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concerning
the SUCCESS OF MY new CLINIC!
How is that possible you may ask? Well, I get the same question over
and over from struggling chiropractic colleagues of mine from all over
the country.
It seems that I keep hearing the same old things: “the economy is
bad,” “I can’t get on any insurance panels,” “I have too
much competition,” "I hate to do chiropractic marketing" and on and
on.
To be honest with you it gets kind of repetitive and, sometimes (I
hate to say this) they even start sounding a little whiney.
WHAT IS IT ABOUT A SELECT FEW CHIROPRACTORS THAT MAKES THEM SO
SUCCESSFUL WHILE THE REST STRUGGLE??
I don’t want to sound like I have no compassion, but I truly just
don’t get it. I mean, every practice that I have bought, sold,
opened or closed has had some degree of pretty phenomenal success.
Really now, what’s so hard about it?
Now, before you get defensive and take me for an arrogant S.O.B.
let me make a key disclaimer:
I CANNOT TAKE THE CREDIT FOR MY SUCCESS.
I owe much of it to the teachings of one man…Dr. Troy Counselman.
It is my belief that Dr. Troy is to the business of chiropractic
what Donald Trump is to real estate. I don’t say that lightly, I
truly mean it.
Sure Dr. Troy is a good adjuster, but I’ve had better. Sure Dr.
Troy is pretty good with patient interaction, but I think I am twice
as good as him at that.
What Dr. Troy brings to the Chiropractic Profession and hence my
many successful practices over the years is:
A GENUINE AND FULL UNDERSTANDING OF THE BUSINESS PRINCIPLES THAT ARE
ABSOLUTELY ESSENTIAL TO THE SUCCESS OF ANY BUSINESS, AND ESPECIALLY
THE BUSINESS OF CHIROPRACTIC.
If you don’t learn anything else reading this, at least learn
that…
IF YOU WANT TO SUCCEED AT A HIGH LEVEL FOR LONG TERM IN ANY
BUSINESS, INCLUDING CHIROPRACTIC, YOU MUST HAVE A CERTAIN LEVEL OF
COMPETENCY IN THE BUSINESS PRINCIPLES THAT GOVERN THAT BUSINESS.
You will never truly have a high monetary success in your clinic by
just being a good guy and a great doctor. You must treat your practice
like what it really is…A Business!
Now, to put all the cards on the table Dr. Troy is seriously a
modest guy. He prefers to maintain a moderate lifestyle, a humble
image, he doesn’t speak publicly and he doesn’t seek to make tons
of money off his knowledge.
In addition, Dr. Troy doesn’t take much of the credit regarding
his business knowledge and abilities either.
His late father (who tragically died in a plane crash in ’88) was
also an enormously successful chiropractor, owning multiple clinics in
several states, seeing 700 patient visits per week and living the
lifestyle to prove it.
Dr. Ed (as I have learned to refer to him) was the teacher that put
Dr. Troy on his path to success.
An astute business man, Dr. Ed made sure he taught his son
everything he could about business and chiropractic marketing at an
early age. (It is literally ingrained in this guy I tell you!).
Unfortunately Dr. Ed passed on before Troy ever entered
chiropractic school; however that knowledge never faded.
It was these business principles, specifically applied to
chiropractic, that would make such a huge success of Dr. Troy, and
hence me (and hopefully you) as well.
(Just one of the many clinics we have owned, opened 3 years out of
school. At 10,000 square feet it was the largest MD/DC/PT clinic
with
a full gym in the state!)
You see, just 3 years out of school and already running two of his
own practices, Dr. Troy saw the need for more chiropractic business
knowledge so he wrote:
_SUCCESS FOR THE NEW CHIROPRACTOR_
This book sold thousands of copies, became required reading in many
chiropractic colleges and it even received a very rare 10 OUT OF 10
score from the reviewers at _DYNAMIC CHIROPRACTIC_ and it was said
that… “This book is essential to the success of every
chiropractor.”
However, just a couple years after that he wrote another even more
wildly successful book titled:
_ ULTRA SUCCESS IN THE BUSINESS OF CHIROPRACTIC_
(and I was fortunate enough to help him with this one).
Believe it or not, THIS BOOK RECEIVED AN UNHEARD OF 11 OUT OF 10
FROM _DYNAMIC CHIROPRACTIC_! It too sold thousands of copies in book
and audio form.
Here are some of the main topics covered in _ULTRA SUCCESS_...
