes it easy to create ad winners almost every
time I sit down to write an ad.
And now I’m sharing EVERY successful strategy I’ve learned with
you. I’ve taken my 26 years of experience as a newspaper ad
copywriter and designer and poured every last drop of know-how into my
new book, “Ultimate Moneymaking Newspaper Ads”.
The word “Ultimate” was deliberately chosen because the
methods I teach you are “proven” and definitive. I’ll show you
everything you need to know to create effective, moneymaking ads—and
only what you need to know.
WHY A BOOK ON NEWSPAPER ADVERTISING NOW?
The newspapers industry in the U.S. is hurting bad.
They’re losing advertisers—and precious ad revenues—at
alarming rates.
But guess what? If there ever was a time to use newspaper ads to
grow your business it’s right now!
THIS ADVICE MAY RUN COUNTER TO WHAT YOU THINK.
But here’s the fact: newspapers have millions of loyal readers.
And those readers are HUNGRY to buy what you sell IF your target
audience reads a newspaper and if your ad contains STRATEGIES THAT
WORK!
I’ve heard people say the newspaper doesn’t produce results
anymore. Honestly, that’s dumb! I have overwhelming proof the
newspaper not only works, it works like gangbusters!
But you want to know what doesn’t work? It’s those old lame,
weak-kneed, ineffective. tired and out-of-gas ad strategiesstill used
by most advertisers. That’s what doesn’t work.
The people who claim the newspaper doesn’t drive business are the
same ones who have no clue what goes into a powerful, moneymaking ad.
I know. I used to be one of them.
There are businesses right now whose ads make the phone ring off the
hook. Whose ads cause lines of eager-to-buy customers. I recently
saw an ad in a San Diego newspaper that produced a line that extended
WELL OVER A BLOCK!
The point is, highly effective newspaper ads require very specific
offers to work. They require very specific headlines. Very specific
layouts.
My new book, “_ULTIMATE MONEYMAKING NEWSPAPER ADS_” will tell
you exactly, specifically what to do to make your newspaper ads
generate more leads than you’ve seen before.
You’ll be amazed at the money you can actually make!
Especially if your ads have never made any REAL MONEY before.
My book gives you instant access to my years of experience and
knowledge that will let you by-pass the mistakes most advertisers
make.
IMAGINE having access to the ad-winners circleconsistently.
There’s a right way and a wrong way to create newspaper ads. Doing
it my way is like having a money machine at your disposal.
In my book _ULTIMATE MONEYMAKING NEWSPAPER ADS_, I show you step by
step how your next ad can begin generating 100%, 200% even 500% more
response than your previous ad.
THREE MAJOR NEWSPAPER ADVERTISING MYTHS
Back in 1998 I wrote, “_NEWSPAPER ADS THAT MAKE SALES JUMP_!” It
became a best seller because, for one thing, then there were no books
about creating effective newspaper ads anywhere to be found.
And since writing my first book, the world of newspaper advertising
has turned upside down. What worked in 1998 most likely won’t work
now.
In the interim, I’ve created and testing thousands of print ads in
just about every business category you can think of. And I learned
that what most people (including ad professionals), believe about
advertising is just plain WRONG. There are so many myths, it’s
astonishing. The three most prevalent are:
MYTH #1: The best ads are clever, witty, amusing and entertaining .
This is completely false! Clever or entertaining ads can grab
attention or win ad awards, that’s true. But they are far from being
the most effective ads. The fact is, the ads that consistently
generate the most money don’t even look like traditional ads!
Ads that work to generate leads and sales “lure” readers to
respond by using key words and phrases to form effective “mental
pictures”. Effective ads aren’t “cute”. They’re not
“clever”. And they don’t trivialize or sacrifice important
information for the sake of brevity or design. Effective ads are
strategic. And I’ll show you how to advertise (just about any
business) with offers that work like crazy. For example, I’ll show
you how a unique headline and call to action phrase helped a small
restaurant generate 78 new leads in just a few days with a very simple
ad.
MYTH #2: You have to be a great copy writer or designer to create
successful ads. Again, this is false. Advertising is not so much about
good writing or design as it is about having a good idea to advertise
in the first place. Most people miss this key point.
Some of the greatest ads I’ve ever seen; some of the best
moneymaking ads were actually written and designed by people who had
little training in the field of advertising. Most were business
owners, probably like you. Advertising is about ideas, not polished
skills.
I’ve seen great moneymaking ideas, nearly get trashed because
the business owner thought his or her own ideas weren’t good enough
to be “ads”. Believe me when I say this: you’ve got what it
takes to create effective ads. You’ll be amazed when you see how
easy it can be to create ads on the strength of a good ideaand in my
new book, I’ll show you how to tap into those good ideas to make a
lot more money from your ads.
MYTH #3: A good ad has a lot of clean, white spaces. You probably
guessed it: this is also completely false. And this myth has
unfortunately caused more ads to go off track and lose more money for
the advertiser than most of the ad myths combined!
For some reason, most notably in the 1960’s, the advertising
industry decided that ads needed to look like “ads”. And in so
doing, advertising as “salesmanship in print” took a backseat to
advertising as “entertainment”. Of course entertaining ads are fun
to read. You may chuckle and show the ad to a friend. But sales
statistics point out that entertaining ads DO NOT SELL.
That’s good news for those of you who don’t consider yourself
“creative”. Because in my book you’ll see how easy it is to
design an ad—even if you have no formal advertising or design
experience. In fact, it’s even better if you don’t!
NO “SECRET” IS WITHHELD - WHAT I’LL REVEAL IN MY BOOK
* Most people don’t know that the newspaper is the ultimate
“direct response” medium. Find out why. And find out what direct
response ad principles you can use immediately to produce far greater
response than you’re presently getting.
