NewsletterContentGuru.com | How to Write and Edit Must-Read
Newsletters
*
NewsletterContentGuru.com * Learn to write and edit compelling,
must-read newsletters!
ARE NEWSLETTER EDITORS TAKEN FOR GRANTED?
UNDER-VALUED?
TREATED LIKE PART OF THE OFFICE FURNITURE? PATTED ON THE HEAD
OCCASIONALLY, THEN EXPECTED TO GO AWAY AND NOT BOTHER THE GROWNUPS?
Unfortunately, I would have to suggest the answer is often "Yes."
What newsletter editors & publishers have to say about Fred Goss
"Finally! A how-to book for newsletter writers & editors that not
only informs but also entertains!"
_- MEGAN ST. JOHN, Principal, InfoCommerce Group_ "I've been
reading Fred Goss' newsletters for 15 years. I guarantee you will find
Fred to be one of the very best and most interesting writers you've
ever encountered." _- ED PESKOWITZ, Partner, UCG, Rockville, MD _
Click HERE to order. [1]
[2]
"I'd only expect the highest quality from anything with Fred Goss'
name on it." _- RIVES CHENEY, President, Imagine, Inc., Clemson, SC _
"It's amazing how you could take my ramblings and bring them into
coherent and, yes, interesting, form for your newsletter. This just
proves again what I have always known -- you are a great writer." -
DR. LESLIE NORINS,
Founder of 4 newsletter companies, Naples, FL
"George Lutjen, who used to run McGraw-Hill's Newsletter Center with
more than 50 publications, said it's marketing that gets people to try
a newsletter, but it's quality editorial, focused like a laser beam on
the customer's needs, that keeps them renewing.
Click HERE to order. [3]
[4] "Fred Goss knows how to produce a quality newsletter. He
produced one for 15 years as head of the Newsletter Association.
"It was _Hotline_ which convinced readers that Goss and the
Newsletter Association could help them build successful companies. It
was _Hotline_ that provided the "inside tricks of the trade" being
discussed in Washington and New York to newsletters around the
country.
"If you want to know how to write and produce a successful
newsletter, read Goss. If you think you know it all, read Goss anyway.
You'll produce a better newsletter, and make more money, if you do." _
- JOEL WHITAKER, Editor, Beverage News Daily, Kane's Beverage Week,
Soft Drink Letter, PO Box 241, Burtonsville, MD 20866-0241_
Click HERE to order. [5]
[6] "Where was this book for the past 15 years as I struggled with
freelancers who just didn't 'get it' - and with others entering the
field asking me for a good source of newsletter writing guidance?" _ -
PAUL SWIFT, editor, The Newsletter on Newsletters_
"The Page 1 story in one of Fred's issues was worth the entire
year's subscription to me." _ - BARRIE MARTLAND, Chairman, MPL
Communications, Ltd. Toronto, Ontario_
"In the 35 years we've published our newsletter, NO ONE has penned
a better-written article about our efforts." _ - PETER COCKSHAW,
Cockshaw's Construction Labor News + Opinion_
Click HERE to order. [7]
[8] "We thank Fred for his assistance and support over the years.
He has made a meaningful contribution to the success of Computer
Economics." _- BRUNO BASSI, Computer Economics, Carlsbad, CA_
"Received my copy and find it fascinating. And you know why it's
good? Because it is, as the title says, 'practical.' Good work. I'd
recommend it to anyone." - RON HARRISON, Publisher
Athletic Director & Coach, Salem, MA
Comments on Fred's first book on newsletter publishing
"As I read the book, I'm finding it not only an excellent review,
but I'm also making notes on some new ideas. I certainly wish this
book had been available when I started our company." - THOMAS L.
PHILLIPS, Phillips Publishing International,
Potomac, MD
Click HERE to order. [9]
[10] "After a few minutes reading, I felt like Helen Keller when
she learned to sign...it was all I could do to keep from shouting
EUREKA!! ... at the top of my lungs." - BILL ASBURY, Pencom, Inc.
