What To Know About SEO
WHAT TO KNOW ABOUT SEO
\"IF YOU SHAKE WITH FEAR AND CONFUSION EVERY TIME YOU HEAR THE TERM
'SEO' THEN YOU NEED TO READ THIS BOOK!\"
DEAR FRIEND
FROM THE DESK OF ELLE DIXEY
INTERNET MARKETING IS CONFUSING ENOUGH FOR MOST NEWCOMERS WITH IT'S
WEIRD AND WONDERFUL TERMS - ARTICLE MARKETING, BLOGGING, BACKLINKS,
JV'S AND A DOZEN OTHER CONFUSING NAMES.
BUT WHILE MOST OF THE ABOVE ARE RELATIVELY EASY TO RESEARCH AND PUT
INTO PRACTICE (GIVEN TIME AND PATIENCE) THERE IS ONE ASPECT TO
INTERNET MARKETING THAT SEEMS TO BE SO SHROUDED IN MYSTERY AND
CONFUSION THAT IT MAKES EVEN THE MOST HARDENED MARKETER PUT DOWN HIS
MOUSE AND TAKE NOTICE - SEO - SEARCH ENGINE OPTIMIZATION!
THERE ARE SO MANY DIFFERENT EXPERT OPINIONS ON HOW TO BEST USE SEO
TO GET YOUR SITES RANKED HIGHEST IN THE MAJOR SEARCH ENGINES THAT IT
HAS ALMOST BECOME A MYSTICAL METHOD.
THE FACT IS THAT MOST EXPERTS WHO WANT IT TO APPEAR DIFFICULT OR
HARD TO UNDERSTAND ARE THE SAME \"EXPERTS\" MAKING A KILLING SELLING
\"HOW TO'\" EBOOKS, VIDEOS AND COURSES TO THE VERY SAME PEOPLE THEY'RE
TRYING TO SCARE.
SEO FOR MOST INTERNET MARKETERS IS ONLY PART OF THEIR TRAFFIC
GENERATION METHODS. YET IT'S OFTEN SAID THAT IF WE DON'T SEO OUR SITES
\"TO THE MAX\" WE'RE NOT GOING TO MAKE A PROFIT ONLINE.
WELL THIS SIMPLY IS NOT TRUE - YOU DO NEED TO KNOW CERTAIN
PRINCIPLES ABOUT SEO IF YOU WANT YOUR SITES TO BE FOUND BY THE MAJOR
ENGINES BUT THIS IS ANYTHING BUT HARD OR COMPLEX IF YOU HAVE THE RIGHT
INFORMATION TO HAND.
AND WE HAVE ALL THE INFORMATION YOU NEED TO KNOW AS A NEWBIE TO SEO.
WE'RE GOING TO DE-MYSTIFY AND PRESENT TO YOUR THE BASICS OF SEO -
AND SHOW YOU EXACTLY WHAT YOU NEED (AND DON'T NEED) TO KNOW ABOUT
SEARCH ENGINE OPTIMIZATION AS A RELATIVE NEWCOMER TO INTERNET
MARKETING!
INTRODUCING...
What To Know About SEO
WITH WHAT TO KNOW ABOUT SEO WE'RE GOING TO BLOW WIDE OPEN ALL THE
HYPE THAT SURROUNDS SEO AND SHOW YOU SOME BASIC TECHNIQUES THAT WILL
ENABLE THE AVERAGE MARKETER TO KEEP HIS SITES SUCCESSFULLY INDEXED BY
THE SEARCH ENGINES AS EASILY AS POSSIBLE.
WE'LL SHOW YOU:
HOW TO MAKE SEO MUCH LESS SCARY AND USE IT IN YOUR OWN BUSINESS
WHAT GOOGLE IS REALLY LOOKING FOR IN A SITE AND HOW TO DELIVER IT TO
THEM
HOW PAGES TITLES AFFECT SEO
HOW HEADER TAGS AFFECT SEO
THE TRUTH ABOUT SUBMITTING TO DIRECTORIES
THE TRUTH ABOUT LINKING
HOW SEO AND LINK FARMS WORK (OR DON'T)
KEYWORD STUFFING AND OTHER TECHNIQUES TO AVOID LIKE THE PLAGUE
HOW SPAMMING IS INVOLVED
THE BACK-LINKING TECHNIQUES THAT MAKE A HUGE DIFFERENCE TO YOUR SITE
RANKINGS
THE BASIC SEO TRICKS YOU MUST HAVE IN PLACE AS A MARKETER
THERE'S A BALANCE BETWEEN USING BASIC SEO TECHNIQUES ON ALL YOUR
SITES THAT ACTUALLY HELP WITH YOUR TRAFFIC GENERATION AND OBSESSING
WITH THE FINE DETAIL TO THE POINT WHERE YOU NEGLECT THE REST OF YOUR
BUSINESS.
IN WHAT TO KNOW ABOUT SEO WE'LL SHOW YOU HOW TO PUT INTO PLACE THE
TECHNIQUES THAT MATTER WITHOUT TURNING INTO AN SEO GEEK WHO TWEAKS HIS
SITE LIKE HE'S FINE TUNING AN ENGINE BUT NEVER ACTUALLY GETS AROUND TO
CREATING PRODUCTS OR BUILDING A LIST!
IF YOU'VE HEARD OF PARETO'S LAW YOU'LL KNOW THAT 20% OF THE EFFORTS
PRODUCE 80% OF THE RESULTS.
WELL WE BELIEVE THAT THIS IS TRUE OF SEO - AND WE'RE OFFERING TO
SHOW YOU THE BASIC SEO TECHNIQUES THAT CAN TAKE CARE OF ALL THE SEO
MOST MARKETERS WILL EVER NEED.
COMBINE THESE TECHNIQUES WITH OTHER TRAFFIC GENERATION AND YOU'LL BE
IN A POSITION TO BUILD A STRONG, LASTING BUSINESS.
IT'S TIME TO MAKE FRIENDS WITH SEO BY REMOVING THE \"CLOAK OF
MYSTERY\" THAT MANY MARKETERS BELIEVE SURROUND SEARCH ENGINE
OPTIMIZATION AND GET IT WORKING FOR YOU AND YOUR BUSINESS!
CAN YOU AFFORD NOT TO KNOW?
SEE YOU ON THE INSIDE
BEST WISHES
ELLE DIXEY
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