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How To Lose Weight The Easy Way
... Without Struggling With Diet and Exercise

Learn the eight reasons why you (and over 90% of others) are having trouble losing weight and keeping it off
... and, more importantly, learn the secrets on how to get it right.

You are possibly like my weight loss clients.

You have trouble losing weight and if you do lose some, before you realize, it all re-appears.

If this applies to you, I know you will find this book extremely valuable.


Because I’m going to show you precisely how to get your thinking right to lose those excess pounds and keep them off.


Your thinking is critical.

If you have had trouble losing weight in the past, I’m willing to bet your thinking has let you down.

It determines what foods you eat, how much and whether you exercise. It also determines how much willpower you have, whether you feel motivated and, as you will see, it is the number one determinant on whether you lose weight.

Before we get into that, let’s go back a step.

For you to be reading this, you are ready to take action. A time has come when:
You have looked in the mirror or at a photograph and realized there are parts of you that are bigger than you would like. You have to go to a special event like a reunion, a wedding or an engagement party. It is the summer holidays and you are off to the beach. A doctor or some health professional has said you are overweight and you need to lose some pounds. You may have been warned you could have a heart attack or get diabetes unless you shed some weight. Someone close may have made a comment on your size or you have come to the realization that your clothes no longer fit you.

On looking at yourself in the mirror, you feel sad, even a little angry that you have put on this weight.

It may be on your bum, your gut or your thighs or all of those places!

And, when you think about it, you’ll have a pretty good idea why it is there.

Reality sets in as you know you need to embark on a weight loss program.

Now, I bet that makes you happy!

Not.

Nearly every single person I have ever spoken with who is overweight has said they are dreading the thought of having to lose some weight.

Most have tried it before on many occasions only to lose it and then put it all back on. They have tried ‘all’ the diets and ‘all’ the exercise programs.

They will even say “It worked for a while”.

Now you are probably thinking: “I’ve tried everything and nothing has worked. So why is this book any different?”

A great question!

This book not only presents the facts on what works and what doesn’t, importantly, it focuses on how your thinking affects whether you lose weight or not.

When you think about it:

If you are having trouble sticking to a diet, you are not controlling your thinking. Your mind is saying “Eat those yummy foods. They taste great”.

While you already know which foods you should be eating, what part of you is resisting eating those healthy foods?

What part of you lacks the self-discipline and the motivation?

What part says “put that food into your mouth” when you know you shouldn’t?

What part of you has trouble saying “No”?

I’ll give you a clue. It’s not your tummy that does the talking.

If you are having trouble exercising, what part of you is saying “Stay in bed”, “I’m too tired” and “I don’t have the time. There’s too much to do”?

When you do exercise, what part says, “I hate this”?

If the scales fail to give you the right reading for the day, what part of you reacts to that reading and begins to feel depressed?

Answer: Your mind – or, more importantly, your thinking determines what you do and how you feel.

What do you have control over?

Your thinking. Well, you should have. If you don’t, I explain ‘why’ in this book.

Your thinking plays an extremely large part in your ability to lose weight. Your thinking determines whether it will be easy or hard. Your thinking determines whether the weight loss is short term or long term.




Read what others have achieved:

“Clive cuts through all the clutter surrounding diets, health & fitness. It is about the development of a healthy lifestyle, not the slavish adherence to some exercise plan and diet regime developed by some ex-SAS commando or anorexic pop star. Clive has the reader look at their life as a total package, with diet and exercise part of that package, so all the elements work in a synergistic manner.
Clive explains the complex interdependent relationship between our mental and physical health in a clear concise manner, using practical, logical examples. Then sets forth the tools by which to construct a new and improved lifestyle.”

... Neil Hummerston
Registered Fitness Leader & Personal Trainer, Fitness Australia


I have tried many weight loss plans. Some of them have been successful but many have not. I found this book to be anything but another weight book. It is an easy read with simple, yet valuable, information. It covers all aspects of weight loss and includes advice on the importance of nurturing your mental health while attempting to lose weight, something I hadn’t considered before.
I will certainly recommend this book and will refer back to it for advice, motivation and answers as I continue with my weight loss efforts.

... Megan Masterson


Not just another weight loss book! This text is for those who struggle with fat management and encourages a mindset that emphasizes good health management with being slim, taut and terrific the ultimate goal. A simple, easy-to-read and understand approach to how your mind and emotional wellbeing can contribute to good health and fat control. Read this book and enjoy your ride to health and happiness.