Denver, CO
"Congratulations and a tip-of-the-hat for your book. Newsletter
publishers finally have some inside answers to the difficult decisions
of newsletter publishing. It's a great help." - GALEN STILSON,
Publisher, The Direct Mail Specialist,
Tarpon Spring, FL
"A realistic guide to follow in launching a newsletter,
enthusiastic about newsletter publishing, but candid, almost to the
point of pain, about the problems, particularly the problems of
getting started." _ - RICHARD M. HAGAN, Buraff Publications,
Washington, DC_
"Fabulous, your book is one of the most thorough business
publications I have ever read. I am tempted to call it a textbook,
except for the fact that it is also well-written and entertaining, two
attributes I would never ascribe to a textbook." - JOYCE MARTIN PEREZ,
JMP Marketing & Design, Davis, CA
Here's one indication: A survey just found half of all newsletter
publishers don't spend a single cent to train a new editor.
Are they spending time, if not money? Not 25% of them - who spend
less than 4 hours training a new junior editor!
Worse - 12% give new junior editors not a single minute of help time
from senior editors! Editors at those companies say, "It's sink or
swim here."
Are Marketers The "teacher's Pets" Of Publishing?
It's easier for publishers to give respect to marketers - because
publishers see a direct correlation between the activities of the
marketer and their bank account. A marketer sends out a mailing, and
the publisher pockets $100,000 net. The Advanced Renewal effort brings
in $75,000, right when the publisher wants to buy a new Mercedes.
But here's the problem: If the newsletter lacks editorial meat -
soon nothing the marketer can do will bring in the cash.
Because a newsletter has nothing to offer - except the editorial.
Zip. Nada..
Editing Newsletters Is Not That #&@#*%# Easy!
If you're not an editor, you may not realize how incredibly
difficult it is to create content that isn't already available on the
Internet - often in multiple sites.
* Got a news scoop? The second it lands on one site - 50 more pick
it up and immediately post it.
* Got a great interview with a mover & shaker? Anyone who Googles
the person can access anything he or she has ever said before. How
many new things can one leader say about his or her success?
* Analyzing a new regulation? So are a bunch of other reasonably
intelligent writers, so how can you find something they missed?
Unlike magazines or newspapers, the entire multi-million-dollar
newsletter industry stands upon the single - fragile - leg of
compelling content. Newsletter readers demand:
* News that actually is news
* Content they can't read everywhere else
* Analysis others don't offer
* Insights not available elsewhere
Disappoint these readers and they are gone.
And... it takes so little to disappoint! How many perfectly good
newsletters have you cancelled for yourself recently? Or just stopped
reading?
Today there's an information glut of proportions never before seen
or even imagined.
It's The Same For Free Newsletters And E-zines!
If you publish a free, ad-supported e-zine, you may think of your
business as more in the magazine model. But it is not. Nobody
subscribes to your free e-zine to get the ads - unlike many magazines.
Most e-zine readers don't even "open" your newsletter. They skim
your contents in their preview pane to see if there's anything
essential. Which means you get anywhere from 2-8 seconds before they
move on to the next of 200+ messages in their in-box. Trying to make
those 2-8 seconds scream "MUST READ" is incredibly difficult.
Competing Against Newsletters That Invest In Their Editors
Not only must your editor compete against all the free content on
the Internet, they must also compete against other newsletter editors
- some of which are getting superior resources.
For example, we found 18% of newsletters surveyed are spending over
$1,000 to train new editors. 30% are spending over 3 weeks training
them.
And the differences are not just with new editors. 13% of
newsletters spend over $1,000 per editor per year to help them polish
their skills - and develop new ones - to continue creating compelling
content out of thin air.
Of course, not every newsletter can afford to invest this money.
Some are hanging on by their fingernails and cash coming in goes right
back out to pay the bills. But... if you don't invest in your editors,
you risk remaining in this barely-getting-by limbo.
So ... What Can We Do To Help & Support Our Editors?
Unfortunately, I don't have all the answers. In fact, I recommend it
as a good topic for a session at the next newsletter conference.
