The Buddha of Persuasion
YOUR PROSPECTS AND CUSTOMERS WILL PRACTICALLY CLOSE THEMSELVES...
GUARANTEED!
...YOU'RE ABOUT TO DISCOVER NEVER BEFORE REVEALED SECRETS OF SALES
AND PERSUASION THAT COULD EASILY DOUBLE YOUR PROFITS IN 6 MONTHS OR
LESS... EVEN IN TODAY'S DOWN ECONOMY
Dear Friend,
I've been a salesman all my life and frankly I love it. In fact, I
can't believe I get paid for doing it.
Some people say selling is the easiest job in the world. They're
half right. It's the easiest job in the world - to do poorly. But to
be successful does take a certain amount of practice, training and
skill.
And when it comes to the training, there are about a zillion
different books, courses, programs, seminars and personal trainers
that all promise to turn you into a super-powerful closer.
Frankly, I've been a top salesman for 19 years, and I don't get it.
What's so hard about being about a powerful closer? If you follow
the steps I'm going to teach you and do a reasonable and proper sales
presentation, the close should be almost automatic. In fact, your
customers will close themselves.
GREAT SELLING IS ALL ABOUT PERSUASION
Now before I go on, let me make one point as strongly as I possibly
can. Great selling is not about making someone buy something they
don't need or want. It's not about hammering people into submission.
If fact that's criminal.
If your idea of selling is all about getting the commission from a
sale rather than providing benefit and value to your customers, you
might as well stop reading this right now. Just hit the close button
-- I mean it. I don't want to talk to you.
Done right, selling is an honorable and honest profession that does
a lot of good in the world. In fact nothing happens until someone
sells something - like an idea, a product or a service.
And the techniques and system I'm going to share with you are quite
possibly the most powerful sales concepts ever expressed and I don't
want them to be misused.
So remember, it's all about value. The number one rule is --If you
want to make more money, add more value. There are no exceptions.
Now, that said, if you want to BOOK MORE SALES AND GET MORE MONEY
FROM EACH SALE, this might be the most important information you'll
ever read. Here's why...
The system I'm about to describe is unusual because unlike nearly
every other sales training system out there it does not rely on hard
selling. In fact, when you employ this system, the "close" is
automatic and, as I said above, most of your prospects and customers
will actually close themselves.
Let me switch gears for just a moment.
I'm a Buddhist.
What in the world does being a Buddhist have to do with selling?
Simply this - I've created this system based on an ancient Buddhist
tract by the Great Teacher Nichiren (1222-1282). He taught his
students the most disarmingly effective way to spread Buddhism across
the orient.
And his teachings were all about persuasion.
Now think about it; What could be more difficult than spreading a
religion across the ancient world? Yet the power of this disarmingly
simple system is nearly unstoppable.
Here, for the very first time anywhere outside of Buddhist temples
and gatherings are what the Great Teacher Nichiren called "The Five
Guides of Persuasion." I've listed each of the Five Guides below with
a quick word about how they relate to selling:
*
THE TEACHING - This is all about knowing your product. But
understanding "The Teaching" isn't _just_ about knowing your product.
It's also about knowing your company, its values, it people, its
meaning, and purpose.
*
THE COUNTRY - Understanding "The Country" is more than knowing your
homeland or nation. It is understanding that in the modern world every
country is made up of hundreds of "sub-countries" or identity groups
that you either develop a connection with or go home empty handed.
*
THE TIME -The Great Teacher Nichiren said that "everything is
according to the time." One who understands the time can make
tremendous progress in a short period. But one who does not wastes
days, weeks or even months of effort with no reward.
*
THE CAPACITY OF THE PEOPLE - Not everyone thinks like you do. Not
everyone knows what you do. If you don't consider the capacity of the
person you're presenting to, you may drastically under or overestimate
their ability to understand you -- with disastrous results.
*
THE SEQUENCE -The last of The Five Guides of Persuasion is about
the careful ordering of points in your presentation. Without
understanding the Sequence, there will be no close and no sale.
HOW I DISCOVERED THE POWERFUL FOUNDATION OF PERSUASION AND CREATED
THIS AMAZING SELLING SYSTEM
READ MY TRUE STORY
At the time of my great discovery, I was running the media division
of a Seattle based game company. My responsibilities included contract
negotiation, licensing and media deals. I needed to makes sales and
close deals. And I was always struggling to close those deals.