... Keith Lugton N.D.


For anyone who has struggled with WHY they are unsuccessful with their ongoing weight loss, I strongly urge you to read this book. Clive brings you back to basics with this original and ingenious approach to weight loss. He provides answers and tools to assist you to achieve your goal.

... Jodie McMahon




My Clients Made Me Do It!


After working with people one-on-one in consultation for twenty one years, the pressure exerted by them finally won the day.

Many continually asked where they could get the information I presented to help them lose weight. “I have been everywhere trying to lose weight. I’ve tried every diet going and I’m still overweight. I never realized my mind played such a large part. Do you have any of this info written down?” is a comment I often hear.

I didn’t have anything written down – until recently.

I went back through the notes of some of my weight loss clients and noticed many of them had said “You are my last hope. I’ve tried everything and nothing works”.

The results these people achieved and their comment about not knowing how their thinking affected their potential to lose weight prompted me to write a book on what I know so others could benefit from this information.

Thus, ‘Why Is My Bum So Big?’ was created.

It was created to help people like you take control so you can achieve your desired goal.

It was created to help you in the best and easiest possible way.

While you may think you know why your bum is so big, I would like to challenge you on that.

You are probably thinking, ”I eat the wrong foods and I don’t exercise”.

That’s not the real reason.

The real reason is ‘why’ you eat the wrong foods and fail to exercise! And, before you say “I’m just lazy”; No, you’re not. There are reasons why you fail to do things and they have everything to do with the way you think.


So, why do I get great results with my clients?

I love a challenge – and I know, if someone is not losing weight, there has to be a reason.

I love it when people consult with me and say, “You are my last hope”.

I love looking outside the square for that unique solution. And I have found some.

I have found the many reasons people put on weight, why they have trouble losing it and why it all comes back on.

Identifying the cause of the problem also gives you the possible solutions.

More about that later.


First, let me give you some cold hard facts:


Fact 1:

Research shows over 90% of people who go on a diet put all the weight back on (and even more) within twelve months of completing the diet.

Now, I’ll bet that gives you some confidence as you embark on another weight loss program!

The cold hard fact is diets don’t work in the long term.

And the last thing you want is to lose weight, put it on, lose it, put it on This is called “yo-yo dieting” and it affects your ability to lose weight – and your health – both physically and mentally.




Fact 2:

Most people who go on a diet lose motivation within three weeks of starting it.

Three weeks? Let’s hope you lose all the weight you want to lose by that time!

Let’s face it, losing weight is hard work. You have to go on a diet that involves eating foods you don’t like in quantities you don’t like and at times that don’t suit. Add to this the hardship of craving all those yummy foods you love, and you are hanging out for this diet to end by Day 2.

Add some exercise. Some high impact, sweat-producing workouts. Bet that excites you.

Then there’s the time to fit all this in. Do you exercise before breakfast, during the day or after work?

Well, the first few days are fine. The problem soon becomes you feel too tired, can’t be bothered, weather is not right, have kids you have to look after, domestic chores and a very busy day. Your routine is set and it’s hard to break that – especially to do something that is not enjoyable.




Fact 3: My twenty one years of research shows:

A whopping 98% of my weight loss clients:

are motivated by the wrong factors.

have a negative attitude about themselves, and

have a negative attitude to achieving weight loss.


In other words, nearly everyone gets their thinking wrong. This explains why over 90% of people put all the weight back on. And it’s no wonder they feel frustrated and begin thinking nothing works!

For you to be reading this, I’m betting you are relating to what I’m saying.




Fact 4:

98% of the people I consult have tested that they don’t believe they can lose weight and keep it off.

They have tried and tried and, because they failed, they hold an inner belief that nothing works. They then embark on the next weight loss program hoping it will work yet expecting it to fail.

No prizes for guessing the result this thinking will produce.

If you don’t believe you can achieve a certain result – you won’t!


Put all this together – and you are doomed before you start.

 

A Common Sense Approach

“Why Is My Bum So Big?” is a common sense approach to weight loss that gives answers as to why weight loss programs seldom work in the long term and how to get it right.

And, let’s be honest, very few people like going on a weight loss program. It takes time and is hard work for very little, if any, result.


Let me share some interesting information with you, more of which you will learn in “Why Is My Bum So Big?”


You will have trouble losing weight if:

(i) You go on a diet or yo-yo diet. Dieting and yo-yo dieting can actually make you less healthy. It also lowers your metabolic rate or your body’s ability to burn energy. Plus, they are hard to sustain over a period of time.