* Newspaper readers don’t “read”; they “scan”. Find out
how to make your ad instantly “scan-able” so that more people will
be attracted to your ads.
* Find out what “type” of ad outperforms all other ads by a
mile—and find out which types of ads don’t work; (this knowledge
is worth its weight in gold!)
* Most ads fail because ad creators have no idea what the ad’s
real “purpose” is. The answer will make all the difference to the
success of your business.
* There are 2 kinds of “lead generating” ads. You’ll find out
the strategies for both and how to use these killer ads to skyrocket
response.
* Find out what really “motivates” people to respond to adsand
no, it’s not your products or services either.
* Convert more first time customers to long term customers who
spend more.
* Certain words stop readers cold and arouse their interest. You
need to learn what they are and use them in your ads.
* Learn how to use headlines to “qualify” only those prospects
who will spend more money with you, more often.
* There are certain words, that when used in headlines, turn people
off? Find out what they are.
* Step-by-step tips to creating an irresistible offer.
* Discover the most powerful and magnetic words and phrases to use
in your headlines. In your subheads. In your copy.
* Find out what “psychological triggers” work best in
headlines.
* The million dollar question is answered: learn the single most
effective offer you can present in your ads to cause massive response.
* Headlines can be long or short. Do you know how many words your
headline needs to pull the right readers?
* What type faces work best in headlines? Subheads? Which don’t?
AND
* Learn if your business needs a short copy or a long copy ad. The
answer makes all the difference to response.
* How to use price bundles to improve response.
* Find out why an “unexplained” offer turns people off—no
matter how enticing the offer may look on paper.
* Learn how to prepare effective “short copy” ads.
* Find out how to prepare “long-copy” ads and learn why long
copy ads, more often than not, bring in more sales than short copy
ads.
* There are hundreds of typefaces you could use. But which
typefaces do readers prefer? Which ones cause readers to “exit”
ads fast?
* Why ads that look like editorials work far better than ads that
look like “ads”.
* How to use customer testimonials in your headlines and body copy
to soar response rates!
* The niche of your business determines your success. You’ll see
exactly how to fine-tune or create a niche that “hypnotically
attracts” the right customers to your business.
* Why use an 800#?
* Easily get readers to use your coupons to explode your sales.
* Shortcuts to writing a headlines even if you’re not a good
writer!
* Prepare layouts using simple “eye tricks” that make sales
soar.
* Why using percentages off can, and often do, confuse prospects.
* Ideal number of words per ad.
* Sizing your ad. Should it be a small space ad? A large ad? What
shape?
* What factors to consider when choosing pictures or graphics for
your ad. Big pictures? Small pictures? Photos? Illustrations? What?
* Where to place pictures in ads for maximum impact. Where not to.
* How to increase sales by 30% using inexpensive gifts, premiums or
bonuses.
* Why you’re an ad away from making a LOT of money!
* Did you know that a “logo” in most ads will kill response?
Find out why.
* Find out how to inexpensively “pre-test” your ads to see what
works and what doesn’t work—before you spend money in the
newspaper.
MY BOOK REVEALS EVERYTHING YOU NEED TO KNOW TO START CREATING ADS
THAT MAKE MONEY—CONSISTENTLY RIGHT FROM THE START.
WHAT A SMALL SAMPLING OF PEOPLE ARE SAYING ABOUT MY BOOK:
“Your ad ideas gave us our most effective ads ever. Not only did
we get over 200% more response with our very first ad, the customers
that the ad brought actually purchased 25% more than other
customers.”
- MATT BRENNAN, MARKETING DIRECTOR, SOUTH SUN PRODUCTS
“Not since the much-acclaimed Ogilvy on Advertising have I found
such a helpful tool for creating newspaper advertising that sells.
This easy-to-read guide provides advertisers with proven techniques
that will help their ads break through the clutter. It’s a must read
for any business that wants to improve the pulling power of their
newspaper advertisingand their bottom line.”
- ARCHIE THORNTON, FORMERLY, MANAGING DIRECTOR, OGILVY ">- TONY
ALLEGRETTI CEO, MAINSTREET MEDIA, PRESIDENT, CALIFORNIA NEWSPAPER
PUBLISHERS ASSN.
“David, this book is a gem. Great read. I honestly hope none of my
competitors ever sees it .”
- STUART GAIBER, BUSINESS OWNER, FORMER IT DIRECTOR, JENNY CRAIG
“In the rush to be 'digital', the grand old art of newspaper
advertising seems to have been partially forgotten. But there is still
good money to be made in advertising products in newspapers and
magazines. In fact,
very good money. I have seen ads for the same product created by
different people pull six, seven or even eight times as many sales.
This book tells you how to be the guy who pulls in the eight times as
many”
- BILL FRYER, MA OXON, CREATIVE DIRECTOR
60-DAY IRONCLAD MONEY-BACK GUARANTEE
Not to worry. You may order the eBook with no risk to you
whatsoever. Review it for 60 days. If you are not absolutely delighted
with all the information and examples you get, upon request you will
receive a prompt and courteous refund.
You truly have everything to gain and nothing to lose by ordering
“_ULTIMATE MONEYMAKING NEWSPAPER ADS_”, right now!
for an instant download of the ebook. Once your credit card is
approved, you will be taken to a special download page where you will
download the ebook.
NOW to download your copy!
It doesn't matter if it's 3:00 a.m. in
the morning!
You will be downloading and reading the ebook within just a few
minutes
Don’t create another ad without the moneymaking benefit of this
book.
Sincerely,
David Fowler
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Copyright (c) 2008
