AVOID MAKING MARKETING ERRORS BY USING MY MARKETING EFFORTS WITH
DOUBLE-CHECK FEATURE SOFTWARE!
REDUCE THE RISK OF ATTEMPTING TO SELL A PRODUCT OR SERVICE TO THE
SAME ORGANIZATION THROUGH DIFFERENT CONTACTS WITHOUT REALIZING IT!
How many of you remember the last time you purchased a targeted list
of prospective clients and made the embarrassing mistake of double
calling the same organization to sell the same product or service?
Attempting to sell a product or service to the same organization is
a problem most likely more common than most people are willing to
admit, especially for those who have formal training in sales and
marketing.
Sales and marketing courses turn an art into a science. Course work
in market research attempts to teach sales and marketing students how
do discover the niche 20% of the population/market that will
contribute to 80% of their sales and profits. With such training,
formally trained sales and marketers tend to have an appreciation for
marketing research organizations, and often are willing to pay premium
fees to purchase databases of targeted prospects, knowing that a lot
of the expensive groundwork such as targeted surveys and market
analysis has been done in advance.
AND THAT'S WHERE THE PROBLEM BEGINS!!!
The problem is not the marketing research organizations. The problem
is that most people take a little while to become accustomed to new
numbers and facts. Most people given, say, just two pages of a
telephone directory are unlikely to remember the numbers on one page
when the turn the page over. If you rang a telephone number say from
the first page and turn the page over, six hours later it's unlikely
that you would remember the number that you called earlier. Sometimes
potential prospective clients only provide their telephone number
without mentioning that they are part of an organization to compilers
of market research databases. So, even though the market research
database is accurate, it does not contain organization name
information that might have helped you realize that you had called the
same number earlier. You only realize too late when the receptionist
greets you by name because she still remembers you voice from when you
called earlier(though you don't remember hers.) She politely tells you
that one of the people you are trying to get hold off will be
contacting you. Embarrassed, you put down your handset.
BUT IT COULD HAVE BEEN WORSE. MUCH WORSE! Supposing the two
prospects were heads of different divisions of the same organization,
and you successfully got through to each of them. Supposing, based on
the organization name information that you were able to skim off the
database and background information from the industry of the
organization you presented one price quotation to one contact. Then,
to the second contact, with limited information about the contact, you
presented a significantly different price quotation. Both contacts are
impressed with your product. There is a company meeting, both contacts
attend, and bring up the topic of purchasing your product. Then each
of them presents the company board with their different price
quotations. Whoops!!!! Be grateful for that sharp receptionist!
Take heart! Help is at hand. It is to reduce the likely-hood of such
scenarios that MY MARKETING EFFORTS WITH DOUBLE CHECK FEATURE was
developed.
ABOUT MY MARKETING EFFORTS SOFTWARE
My Marketing Efforts software is a software package designed to help
professionals who actively have to undertake marketing activities. It
can be used in two ways.
i) As an electronic notebook, to note key facts pertinent to one's
marketing activities. These notes help the marketer better prepare for
a future point of contact. Notes are stored in a time stamped fashion.
As an example, one can create a dated note object that indicates that
you sent an email to a particular individual or organization. The next
time you plan to enter into contact with a prospective or active
client, you refer to the most recent notes you made, see what
activities were carried out, and then make a well thought out decision
on how to approach the prospective or active client.
ii) Obviously, in addition to having notes to refer to, every
marketer would like to have a tool to help one avoid potentially
costly as well as embarrassing marketing errors such as calling two
different people within the same organization. It is normal business
practice to offer a product to a new client at greatly discounted
prices simply to get one's foot into the door, so to speak. It has
been widely reported that Bill Gates claims that Microsoft never made
any money on DOS. However, offering significantly contrasting quotes
to two people within the same organization because you did not realize
that two individuals were from the same organization can have
potentially disastrous results. Such an error can occur simply because
one of the professionals you contact failed to mention to market
researchers that he/she works in an organization. As such, this
information is not entered into the database. When double checking
information, My Marketing Software double check feature attempts to
list as many entries that share the selected piece of information
being double checked. For example, all the organizations using a
particular phone number.
PLATFORMS AND LICENSING.
My Marketing Efforts with double check feature is a Windows based
product. It has been tested on Windows 2000, Windows XP and Windows
Vista.
The software is sold using a single copy to a single MAC address as
the licensing scheme. You will require to know the MAC address of the
Ethernet card residing on the computer that will have My Marketing
Efforts software installed on it. The software will generate an error
any time the MAC address of the machine it is running on does not
match the MAC address that was used in the software compilation of the
software.
PRICING AND DELIVERY
My Marketing Efforts software is priced at $US49.99. Once your
payment is processed online, Adams Manaseh Sciences And Technologies
is immediately notified. The Adams Manaseh Sciences And Technologies
staff then generate code that will run on a computer that has one of
its Ethernet cards having the same MAC address that will have been
provided at the time of purchase. Once this is done, you will be
notified by email of the download location of the file. If you are
making your purchase between 8:00am and 5:00pm Eastern Standard Time,
allow up to six hours for notification. Outside these hours, allow a
few extra hours. Please note that at the present time software
generation is not done on Sundays. Purchases made on Sunday will be
handled the next business day.
Please note that the download location is made available for only 72
hours. After that, if you have not yet downloaded the software, you
will have to send an email request to Adams Manaseh Sciences and
Technologies requesting a re-upload of the file if the directory is
deleted.
REQUIREMENTS SUMMARY.
Before you purchase My Marketing Efforts software, please review the
following requirements:
i) A Windows 2000, Windows XP or Windows Vista computer(note:users
of Vista may have have to grant the My Marketing Software installer
administration privileges before it runs.)
ii)Adobe Acrobat reader
iii)YOU MUST KNOW THE MAC ADDRESS OF AN ETHERNET CARD ON THE
COMPUTER THAT THE SOFTWARE IS GOING TO RUN ON.
If you are unsure of how to get the MAC address, download the
following executable file:
(FOR SECURITY REASONS, IT IS EASIER TO COPY THAT LINE AND PASTE IT
ONTO YOUR BROWSER ADDRESS BAR, ESPECIALLY IF YOU GET WARNINGS WHEN
TRYING TO CLICK ON THE LINK.)
Please note that the file name is case sensitive. Save the file to a
directory ON THE COMPUTER THAT WILL RUN THE MY MARKETING EFFORTS
SOFTWARE. Once you have saved it onto that computer, open a DOS shell
window, and change directory to the location you saved the file. Then
at the command line, type GetMac.
For example if you saved the file in the directory C:deleteme, then
on the DOS shell, after changing to directory C:deleteme you would
type getmac and then hit the return key. A list of MAC addresses for
all Ethernet cards that the computer hosts is printed. ACCURATELY note
down one of those MAC addresses. You will be requested to provide the
MAC address after your payment has been accepted.
IV) PLEASE NOTE THAT RETURNS ARE NOT POSSIBLE.
Once you are satisfied with these requirements, you can the
software.
CONTACT INFORMATION
Our contact information is
Adams Manaseh Sciences And Technologies
1071 King Street West, Suite 421
Toronto, ONTARIO
M6K 3K2
tel: 416 568 3729
email: mymarketingefforts@adamsmanaseh.com