I reflected on all the sales training I'd gotten over the years --
courses, seminars, books, CD audio series, hard sell, soft sell - so
many different methods. But they just weren't working.
You probably know what it's like to be in a situation that isn't
going the way you want it to. It's a kind of hell. And the days just
got longer and longer.
As a practicing Buddhist, I reflected about this, but I go no
answer.
Then one day a Buddhist Organization I belong to asked me to
prepare a study presentation on a treatise written by the Great 12th
Century Buddhist Sage, Nichiren. In this treatise he reveals a system
for propagating Buddhism in any country and in any time period. Point
by point he lays it out, from start to finish.
I had a flash - a flash of insight. A true "eureka" moment.
The Great Teacher Nichiren, was laying out a system for convincing
anyone about anything! He was revealing a methodology not just for
promoting Buddhism, but a system that could work for selling anything
from insurance to shoes to professional services to yourself.
There were five key points or "Guides" as he called them. I worked
late into the night, carefully translating them into a modern context.
I was flushed with excitement. I had to try it out.
At my meeting the next day with a big client (which frankly I had
been dreading), I had a completely different attitude. But not only
that, I had prepared differently too. I simply followed the steps laid
out by the Great Sage.
And guess what? I closed the deal. Right there.
Don't you love it when something really, really works? That's when
I got to work furiously documenting exactly how to use the Five Guides
of Persuasion as a modern sales system in today's high tech world.
_ I CALL IT_
_ THE BUDDHA OF PERSUASION: UNLEASH THE POWER OF TIMELESS WISDOM
TO SELL YOUR PRODUCT, YOUR IDEA OR YOURSELF!_
Once I had a chance to really test, refine, tweak, re-test and
re-refine my new system, my results skyrocketed. My closing rates
increased dramatically and my relationships with clients grew as well.
One of my areas of responsibility for our game company was
licensing our products to companies that make video games for all the
different electronic game consoles like Playstation and Xbox. Now we
had this game, but quite honestly it had peaked and was past its
prime. Most of my colleagues in the company thought it was dead -
deader than a Texas road kill at high noon.
But I believed in it and armed with _THE BUDDHA OF PERSUASION_, I
convinced them that they should give me the green light to pitch the
game to some video game buyers. And not only that I also negotiated a
large commission on any sales I made.
The Buddha of Persuasion
Passes the Final $140,000 Test
Then I went out to make the rounds of the video game buyers. Again,
using _THE BUDDHA OF PERSUASION_ (which I'm dying to share with you) I
convinced a room full of executives at a major Japanese video game
company that our product was perfect for them.
Not only did I convince them that our game was right for them, but
I also convinced them to give us a large, and I mean large, advance.
Remember, my colleagues at our company thought I was nuts to even
try, but armed with _THE BUDDHA OF PERSUASION__,_ I knew I could make
a deal. And after carefully and persistently applying these
techniques, I had that giant advance in my hands.
AND MY COMMISSION WAS A WHOPPING $140,000!!!
Put _The Buddha of Persuasion_ to Work for You
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Let's look at the risk reward/reward ratio. If I'm right, you spend
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But wait a minute. Suppose I'm full of baloney and you get _THE
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Get itread ittry itand if for any reason, you don't like it -- you
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You could easily spend hundreds even thousands on other sales
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Originally, my marketing consultants told me that I should sell
_THE BUDDHA OF PERSUASION_ in a fancy, full color three-ring binder
for a lot, lot more... and the truth is, it would probably be a steal
at a MUCH higher price. BUT because I wanted to make it accessible to
as many people as possible, I have incorporated the entire system in a
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your couch cushions) and it's 100% guaranteed!
Why am I willing to give you this powerful system for such a
ridiculously low price?
The answer is simple - rather than sell a high-priced sales system
to a small number of people, I'd rather make it so anyone who ever has
to sell anything could easily afford (and would be would be crazy not
to) get it. So, if I only make a few dollars per copy it's ok with me.
In fact I'm even going to donate 50% of my profits from the sale
of this EBook to charity. After all, it was the generosity of the
ancients that gave me the idea in the first place, so it's just the
right thing to do to give some of it back (good karma and all).
I hope it'll be an easy decision for you to make, because at just
$19.95, if you apply yourself, follow these time proven strategies and
use even one or two of the Five Guides of Persuasion, the additional
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*
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*
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*
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*
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*
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*
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Warmly,
Marc Sachnoff
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