Learn the key to getting your eating right. Once you do, you will want to continue doing this.

(ii) You set a target to lose “x” number of pounds. This is one of the biggest mistakes people make. They want to lose ‘x’ number of pounds in three months.

In fact, here’s the key: you don’t want to lose weight. You really want to lose fat. You don’t want to look as fat.

Furthermore, losing fat is not a good motivator. There is a far better motivator that can deliver long-term results. The problem with ‘losing fat’ or ‘losing weight’ being the motivator is (a) ‘loss’ is a negative concept, and (b) once you lose the weight or fat, you then want to go back to your old way of living – because you have done it tough for the past few months.

Plus, how many people do you know who have lost weight and look unhealthy. An extreme example is an anorexic person. While they think they look better (without the fat/weight), they look really sick.

So the last thing you want to do is lose weight and create another problem by looking sick.

Learn about the key factors you want to measure to stay motivated for the rest of your life.

(iii) You weigh yourself. As I’ve just said, it’s not weight you really want to lose so weighing yourself is completely useless – unless you want to feel depressed!

How do you feel when you weigh yourself and the scales say you haven’t lost any weight or you have gained some? I’ll bet there is a little swear word comes to mind and the feeling is one of sadness, anger and depression. All this hard work has been for nothing. You have suffered for the past week and all the scales can show you is that you have put on weight. I’ll bet I know what you want to do with those scales!!

And you should. Get rid of them. Remember, you don’t want to lose weight; you want to lose fat. If fat is what you want to lose, buy a measuring device that measures your percentage body fat. This is one of the best things you can do. I have scales that measure % body fat, % muscle mass and % water. My aim is to get (and keep) the % body fat in the healthy range and increase my muscle mass and water content.

Your % body fat should be (depending on your age) 12-25% for men and 13-36% for women. For example, if you are in your 30’s (age-wise), you should have 11-21% of body fat if you are a male and 22-32% if you are a woman.

Think of which part of your body is a great fat burner – your muscles. The bigger the muscle, the more potential you have to burn fat. A contributing factor that affects muscle size is not eating enough of the right food. A good example of this is the anorexic who loses lots of muscle through starving themselves!

It is important to measure what is important to you – and weight is not important – contrary to what the experts tell you. Even if you are 400lbs, you still need to lose fat. Your excess fat is what is making you unhealthy and feeling tired.

(iv) You feel stressed. This is an important factor. When you feel stressed, you are emotionally “down”. If you are anger stressed, there is a chance you won’t eat as you don’t feel like it. This will mean a weight loss – until the stress is over and you start to eat. There is an excellent chance you will then put on weight, as your metabolic rate is low (from not eating).

When most people feel ‘low’, they reach for a crutch, one of which is food – especially the fat and sugar products. Both make you feel good. The problem is, while they do make you feel good, they are full of energy.

When life sucks, you are having a bad day or you feel bad about who you are, what you are doing and what has happened in your life, you need to change this so you feel good – and one way of doing that is eating. This is called ‘comfort eating’ which has the benefit of helping you take your mind off your problems.

One big stress for people looking to lose weight is the scales. When those figures show you haven’t lost any, it’s straight to the bikky tin or the chocolates to cheer yourself up.

(v) You see yourself as fat or overweight. What you think is what you get. If you keep telling yourself you are fat, you are actually convincing yourself you are fat. You are reinforcing this fact. It’s like continually saying “I feel sick”. The more you say it, the worse you feel.

If you think “I don’t want to be fat” or “I hate being fat”, this is just as bad – and you’ll learn why in this book.

(vi) You use weight for protection. For many people who get everything right, they are still unable to lose weight. This is where the mind gains a benefit from having the weight. “Why Is My Bum So Big?” explains this in detail.


Now, I know that will all make sense to you.




What makes this book different?

It addresses the real issues in a common sense way. For example:
Focusing on weight loss, or any form of loss, produces a negative mindset. Seeing yourself in a negative way will only reinforce what you don’t want. Measure what you truly want - and it’s not weight loss. It is what the weight loss will give you. People don’t want to lose weight, they want to lose fat - the best motivator is the reason “why”. Eat too little when you exercise and you could be burning muscle. This can stop the fat burning process. There are three key factors that can stop you from losing weight and even cause you to put on weight. While most people think they are serious about losing weight, it is more of a “hope”/”want” than a need. You will never feel motivated to do something you don’t like doing - and how many people like what they have to do to lose weight? None. For this reason, 98% of the people who consult with me are motivated by negative factors and will thus have trouble achieving and/or maintaining their goal. Body image is not self image. People think ‘If I look great, I will feel great’. This is based on others accepting and admiring the ‘new’ them. This is a false confidence. While this is definitely better than feeling bad about yourself, there is a much better way. Do you need to exercise and diet to lose weight? The answer is “yes” and “No”. It is possible to lose weight without dieting and exercising – provided you get your thinking right. Is this the best way to go? We discuss that throughout the book.