· FOUR SIMPLE BUSINESS FORMULAS THAT, IF YOU DON’T KNOW, YOU
CAN NEVER GROW (pg. 45)
· DELEGATE OR DIE…LEARN WHAT TO DELEGATE AND WHAT TO HANDLE
YOURSELF…THE STRESS-FREE SUCCESS OF YOUR BUSINESS DEPENDS ON IT!
(pg. 73)
· THE ONE KEY FACTOR TO INCREASING THE BOTTOM LINE THAT MOST
CHIROPRACTORS WILL NEVER KNOW. (pg. 57)
· AVOID THESE 9 COMMON PITFALLS THAT WREAK HAVOC ON ALMOST EVERY
PRACTICE. (pg. 59)
· USE THIS 7 POINT CHECKLIST AND HIRE THE BEST STAFF YOU HAVE
EVER HAD. (pg. 68)
· ADVANCED CHIROPRACTIC MARKETING SECRETS THAT ONLY THE MOST
SUCCESSFUL CHIROPRACTORS REALLY KNOW…UNTIL NOW. (pg. 91)
· HOW TO STRUCTURE YOUR BUSINESS. LEARN THE BEST TYPE OF
CORPORATION TO SET UP AND MOST IMPORTANTLY, HOW TO DO IT! QUICKLY AND
WITH NO HASSLE. (pg. 13)
· HOW TO TAME THE PAPERWORK NIGHTMARE. REDUCE THE TIME IN THE
OFFICE AND INCREASE TIME WITH THE FAMILY. (pg. 23)
· BILLING ‘E’SSENTIALS THAT ARE GUARANTEED TO GET THE MONEY
IN THE DOOR. (pg. 35) IF YOU ARE NOT USING THEM, THEN YOU ARE LOSING
MONEY EACH MONTH.
· THE ‘SIMPLE 5’…THESE ARE THE CRUCIAL STEPS TO
SIMPLIFYING ANY OFFICE…DON’T MAKE IT HARDER THAN IT HAS TO BE.
(pg. 97)
· HOW TO OPEN AND OPERATE A MD/DC/PT PRACTICE (pg. 101). WANT TO
INCREASE YOU EARNING POTENTIAL?...DONE RIGHT AND THIS CAN BE ONE OF
THE BEST WAYS TO TRIPLE YOUR INCOME, AND WORK LESS HOURS!
· WHEN TO LET A STAFF MEMBER GO AND HOW TO DO IT WHERE EVERYONE
IS HAPPY (pg. 77)
· THE ‘5 POINT FOUNDATION’ THAT SERVES AS THE SINGLE MOST
IMPORTANT INGREDIENT TO PATIENTS WHO PAY, STAY AND REFER OTHERS. (pg.
82) YOU WON’T BELIEVE THIS ONE!
· THE THREE ANSWERS YOUR PATIENTS REALLY WANT TO HEAR BEFORE
THEY WILL STAY AS A PATIENT FOR LIFE (pg. 48)
· MULTI-CLINIC OWNERSHIP SECRETS THAT WILL BLOW YOU AWAY. (pg.
129). IF YOU HAVE EVER THOUGHT OF OWNING MULTIPLE CLINICS, DON’T
EVEN THINK ABOUT TRYING IT WITHOUT READING THIS FIRST.
· THE KEY MISTAKES THAT VIRTUALLY EVERY CA MAKES THAT DRIVE
BUSINESS AWAY ON THE PHONE AND IN PERSON EVERYDAY. (pg. 118)
· HOW TO HIRE THE RIGHT ASSOCIATE TO MAKE SURE THEY ARE MAKING
YOU MONEY. (pg. 123). DON’T GO AT THIS ONE ALONE!! YOU’LL SURELY
REGRET IT.
And believe me, this is just the tip of the iceberg! There is so
much more in this book and I didn’t even touch on the topics in the
first book (you get both of them, plus an invaluable BONUS)!
FINALLY, YOU CAN LEARN HOW TO MANAGE YOUR CLINIC LIKE A BUSINESS
FROM THE ‘OUTSIDE IN’ RATHER THAN GETTING LOST IN THE DAY TO DAY
ROUTINE.
PLEASE NOTE: None of book highlights that you just read are
‘pie in the sky’ theory that Dr. Troy learned at some seminar or
from a book.
HE HAS ACTUALLY DONE ALL OF THIS STUFF...
* HE OWNED THE LARGEST MD/DC/PT PRACTICE IN HIS STATE!