But I do have a small answer. A way to both tell newsletter editors
you appreciate the work they're doing, and give them some help they
can use.
HOW TO WRITE & EDIT MUST-READ NEWSLETTERS by Fred Goss is both a
great resource and a fun read for editors. And both are very
important.
TRAINING HELP! This book can save your editors hours - even days! -
of training time with new editors. It's the perfect resource to give
someone new to newsletters - to get them quickly up to speed on the
concerns, tactics, and skills that succeed in newsletter content.
FUN READ! Further, this trip through newsletter writing and editing
war stories can bring a smile to senior editors. Remind them they're
not in this alone. Remind them others have gone through equally
horrible problems - and lived to tell about it!
Why Fred Goss Is The Perfect Author For This Topic
There's practically nothing about newsletter writing and editing
that Fred doesn't know. He's been knee-deep in the struggles,
successes and failures of probably 10 times more newsletters than
anyone else.
Fred has been the writer/editor of 12 different newsletters -
creating over 800 issues - 7,000+ pages! - of newsletter content.
As Executive Director of the Newsletter Association, Fred learned
the war stories of hundreds of newsletters - writing them up in the
association newsletter and in his now out-of-print book, _Success in
Newsletter Publishing_, probably to this day the best-selling book on
the industry.
Best of all - Fred is not "politically correct." He calls it like he
sees it, and his opinions have annoyed the heck out of some people.
Why is this good? Because it makes his book an enjoyable - in fact
delightful! - read. Even those who already know everything there is to
know about newsletter writing and editing will find it both fun and
worthwhile.
Say "Thank You" To Your Editors
Get HOW TO WRITE & EDIT MUST-READ NEWSLETTERS for your editors. It's
a no-brainer, because it will:
* Let your editors know you're thinking about them
* Let them know you understand how much more difficult their jobs
are today
* Save them a lot of time in training junior editors - time they
can spend figuring out new ways to make newsletters more compelling.
* Give your established editors a mini-break. No, it won't be as
good as attending an editorial conference with their peers - but it
will give them some of the same value. Both in content and in
camaraderie.
* AND... it might just save you a bundle of bucks! If your new
editors receive this guidance - YOUR TURNOVER RATES MIGHT GO DOWN. You
won't have to hire (and train) new ones as often!
Click to see the Table of Contents [11].
SPECIAL DISCOUNT & GUARANTEE!
The lessons in this book took a lifetime for Fred Goss to learn, so
a report that lets you learn it all much younger (!) should be valued
at $125 or more. And we will be testing higher prices. But, at least
for now - you can get HOW TO WRITE & EDIT MUST-READ NEWSLETTERS at
just $47!
And... you can look it over and decide for yourself if it is
everything you expected. If not, just let me know within 8 weeks and
you'll receive a full, 100% refund.
NO WAITING AROUND!
No need to wait weeks before you can enjoy HOW TO WRITE & EDIT
MUST-READ NEWSLETTERS. You can start reading it in just 10 minutes!
(Or you can take it home for a read tonight!)
NO REGRETS!
This is one decision you'll regret only if you don't say "Yes." So
why take that risk? Get your copy today - then enjoy it for 8 weeks.
If for any reason you aren't delighted with it, you can just email me
and I'll refund your money. All of it.
Evaluating the risk/reward ratio? Well, this is NO risk and a GREAT
REWARD for the editors in your company.
Marlene Jensen
Publisher
_The Newsletter on Newsletters_
Click HERE to order. [12]
(This book is in PDF format, and requires Acrobat Reader, which you
can download for FREE by clicking below. )
http://adobe.com/products/acrobat/readstep2_allversions.html [13]
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Yes, I want to pamper my editors and let them know how much I
value the hard work they do.
I also want to save lots of time in training new editors - by
handing them this book.
I want to pay just $47 for this 94-page book. (I understand that
this price may go up at any time.)
I understand that I'll receive an immediate email with my download
instructions - and I'll have a full 8 weeks to decide if it is
everything you say it is. If I disagree, I can get a full, 100%
refund.
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