 

All this is yours for only $35.00. Here is what else you receive:


“Why Is My Bum So Big?” also discusses:
Should you have treats? You can if you want – and I’ll explain ‘why’. How to get your head around the cravings so you stay sane. It’s a case of getting your thinking right. After all, it’s your mind that says you need to eat that ‘yummy’ food. Learn how to control your thinking. How to deal with diets as they don’t work. I want you to feel good about what you eat and to achieve a great result that will last forever. Do you over-eat? And, if so, why? Identify the triggers and learn how to deal with them. How weighing yourself can actually cause you to put on weight. Learn some things you can measure that are far better than your weight. How negative self-talk can contribute to your weight problem and make losing weight difficult. What you think is what you get. Learn the key words that help deliver the state you want and keep you motivated. The best motivators to achieve short and long term results. You’ll be amazed at how simple it is and how nearly everyone gets them wrong – which then makes weight loss so difficult. If you are doing all the right things and are still not losing weight, you may just have an unconscious saboteur. If this is relevant to you, you will receive some BIG answers. Why most people fail to achieve the desired weight loss and how to fix this.

My aim is to put you back in control,
to give you the skills on how to help yourself.

My aim is to make weight loss as easy
and enjoyable as possible.


Let me make this clear. This book contains no diets or big-sweating exercise plans. I’m not selling you a product or a diet book. This book is all about giving you knowledge on what works and what doesn’t in real life situations. You can be on any of the food plans available or you may have a gym membership. This book will enhance what you currently do.

It’s all about changing the way you think – and giving you some helpful tips along the way.

As you now know, your mind plays a huge part in what you think and do. It determines what you eat, how much and when. It determines whether you feel stressed or calm.

Taking control of your thinking means taking control of your actions and what you place in your mouth.

If you want to achieve the best result for you,
regardless of whether you are on a weight loss plan or not,
it is important for you to read this book.


 

[Add to Cart](http://1.EMPOWER10.pay.clickbank.net/)

Still need some convincing?

Here are two bonuses that will absolutely seal it for you:

1. A downloadable weight-loss audio file (valued at $40).
To help you achieve your goal, this weight loss audio file is a relaxation exercise with key suggestions to help you stay on track. You can download it onto your iPod or MP3 player and use it to help you stay motivated. It contains many of the key suggestions that are included in the book. Suggestions that are proven to get results.

I recommend you read the book before listening to the audio as the audio backs up the information contained in the book.

2. Four tables.
While these are included in the book, they are handy to use and keep track of your progress. I include them as an extra because it generally doesn’t take much time to fill the tables that are in the book and many people don’t like writing in their book.

 

 

So let me wrap this up:

 

For just $35.00 you receive:

“Why Is My Bum So Big” – a book (in pdf format) that will precisely show you how to get your thinking right to lose weight – whether you buy your meals from a company, follow one of the many diets on the market or are trying to do it all by yourself.

A downloadable weight-loss audio file that has key suggestions to help keep you on track.

Tables to help you keep track of your progress.




Plus, to give you total Peace of Mind ...

You have an 8 week money-back Guarantee. This ensures you get value for your invested money.

I know the contents of this book get results - that's why I have written it. I have used it on myself and thousands of clients ... and I know it will work for you. It's important you also get results.

If, after 8 weeks, you feel you are not achieving results, simply email me and I'll refund your purchase price.

 

Once you click on the "Add to Cart" link, you will be taken to our 100% secure order page where you will be downloading "Why Is My Bum So Big?" and the bonuses.

 

This is a total success package that puts you in control. It shows you step by step what you have to do to get your thinking right to lose the desired weight.

Click on the 'Add to Cart' button to begin your journey and achieve the results you have always wanted and deserve.

 

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For any enquiries please email me at [enquiries@whyismybumsobig.com](mailto:enquiries@whyismybumsobig.com)

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In database since 2008-07-22 and last updated on 2008-09-15
 
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