* HE HAS OWNED AND OPERATED (AS A PRACTICING AND NON-PRACTICING
DC) OVER 8 CLINICS
* HE HAS EMPLOYED WELL OVER 150 EMPLOYEES INCLUDING MULTIPLE PTS,
DCS, MDS, MASSAGE THERAPISTS AND MANY OTHER DISCIPLINES.
* HE HAS PRIVATELY CONSULTED WITH SOME OF THE NATION’S TOP DCS.
If he hasn’t personally done it and had success doing it himself,
then it is not in his books.
Now, like I mentioned, most of Dr. Troy’s ‘Success
Principles’ knowledge was ingrained in him by his amazingly
successful father at an early age.
However, much of it Dr. Troy actually learned by stumbling onto his
late fathers ‘hidden’ writings…and here is where the real
‘Ultra Success’ began for Dr. Troy’s chiropractic business.
The story goes that one afternoon about 6 months after graduation
Dr. Troy was moving a bunch of boxes out of his uncle’s clinic (also
a very successful chiropractor), when he happened upon some of his
dad’s old Palmer school books from the 60’s! It was pretty cool
and Dr. Troy was glad to run across something of such personal
significance.
His uncle allowed him to take the box…and what he found would
forever direct his future, and mine too I suppose (and maybe even
yours)!
In those same boxes where his old school books came to rest, were
Dr. Ed’s hand written pages, mostly in outline form, of his
experiences of being in the business of chiropractic, more or less
over the 20-some years he practiced up until his untimely passing.
This was no pie in the sky philosophy, but down to earth business
principles, with examples of his own failures and successes that paved
the way for our eventual chiropractic success, as well as served as
guidelines for the two successful books later written by Dr. Troy.
Pretty cool story really. I love to tell it!
And it reads so easily, like Dr. Troy modestly says in the very
first paragraph of chapter 1:
“You and I are about to sit down to have a nice casual dinner.
You have a lot of questions, questions that I have taken the liberty
of formulating for you in this book. You are either a new chiropractic
graduate or one that has been out practicing for several years; either
way, you are hungry for information. You have an idea about what it is
that you want or expect out of practice and chiropractic success, but
you have not yet put together all the necessary steps to get yourself
there. I am by no means an expert. In fact, my credentials are rather
modest. I have owned a few practices of varying types and have enjoyed
some success, therefore, I have knowledge and experience that you can
learn from.”
Both books read just like that, simple, to the point, and without
any fluff.
I recently re-read these books as I was preparing to open another
practice in Texas and after spending a couple hours going through each
book I couldn’t believe I hadn’t continued to refer back to them
over the years (I’ll never make that mistake again)!
I was so blown away in fact that I contacted Dr. Troy to tell him
that he should consider putting these books up for sale on the
internet!
That way more chiropractors would have access to this life changing
information at a price that is much, much more affordable!
Since Dr. Troy didn’t have time to devote to this project I told
him I would gladly undertake the effort. After all, I reminded him,
you once said “CHIROPRACTORS NEED THIS INFORMATION, PERIOD!”
With that, how could he deny the request? Obviously he didn’t.
THE HARD COPY BOOKS ARE BEING SOLD AT $35 FOR “SUCCESS FOR THE NEW
CHIROPRACTOR” AND $100 FOR “ULTRA SUCCESS IN THE BUSINESS OF
CHIROPRACTIC.”
However, Dr. Troy made me make these three promises with the
downloadable product:
#1 The cost is inexpensive enough that everyone who wanted this
priceless information could easily afford it.
#2 That a portion of the profits be donated to the Federation for
Chiropractic Education and Research (FCER) to help support their goal
of promoting chiropractic around the world.
So what is the ‘exorbitant’ price we chose to put on this? How
about
$47.00!
That’s it! And, available for immediate download!
Never another charge and absolutely never another sales pitch!
And it’s guaranteed! If you don’t think it lives up to
everything I say you can at anytime within 60 days of purchase request
a
FULL REFUND, no questions asked!
And, if you act now, I will also include what is perhaps one of Dr.
Troy's greatest masterpieces to doubling or even tripling EACH
patient's visit plan (and the income that comes along with
that)...it's called:
THE PSYCHOLOGY OF THE SUCCESSFUL ROF
(also based on those hidden writings of Dr. Ed).
This report is an incredible 15 page step by step guide that will
show you how to quickly become an expert at the ROF process. I know of
one practice management group that charges upwards of $30,000 to teach
methods that are very similar.
We are going to give this away to you for FREE with your purchase
of the other two books.
EVERY CHIROPRACTOR KNOWS THAT THE REPORT OF FINDINGS IS WHERE YOU
MAKE OR BREAK IF YOUR PATIENT WILL ACCEPT CARE, HOW MUCH CARE THEY ARE
WILLING TO COMMIT TO AND, HOW MUCH THEY ARE WILLING TO PAY FOR THAT
TREATMENT…RIGHT??!!
WRONG!!
This report will show you step by step the When, How and Why the
commitment is really made to your treatment plan.
I’ll give you a hint…It doesn’t even really happen during the
ROF!!
It really takes place during the Consultation and Exam. Finally
you don’t have to worry about stringing your patients along for 3
days in an effort to get them to commit to your care.
NOW THEY WILL COMMIT TO TREATMENT ON THE FIRST DAY, VIRTUALLY EVERY
TIME. THIS REPORT ALONE IS WORTH TENS OF THOUSANDS OF DOLLARS TO YOUR
PRACTICE STARTING TOMORROW!
I guarantee this report alone will change your practice forever,
and change your life! The subtitle of this FREE reports says it all:
_“THE ULTIMATE GUIDE TO GETTING YOUR PATIENTS TO COMMIT, STAY AND
REFER OTHERS”._ What could be better than that as a FREE gift!
Right now is the time to make this small $47.00 investment in your
practice and in your future. But, perhaps here’s the best part:
You can try everything (bonus included) completely
RISK-FREE!
If after reading the book and bonus materials you decide it just
isn’t right for you and it doesn’t deliver everything I have said
and more, simply request a refund within 60 days and keep the books
and bonus as our gift! (I am so confident you will find such
tremendous value I have little doubt this will ever occur.)
CHECK OUT WHAT OTHER DOCTORS ARE SAYING ABOUT _DR. TROY’S BOOKS:_
_Dr. Counselman has outdone himself…many areas of this book could
be used as a guide for any healthcare practitioner wanting to
fine-tune their practice and succeed. He presents information in a way
you feel as though you were speaking with him and he was anticipating
your next question…this book contains the “nuts and bolts”
know-how to help you succeed._
David Marquis, DC, CCN of Dynamic Chiropractic
_I didn’t even get through the first chapter before I began making
changes in my practice. Your book has saved my practice. I owe you big
time!_
R. Weir - New Jersey
_…and the best part was getting my practice protocols under
control so that every patient visit became consistently awesome on
every visit._
Neil – Phoenix AZ (by email)
_Every Chiropractor will find this book essential to their success.
I only wish I could have had this book directly out of school!_
John – Wichita KS
_This guide is like 10 practice building seminar rolled into one
book. Thanks for the hard work doc in putting this together.
Extraordinary job!_
M. Jacobs – Utah
_I absolutely love both books (Ultra Success in the Business of
Chiropractic and Success for the New Chiropractor). I have only been
out of school 1 year and feel so much more confident in every decision
I make with your teachings to guide me._
Dr. Reilly – (by email)
_The section on ‘Management by Statistics’ gave me an
understanding about how to really run my clinic like a business is
supposed to be run. _
_That alone was worth my purchase. …Thanks Dr. Troy. _
David R. – Dallas TX
Even if you only incorporate one tiny valuable bit of practice
strategy from this material (and you will many times over, believe
me), it is definitely worth the small investment and easily will
result in literally hundreds of thousands of extra income dollars
during your career.
It is unfortunate but very true that many Chiropractors are here
today and out of business a few months later. That’s why so many
Chiropractors live and practice in a constant state of stress and
fear.
If you are tired of struggling day to day and wondering how you will
make next months payroll OR even if you have achieved a moderate level
of chiropractic success but want to learn the secrets to exploding
your practice and income to a level beyond your imagination, then you
must make this investment in yourself.
Sincerely Yours in Chiropractic,
DR. DARON STEGALL
Any questions? You can reach us at: info@successfulchiro.com
P.S. - Remember that the info you get in _ULTRA SUCCESS IN THE
BUSINESS OF CHIROPRACTIC, SUCCESS FOR THE NEW CHIROPRACTOR_ and _THE
PSYCHOLOGY OF THE SUCCESSFUL ROF_ is designed specifically to increase
patient numbers, increase income, increase free time and reduce
stress! No “hoopla” in this stuff!
P.P.S – Remember, you have nothing to lose here. Download
everything right now and start putting these easy to understand
practice principles to work for you. If you are not completely
satisfied at anytime within 60 days of purchase I will send you a
prompt, no questions asked, refund. You literally can’t lose!
